Have you seen the latest cover of Business Week?
There it is in large bold, red letters-
"Blogs will change your business!
Your customers and rivals are figuring blogs out. Our advice: Catch up..or catch you later."
Maybe you're thinking that you don't have time to write. No problem- do a 2 minute video. Your patients and colleagues are asking questions all the time- consider doing an FAQ list.
Making up a tip sheet on how to care for certain medical conditions or what symptoms to look for. Add graphics- they help attract attention and also help people understand the topic that you are discussing.
Add your blog to social media sites to get additional attention and increased readership.
Interview clients and patients. Promote them and why they like you and the practice. Interview experts with answers to 2-3 questions. Patients are always interested in reading these.
Still no time to do these? Still this is no problem. Seek others to do guest blogging for you with the topics that your patients and clients will find of interest.
The main thing is to adhere to the schedule that you have decided upon. Having a blog update 2-3 times a week will start to get you noticed and great things will happen!
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- January 11th