Facebook, Twitter and Instagram are the top three social media platforms that you probably think of when you consider putting out your health information. But if that’s all you think about, then you may be leaving a lot of money on the table (and losing many more prospective patients).
What is Reddit?
Reddit (or “read it”) is a social newsaggregation, web content rating, and discussion website, or essentially a bulletin board system. (flanked by the mascot seen to the left called a Snoo). Members can submit posts or direct links. Registration is free and registered users can then vote submissions up or down to organize the posts and determine their position on the site’s pages. The ones receiving the most positive votes appear on the front page or the top of a category. Content is organized by areas of interest called “subreddits”. Topics include:
|Educational||News, Science, Space, DataIsBeautiful, TodayILearned, WorldNews|
|Entertainment||Creepy, Documentaries, Gaming, ListenToThis, Movies, Music, NoSleep, Sports, Television, Videos|
|Discussion-based||AskReddit, AskScience, Books, ExplainLikeImFive, History, IAmA, TwoXChromosomes|
|Humor/light-hearted||Funny, InternetIsBeautiful, Jokes, NotTheOnion, ShowerThoughts, TIFU, UpliftingNews|
|Image sharing||Art, Aww, EarthPorn, Gifs, MildlyInteresting, OldSchoolCool, PhotoshopBattles, Pics|
|Self-improvement||DIY, Food, GetMotivated, LifeProTips, PersonalFinance, Philosophy, WritingPrompts|
- Note: There are over 11,400 active subreddits with a default set of 50 subreddits.
When items (links or text posts) are submitted to a subreddit, the users, called “redditors” can vote for or against them (upvote/down vote). The front page of the site itself shows a combination of the highest-rated posts out of all the subreddits a user is subscribed to.
Front-page rank – for both the general front page and for individual subreddits – is determined by the age of the submission, positive (“upvoted”) to negative (“downvoted”) feedback ratio and the total vote-count.Dozens of submissions cycle through these front pages daily.
Reddit has gotten more popular over the last couple of years as a way to drive traffic. Here are their statistics:
With page views sitting at around 150 million a month, there’s no doubt Reddit is a powerful tool, also enabling you to set yourself up as an expert.
How to drive Reddit traffic
1. Sign up for an account
3. Use your account.
When you find subreddits you’re interested in using, spend a month or so answering questions and being helpful in whatever subreddits you are interested in. Though it takes time, you will get a lot out of it.
4. Provide valuable content.
Once you’ve gotten a sense of what the subreddit is like, create a long post that’s absolutely value-packed. I recommend writing articles just for Reddit. Then, include a link to your site at the beginning or end. (You can also try Reddit ads.)
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