Posted by barbarahales

Getting your message to go viral is the best (and cheapest) way to market your idea, services, events or products.
But, the way to become viral eludes many.

The real trick is to be entertaining. Everyone loves to share a story that
touches their emotions; they love to share a story that makes them laugh or cry, or is just plain unbelievable.

There are other techniques to test out for your ideas for exposure and visibility:
1) Don’t try to promote yourself. If you sound like an advertisement, people will shut you out.
However, if you can tell a great story and your ideas or services just happen to play an integral
part or contribute to the success in a subtle way, people will be able to make the connection and
seek out your services. You can have a call-to-action when they land on your site for more information.

2) Woody Allen says “Eighty percent of success is showing up.” You have to be around your target market
and interact with them. Engage in networking and conversations. Mingle, mingle, mingle, wherever your
target hangs out. This can be in forums, trade shows or social media sites. Solve their problems and they
will then look to you for advice. Of course, giving some great quotable one-liners help.They’re memorable and can easily be passed along.

3) Join the local Chamber of Commerce and become active in smaller intimate groups who can
spread the word about your or your message.

4) Understand “how your market talks”. Get to know the rhythm of how they present new ideas and talk
about old ones so that you can discuss your concepts as well as theirs. Understand their pain and
their excitement- what turns them on.

Get to know their “hot-buttons” You’ll be better able to push them later.