Your website must not only tell who you are, your mission, and get people interested in you but also to take some form of action.
Maybe it is to subscribe to your newsletter or blog. Perhaps it is to buy your products or enlist your services.
The most important mistake is not having a call to action or one that is hard to find on the page. Ask yourself, what do you want the reader to do? Is it to part with their information for your database? Is it to accept your irresistible offer? Regardless of what it is, make sure that you state specifically what action that you would like them to take- and make it easy for them to do so. Hyperlinks help with this as well as attractive, easy to spot and well-placed buttons.
Is your site so busy with multiple ads and columns so that it is hard to focus on any one particular area? Not knowing what to do or where to look is a great incentive to click the delete button or pass on to someone else’s website.
Do you have a recognizable image and logo? Is it consistent throughout the site? Don’t make it confusing for your browser. Let them know what your brand is and give them a feeling of familiarity.
Is your site easy to navigate? Think of the flow and where on the site you want the reader to go and in what order.
Do you want your reader to call you? If so, make the phone number easy to find. Having the numbers large and readily spotted on the top right hand section of the web page leaves no guessing involved and allows the reader to make that call.
Do you have an about page? People do business with people that they know, like and trust. If they do not know you, and you don’t give them the opportunity to know you, people will be leery and hesitant to give you a chance–especially in today’s competitive market.
Do you have testimonials? If so, now is not the time to worry about bragging. People want to know that there are success stories or case studies that illustrate how solutions were obtained to problems- maybe the same ones that they have. Get prospective customers, clients or patients interested and excited to associate with you.
Perhaps you have found a method that has given you great success or you have some dilemmas that you would like to discuss. Share your comments down below. Thanks!
- June 27th