Create Content that is Ten-Times better than Your Competition

Rand Fishkin posted an article last year for Moz. In a blog article he recommended that content marketers concentrate on creating content that’s ten times better than content already published by their competitors.

Bear in mind that unique, quality content is great for:

5 Ways to Boost Your Health Marketing in 2017

There are always new strategies in creating effective and valued content as health marketing evolves. They help your practice grow by attracting prospective patients, increase website traffic, strengthen your brand and establishes you and your practice as the authority in your field (giving a leg up over your colleagues).

KIEV, UKRAINE - OKTOBER 03, 2015  Collection of inscriptions, symbols of popular social media  Youhoo, Google, Instagram, Flickr, Linkedin, Facebook, Flickr, YouTube, Twitter, Pinterest and others printed on paper. Selective focus

Here are 5 Easy Ways to boost your health marketing

  1. Laser in on what your patients want

It is much easier to retain your current patients than constantly having to attract new ones. (although this is important too!) Think of what your viewers want to read and what is relevant to them so that you can keep them interested without losing them to other sites.

Strategies involve:

  • Providing consistent and relevant content (that solves their problems)
  • Archiving posts so that the viewers have access to them at their convenience
  • Using multi channels for whatever sites your viewers tend to go
  • Engaging viewers with comments
  • Replying to questions and comments (so they know you are real and listening to them)
  • Offering access to Q&A sheets, tips or special content if they return
  • Incorporating email marketing

2. Mix in visual images and videos to your written content

Going forward, content will need images and videos to stand out from all the written material online.  It will not only attract viewers, but will also help with what you are trying to explain.  This works well for physicians as there is a wealth of material that lends itself to images (from surgical procedures, skin rashes, medical conditions and devices with countless more).

Strategies involve:

  • Videos that illustrate the gist of your content (upload to YouTube or Vimeo)
  • Graphs and statistics that prove your points
  • Infographics
  • Slideshows that highlight the main points of your content
  • Instagram (which is booming in popularity)
  • Uploading to Snapchat in social media

3. Limit the Scope of your content

Your content should be in sync with the services that you provide or reflect the specialty that you practice. Develop content that discusses medical conditions, medical breakthroughs or solutions in depth.

4. Incorporate Your Viewer Comments

By posting and responding to comments that your viewers have made, you are adding valued content as well as validating what they have to say.  This encourages engagement as others will follow the lead to add comments to you and your site. Give a call-to-action by not only asking for comments but also asking viewers to share your post with their friends and family.

5. Content Promotion

If nobody can find or read your content, you will have spent time without benefit.  Give a shout-out by promoting content through social media and press releases to get your information out there. Consider adding work to Reddit and paid content discovery networks (Taboola and Outbrain)

Have questions?

Have questions about how to use content and health marketing effectively?  No problems!  Contact me at 561-325-9664 and I would be happy to provide solutions for you!

What’s Your Click through rate (CTR) and Why you should care!

Click through rates, just like keywords, metatags and links are important in garnering a higher rank for your health/medical website by search engines and is prominent in their algorithms.  It refers to the ratio of people who click a link against the total number of people who had the opportunity to do so.   Google uses CTR as an important determining factor when it calculates the “Quality Score” of a website.


To boost your organic CTR you need to use SEO tools and techniques. With the proper techniques,  your website will be ensured more online visibility and increased click through rate. Patients looking for your specific services can find you easily.

Following are some tips to increase your CTR.

  • Using relevant content to help viewers understand the flow of your website and also makes it easy for them to find what they are searching for.
  • Structured snippets
  • Make sure to have a Call to action button. This  will improve conversion rates and increase user interaction.
  • A relevant website URL with keyword incorporated is important for any website to rank high.
  • Use the right keywords. It helps connect searchers to your website and improves your visibility.
  • Use a title with relevant keywords to boost your CTR quickly.
  • Implement a  good Meta description ( concise explanations of the contents of online pages.) It should have a compelling description.
  • Sitelinks are powerful way to dominate the SERPs, increase trust and direct targeted traffic to your site’s internal pages. For acquiring site links, maintaining a clean and clear navigation is also important.

Need help with your click through rates?  Outsource it.

Health Marketing Tips on Facebook … What 3 things NOT to Do

Want your Facebook Page to expand and deliver results?

If social media and Facebook page views are part of your business plan for growing your medical practice and marketing your health care, there are some techniques that you should avoid, despite what you’ve heard to the contrary.

After all, you are spending the time to increase visibility; you don’t want to stab yourself with your own scalpel!

Run from these dubious “helpful tips” that others recommend:

1) Buying Fans and Followers

When you are just starting out, you want to show that there are a lot of likes and tons of people interested in following you.  The perception is that you have a horde of viewers, hungry for your medical advice.  You purchase followers and watch with satisfaction and amazement as the numbers escalate. This is probably one of the top “tricks” people advise to get a Facebook following.

The thing is, the goal is really to get a number of likes and followers from an engaged audience- one that is really interested in what you have to say and will want to use your services or products.  When you have diluted the “like” pool with numbers, Facebook sees that the fans that are engaged are much less percentage-wise.  This decline will damage your brand strength and invoke a punishment- your posts may not appear in your Fan’s feed.


2) Tagging Phantom People in Your Photos

A notification is sent out to each person that is tagged in a photo posted to Facebook.  Naturally the curious will click on the site to see themselves- people love seeing themselves and sharing memories of experiences.  But when it is done randomly and people are disappointed that they are not there and realize that it is just a ploy to get brand visibility, anger is aroused.  No one wants to be branded as a spammer.  It will be that much harder to get people to view your site again in the future.  Don’t do it!!!


3) Indiscriminate use of Hashtags

When hashtags  first appeared,  everyone was excited to incorporate them into their Facebook posts.- maybe even you!  However, a review of posts by Edgerank Checker reveals that posts using hashtags actually have less chance of going viral than those without hashtags.  Use them when you want to cross promote different platforms with the same type of information for a grouping.  Don’t (#hurt by a hashtag) use them indiscriminately!




Tagging Other Brands

A well-placed appropriate (and relevant) tag to other brands in your post is rewarded by Facebook in their most recent algorithm.  Like hashtags, don’t do it indiscriminately but when it is strategic and makes sense for audiences in both brands.

Arrange for your free consultation at: or  I would be happy to discuss your needs and give you some pointers.




Why Health Marketing Should Capitalize on Vertical Searches

While it is true that everyone needs healthcare services, it doesn’t mean that they need to (or will) be by you. Setting yourself up as the guru or authority in your field does wonders to setting yourself up from your competition.

The thing is, you still need to increase your visibility to those who are looking for your services but haven’t heard of you yet. This is where vertical searching comes in.

What is Vertical Searching?

Vertical searches are online queries done by people looking to make a transaction in a specific field. They have already decided on the goods and services they want and they want it now!

There is a vast reward in getting in front of these people. They already raised their hands in regard to wanting your services. Now tell these prospective clients that it is you that can provide them.

How to Capitalize on Vertical Searches

There are two ways to approach vertical search queries. The first is by optimizing your website:

  • Who you are
  • What your brand and mission represent
  • What services you provide
  • What products you represent
  • SEO keyword enriched organic information
  • Fresh content

The second way is by having sponsored ads on Google and other search engines in the form of PPC. This is pay-per-click ads which send the viewer from the search engine to your site (which is stellar if you have followed #1).

Utilizing this technique gets your name above all the web results from searches and your visibility is above the fold for the transactional keywords queried.

While there is a cost generated by PPC advertising, you don’t pay for those people who view the ads and move on. You only incur an expense by those clickers looking for you specifically- your services. In other words, you are letting the search engines reach out and help do the marketing for you and getting the prospective clients/patients that you want. The small investment is made up in spades by the revenue that it generates for your practice.

And isn’t that what successful marketing is all about?

When you decide the time is right for you to venture out and get involved in health marketing, I would be happy to help you out.

Contact Let’s discuss your needs.