Ever feel that your advice on Twitter (great as it might seem to you) was falling on deaf ears?
As a healer or a health writer, it is very helpful to see what compels people to connect with you in your Twitter world.
Trying to figure what it is that connects you to your audience?
Now there IS a way to find this out.
Twitter has made your archives of previous tweets available to you. By clicking into the archive and examining it, you can tell when there was a spike in readers, from comments to referrals and leads. Assessing the quality of engagement by evaluating historical stats can give you a great insight into the content that resonated best with your fans and audience. Was there a specific topic that your audience responded to? Was there a survey or special offer that peaked participation? Which topics garnished more retweets?
As we head toward the New Year, analyzing what worked, and what didn't over the last year will help us improve our marketing strategy and keep us from just spinning our wheels.
Here's hoping for a successful New Year!
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- December 26th