Are you Using Reddit for your Health Marketing?

 

Facebook, Twitter and Instagram are the top three social media platforms that you probably think of when you consider putting out your health information. But if that’s all you think about, then you may be leaving a lot of money on the table (and losing many more prospective patients).

 

What is Reddit?

Reddit (or “read it”) is a social newsaggregation, web content rating, and discussion website, or essentially a bulletin board system. (flanked by the mascot seen to the left called a Snoo).  Members can submit posts or direct links. Registration is free and registered users can then vote submissions up or down to organize the posts and determine their position on the site’s pages. The ones receiving the most positive votes appear on the front page or the top of a category. Content is organized by areas of interest called “subreddits”. Topics  include:

 

Category Subreddits
Educational News, Science, Space, DataIsBeautiful, TodayILearned, WorldNews
Entertainment Creepy, Documentaries, Gaming, ListenToThis, Movies, Music, NoSleep, Sports, Television, Videos
Discussion-based AskReddit, AskScience, Books, ExplainLikeImFive, History, IAmA, TwoXChromosomes
Humor/light-hearted Funny, InternetIsBeautiful, Jokes, NotTheOnion, ShowerThoughts, TIFU, UpliftingNews
Image sharing Art, Aww, EarthPorn, Gifs, MildlyInteresting, OldSchoolCool, PhotoshopBattles, Pics
Self-improvement DIY, Food, GetMotivated, LifeProTips, PersonalFinance, Philosophy, WritingPrompts
Technology Futurology, Gadgets
Meta Announcements, Blog
  • Note: There are over 11,400 active subreddits with a default set of 50 subreddits.

When items (links or text posts) are submitted to a subreddit, the users, called “redditors” can vote for or against them (upvote/down vote). The front page of the site itself shows a combination of the highest-rated posts out of all the subreddits a user is subscribed to.

Front-page rank – for both the general front page and for individual subreddits – is determined by the age of the submission, positive (“upvoted”) to negative (“downvoted”) feedback ratio and the total vote-count.Dozens of submissions cycle through these front pages daily.

 

Community 

The site is known for its open nature and diverse user community.  that generate its content. Smaller subreddits serve niche purposes which would be in keeping with your health marketing though main subreddits are quite diverse and can garner a great deal of attention.   Reddit’s popularity has provided unprecedented advantage of a large community. Its innovative socially ranked rating and sorting system drives a method that is useful for fulfilling certain goals of viewership or simply finding answers to interesting questions.

If you submit an article for consideration and it is accepted, the article is promoted to huge audiences.  Readers will share it with followers and the chance of going viral is greater than in other mediums.

 

Reddit has gotten more popular over the last couple of years as a way to drive traffic. Here are their statistics:

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With page views sitting at around 150 million a month, there’s no doubt Reddit is a powerful tool, also enabling you to set yourself  up as an expert.

How to drive Reddit traffic

1. Sign up for an account

2. Identify relevant subreddits. Locate them with  the subreddit search tool and use the general search tool to find content related to your niche or topic.

3. Use your account.

When you find subreddits you’re interested in using, spend a month or so answering questions and being helpful in whatever subreddits you are interested in.  Though it takes time, you will get a lot out of it.

4. Provide valuable content.

Once you’ve gotten a sense of what the subreddit is like, create a long post that’s absolutely value-packed. I recommend writing articles just for Reddit. Then, include a link to your site at the beginning or end. (You can also try Reddit ads.)

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