Posted by barbarahales

Can you imagine your book trailer being one of the Superbowl commercials? Huge! Huge! Just think of that size audience downloading your trailer and then following the call to action and buying your book. “Ka-ching, Ka-ching”!

You don’t have a book trailer? Oops, there goes that fantasy! Ask yourself, “why not?”

Book trailers, for the uninitiated, are like movie trailers; they whet your appetite to see more. It’s a technique to lure your potential readers in and want to read more of your book- at a price. The length of a book trailer has been anywhere between 30 seconds and 7 minutes. However, 30 seconds is pretty short to get your message across and 7 minutes is markedly too long. The average video grabs attention for only 1-3 minutes and 2-2.5 minutes is quite ample for your purpose.

Remember in the words that you choose to insert in your trailer, you are not only trying to attract your new reading market but also the search engines so that you can easily be highlighted when someone is looking for information on your topic. While many are still unfamiliar with the concept of book trailers, the computer is aware of them. By uploading your video onto YouTube and other video sites with embedded links to your site, you will augment your site rankings.

Marketing is the most challenging part of being an author, not just writing the book. Book trailers serve as yet another marketing tool.

Do you have one? Have you seen results from it? Where have you placed your videos?