Want to attract more patients, more clients, more leads?
You can do just that with blogs.
According to HubSpot's 2012 Marketing Benchmarketing report, companies that blog 6-8 times each month can generate greater than twice the number of leads that others get when just blogging twice each month.
But here's the thing. If you don't have the time to type out a blog post, you can make a video for the blog post. This is actually picked up more strongly by search engines than the written word and it shows prospective clients your personality- the why they should come and listen to you. The video can then be uploaded to YouTube for additional viewing- and have the possibility of the video going viral for a maximum exposure.
In addition to the blog on your site, consider entering the blog into your social media sites. Think of connecting your posts to Google+, twitter, linkedIn and facebook. Why not contribute guest blogs to other similar sites as well? That way, you are getting additional exposure from their crowd as well.
Perhaps you are not blogging about information that your audience is interested in. A great way to find out and get new ideas on what to blog about is to have a survey. Send a few questions (which can be done through SurveyMonkey) and see what your response is.
Now that the New Year is here, perhaps posting additional blogs each month can be part of your resolutions.
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And Happy New Year to You!
- January 1st