Useful Apps for Health Marketing

Everyone is posting their photos (and videos) these days and a great way to do so is with Instagram.  The beauty of it is that in addition to posting the images, you are allowed to write a lengthy “caption” or explanation after it.  Inserting hashtags allows searchers to find your post and like or comment on them.  This is ideal for physicians and health marketers as there is so much to create images with- from procedures to symptomatology, to medical devices.  The best part is that this site is where loads of your patients spend their viewing time as well as prospective patients who will be attracted to you and your practice.

But, Instagram is not where it ends!

There are three apps that I would like to recommend today for the health marketer, health copywriter and medical professional. Their purpose is to encourage likes and comments on Instagram from other people viewing your images.  They act as magnets for viewers.

InstaQuote

This application enables you to create squares with various backgrounds and two areas for text. The larger area provided is to add a quote and the smaller area is to insert the person cited.  The color of the words can be modified by you as well.

If you decide to upgrade, additional features include more backgrounds with airbrushes abstracts and textures as eek as adding your own images for the background.  The watermark is removed for your benefit here. You can extract quoters from your blog posts, inspirational quotes or sayings from the books that you have published.     From here, you can post them to your social media ties, i.e. Facebook, Twitter and Instagram.

                                                                           Photogrid

Photogrid enables you to not only create collages but also prepare your collection of photos for Instagram.  Three options on the app enable:

  • Pinboard- a digital bulletin board
  • Video Slides- makes your photos into a slide show
  • Grid-frames with a range of creative to symmetrical

When you are satisfied with the way the collage was created by you, it can be exported to Facebook, Twitter, Tumblr, Flickr and Google+ as well as Instagram itself. Collages catches eyes which is your goal, after all!

                                                                           Vidstitch

Vidstitch enables you to create cool collages from your Instagram images and even insert a video clip to one of the frames within the collage. An upgrade enables widescreen images and an expanded gallery of photos.

Check these out and have fun with them!

Need help?  I would be happy to make suggestions and discuss your needs with a free consultation at 561-325-9664.

Strengthen your Medical Brand on YouTube- Big Co.s do!

Do you take advantage of YouTube to promote your medical practice or health brand? There are 73 million viewers on this site.  Do you think that some of them may be your ideal target market and prospective patients or clients?

Maybe you think your patients don’t use YouTube or that it is tapped out, old hat already.  Stats show this to be false with a 47% increase in subscribers year over year! The truth is, you need a variety of media channels to get seen for your health marketing these days.

Long gone are the days where people uploaded amateur videos to YouTube about their daily lives or pets. (which incidentally, always stays popular due to the awww factor) We’ve seen bands and musicians become celebrities thanks to YouTube (e.g. Justin Bieber)

Now, big companies recognize the value of YouTube and are going at it with “all guns blazing”. Over 2400 channels on YouTube are owned and run by the top 100 brands collectively to catch viewers. There are over 40 billion views on their channels.

According to a survey performed by Pixability, the top 5 brands are Disney,Sony,GoogleSamsung and CocaCola. The number of monthly views among the top 100 brands on YouTube were up 55% this year alone! There were 611,000 videos uploaded to YouTube by the top 100 brands and a new video is uploaded every 18.5 minutes.

So are you convinced?  The most popular day of the week for uploads is Thursday. Your video does not have to be long.  Many viewers are happiest when the video is only 2-3 minutes.  In fact, 90% of videos uploaded by big companies over the last year were under ten minutes.

There are plenty of videos that you can make. Examples of topics are:

  • How to prepare for surgery
  • How to prepare for your office visit
  • Medical device and what it does for you
  • How to use your patient portal
  • Your team- staff, what title they have and what role they each play

With your ingenuity, I’m sure that you can come up with countless more.

Check out and like some of my videos.

5 Free Tools for Medical Marketing

As a professional in the health field, you already work 25 hours out of every 24.    Your patients are often aware of the latest information with online surfing. Wouldn’t you feel foolish or insecure if they knew more about what is going on in the healthcare field than you?  You need tools that will let you know what’s out there, medical breakthroughs and what is hitting the news.

Here are 5 Free Tools that you will come to rely on and find invaluable- both informative and a time saver!

1) Feedly

Feedly is a great tool for discovering newsworthy content in your specialty.  It aggregates breaking news articles from social media sites like Facebook and newspapers.  if the article is noteworthy and relevant to your patients, share it with your patients, your fans, readers and prospective patients. You can post it in your blogs as well as your newsletters.  If the information is truly new and earth-shattering- you can share it with your patients immediately. (This will stem the tide of calls from patients wanting to discuss the news with you and whether it is relevant to them from a treatment standpoint.)

2) Reddit

Reddit consumers discuss their concerns, symptoms and problems in the comment box which provides thousands of content ideas for you.  It is a treasure chest of patient interests, and current trends. There are 8 billion views in a single month!  Not only can you get targeted ideas, you can also post your ideas and articles on Reddit.  Those that are upvoted, spread virally all across the internet.  This helps strengthen your brand and promotes you as an authority in your field. (Just remember, it can go the other way also!)  Remember to use stellar content that people will understand and find captivating.

3) Google Alerts

Supplied by Google, you have only to submit the topic or keyword that you are interested in following.  Every time this topic appears online, whether it is from a digital newsletter, magazine, blog post, you are emailed the information so that you can read and refer back to it.

4) Quora

This is quite a useful place to follow trends and influencers. It is the largest Question and Answer site online with a vast database of questions and answers. Not only is there a wide range of topics, but also eye-catching titles that you can use for content ideas and write articles on.

5) Canva

You’ve heard countless times that a picture (or video) tells a thousand words.  Well, Canva supplies the images for you to do just that!  While visual images are more appealing and captures interest, it can be quite expensive.  Here’s where Canva shines:

  • Supplies images for every topic including events and holidays
  • Enables color changes to suit your brand
  • Makes adding captions and text easy
  • It’s simple to use
  • Provides a variety if formats and image sizes

Now is the time to explore Canva.  It is just so useful, you will wonder how you ever did without it!

Need help or want a free consultation?  Let’s talk–give me a call at 516-647-3002.  Don’t put it off when I can do it for you!

5 Strategies for Medical Blog Success

  1. Comments   Encourage readers to leave comments.  Invite conversations and reactions to your posts.

2. Topics

Decide on what topics you want to blog about and develop a schedule or calendar with topics plotted out.  It will get you in the habit of providing content regularly and your readers in the habit of expecting something from you.

Bare in mind that it does not have to come from you directly.  Have a staff meeting and find out the interests that they have.  Assign a topic or day of the week that each of your staff generic zithromax 500mg members can contribute to your blogs.  Not every post needs to come from you.  However, it would be in your best interest to view them before posting.  Not everyone may be able to write as well or in the fashion that you would like to portray your medical practice.

3. Styles

There are many different types and styles of blogs including written word blogging to video blogging to photo blogging.  Include multimedia in your posts like videos and images.  These can get the audience’s attention which is important in today’s society of short attention spans.  Medical practices lend themselves well to videos and images as you can show techniques of procedures that you perform, services that you provide and images of medical devices and staff members themselves.

4. Less is more

Make every word count.  Give the maximum amount of information with the least amount of words.  However you say it, the bottom line is- time is infinite and people are infinitely busy.  Blast your knowledge into the reader at the speed of sound.

5. Value

Needless to say, one of the most important aspects of a blog is to make it interesting and create valuable content.  Find out what makes your content valuable to your readers and target market and then give it to them!

Make your blog posts do double duty.  Once you have posted, you can populate your blogs to your social media sites.  This will give you more visibility and more readership may spell more prospective patients and practice growth.  In addition, the increased visibility increases your positioning as one of authority and the more people see of you, the more likely they will be to contact you for advice.

Use information from your blog to publish articles.  Bylines with the articles gives more visibility not only to your patients but also to search engines which then increase your rankings.

Consider publishing a book from the compilation of your posts.

Need help?  No problem!  Contact Barbara Hales, M.D. for a free consultation and we can discuss your needs.  Call 561-325-9664.

 

7 Tips for Medical Blogging- Make your Blog Stand Out

Make your opinion known

Patients like blogs- that’s why the read them!  They like blogs because people and not corporations write them.

Patients want to know what you think and the information as a physician that you can provide.

Maybe it sounds a bit out-there, but in this virtual age, where most communication between people happens online or via text messages and not iin person, one of the best ways you can get your message out viraly besides writing and distributing an ezine, is through blogging.Blogging provides people all over the world an opportunity to belong- to gain validation for their way of thinking…of not feeling so alone.  It’s a way to communicate your opinion in a safe environment- no one’s going to hit you if they don’t agree with what you say.  So, go ahead, say what you’ve got to say, exactly the way you want to say it.

Link Up

Support your posts with links to other web pages that relate to your post.  This will give additional viewers a chance to read them.

500

Shoot for 400-500 words as your target length.  Google and other search engines may not recognize your post if they are consistently too short.  However, you can mix it up for personalization and have 250 word posts on occasion.  Even some short humorous stories or quotes can make the occasional appearance to maintain your reader’s interest.

Make Headlines Snappy

Not only does this give you “ranking points” by search engines when you have your keywords within the headline, but it needs to grab the attention of your reader.

Studies show that 85% of your readers will never get beyond your title if it is boring.  Instead, it will make it into the trash bin.  With so much entered on the web each day and a severe shortage of time to view it, everyone has gotten really adept at using the delete key!

Include Bullet Point Lists

We all love lists.  Patients are no exception.  Lists structure the information in an easy format that allows us to scan the information and use what we need- no more, no less.

Consistency

Patients like to know what to expect.  Once you have settled on a style for your audience, stick to it.  Also be consistent on the days that your posts come out.  Patients will come to the site looking for them and if they are not there, will be less likely to look for them again.

Edit, edit, edit

Before hitting the submit button, reread your post and cut out the stuff you don’t need.  Add in things that will help patients understand the information better.  Then go ahead and fix all of those obvious grammar and spelling errors.

Then edit again.  Proofread, proofread, and proofread.  Read it out loud just to make sure.  Then and ONLY then, hit submit.

Remember, you are the professional and you want to read like you are one as well!

No time for blog posting?  Need help with your blogs?  No problem.  Contact Barbara Hales, M.D. for help at 561-325-9664.

Is Content Marketing and Medical Marketing the Same?

Let’s face it- everyone that matters to you is searching for information..constantly- your colleagues, your patients, your prospective patients, maybe even you.  Well, this sought after information and solutions to problems that people are seeking, is content and Content marketing is the practice of providing and publishing original content in various forms including  blogs, social media, website content, newsletters and brochures.

Content marketing is  an excellent lead generation tool for medical and dental practices trying to reach and engage with professional colleagues as well.  Why do you need this?  This is where your referrals are going to be coming!  Don’t you want others do not only know you but point to you as an authority in your field and one step above all your competition in the area?

According to HubSpot, “content marketing strategies span from blog posts to e -books and video campaigns to be found by medical professionals searching for products, services and medical equipment online.” Additionally, HubSpot confirms that content marketing is key to being seen as a thought leader and building trust among potential leads.

Content Marketing Institute and Marketing Profs led a survey showing that most marketers are utilizing the strategy. According to eMarketer, the survey revealed 88 percent of B2B marketers use content marketing to generate leads. This is a true reflection of medical marketing as well as it can be looked at as a business.  It is a business zithromax tablets online after all.


With so many options in multiple channels, ask yourself, where does my target market hang out and what interests them.

According to the HealthLink Dimensions white paper “Breaking Through The Noise” there are a handful of key topic areas medical professionals value most:

  • Industry news, product updates and announcements, research and educational opportunities.
  • Regular medical education program information.
  • Patient education materials.
  • Information regarding insurance network updates.

 

Channel Selection is crucial

No matter how good the content is that you are publishing, if you are not distributing it through the right channels, it will be doomed to be ignored, relegated to the spam box or victim of the delete key.  eMarketer reported that according to the CMI study, 94 percent of B2B marketers said they used LinkedIn to distribute content, noting it was the most effective channel for reaching their audience. The HealthLink Dimensions white paper underscores this fact, suggesting LinkedIn as a top social media choice for physicians.

Healthcare marketers should leverage this insight when developing their content marketing strategies.

  • Have a marketing plan- make a calendar of issues or topics to be covered
  • Get staff  involved with content marketing.
  • Tell compelling stories.
  • Engage your readers and dialogue with them
  • Be mindful of analytics- Keep up with trends

Need additional information?  Check out the book “Content Copy Made Easy” in both soft back and eBook versions.  It is available at Amazon, Barnes and Noble and select bookstores.

3 Tips for Medical Marketing with Social Media

Social Media Key to Medical Marketing

Posted by barbarahales

Social Media is fast-becoming a key component to healthcare.

Millions of doctors and healthcare providers are educating the public through Facebook, Twitter, Instagram and LinkedIn.

This is driven by necessity.  Almost 41% of patients confirm that their selection of a particular doctor was swayed by social media.

Yet, the advantages are shared on both sides.

While patients are benefiting by information that is provided by physicians, enabling them to improve healthy lifestyle choices,  social media also helps doctors increase their patient numbers and attract prospective patients.

3 Tips for Medical Practice Promotion with Social Media

  1. Marketing Strategy

Writing fresh content on a regular basis and providing solutions to problems that people are struggling with is key to promoting you, the physician as the “go-to” person or guru in your specialty.  Writing about issues that are in sync with your services and medical practice is paramount but sure to attract those who are interested in your services.  Consider the fact that social media is free in most cases and the results are measurable with analytical tools.  Keep in mind that you are providing content that is relevant to the p;atients that you have and for those that you want to attract.

2.Networking

Social media provides fertile ground for building professional relationships (which strengthens the bonds for a great referral system).  It also enab les doctors to exp;ress medical opinions, discuss the most recent treatment trends or new medical breakthroughs.  Medscape is a great example of this whereby a statement is given and then physicians comment on the specific issue based on their experience, knowledge and thoughts.  Almost a third of physicians polled, stated that they used social media for online networking.  Another advantage is enabling doctors to connect with researchers and medical experts in a specific field.

3.Sharing medical breakthroughs

Patients want to find out about the latest medical news and breakthroughs to stay up-to-date and many others are searching for any new developments on treatments for ailments they are suffering with.  Almost one in 5 patients state that they have at least one health app. on their phone that they actively use.  By using social media, forums and networks,doctors can share information that reaches potential patients and patients seeking help, gaining greater exposure both virtually and offline simultaneously.

Outsource

Want to take advantage of social media and what it can do for your practice but you just don’t have the time?  No worries!  Outsource it!

Contact Barbara Hales, M.D. for a free consultation to discuss your needs and get you up and running!  Call 561-325-9664

5 Content Marketing Strategies to Grow Your Medical Practice

Visibility and traffic to your business can mean the difference between being a success or being a “has-been”. It’s not so far-fetched these days to hear “Didn’t he USED to be in private practice?” or “I wonder whatever became of the office that used to be here.”

Content marketing is a proven way to generate  traffic online while boosting your site’s ranking on major search engines which further generates traffic.

Maybe you’re thinking that you don’t need strategy to grow your business- that you’re already too busy as it is.  You’d be amazed at how referrals can dry up over night or expulsion from insurance companies that you participate in can suddenly occur.

What is content marketing?

Content marketing involves providing fresh, educational, relevant content online which strengthens your brand, gives you increased visibility and positions you as an authority in your field.  It also provides an opportunity to engage with your patients and prospective patients as well. The best part- it’s free advertising.

Types of content marketing are:

  • blogs
  • newsletters
  • article publishing
  • videos
  • podcasts
  • and many more

Strategy

In order to get the best exposure for your practice, try these 5 strategies (in combination):

1) Website

It goes without saying that without a website, you don’t exist!  Patients are looking up the doctors that they get referrals to and find out all about them before scheduling that first appointment.  If you have no website, you will be found only through online reviews (which may or may not be complimentary to you).

Don’t rely on the websites that you are mentioned on through insurance companies.  These websites are owned by them as is the content.  It can be deleted at any time, leaving you…nowhere.

Websites provide a great opportunity to let people know:

  • Contact information
  • Directions to your office
  • Office hours
  • Insurance coverage that you accept
  • Types of procedures that you do
  • Types of conditions that you treat
  • Essentially, who you are in your professional role

2) Blogging

Having a blog enables you to continually add fresh, new content to your site.  It directs viewers to the service you offer and after engaging your reader, enables you to state a call-to-action.  Simply, this is where you tell them what step you want them to take next (whether it is to make an appointment, generic zithromax cheap subscribe to your newsletter, send for a guide or premium)

Patients are asking you questions every day.  Many of these are the same ones that are asked by many and would make a great way to answer the question, solving problems while having interesting content.

3) Social Media engagement

The most valuable aspect of social media is the profile page.  Make sure that this is filled out with the information that puts your best professional step forward!

There are many social media sites but the ones that your patients will be on most commonly are: Facebook, Twitter,  Google+ and StumbleUpon.  Facebook allows you to have a page for business and this is a good way to attract and interact with patients or prospective patients without any “friend and family” posts.

4) E-zines (digital newsletters)

Newsletters provide a great way to highlight “the disease of the week”, medical breakthroughs, “the tip of the week” and helpful information that solves problems people are struggling with.  Setting up a routine of sending them out consistently creates an action of looking for your newsletter to come out at that time each month.

Just remember, you can only send out your newsletters to people that have requested (opted in) to receive them.

5) Videos

Making videos need not be difficult or technical.  In fact, using your smartphone to create your video is a simple way to accomplish your goal.  The sweet spot is 2 minutes and you can download it to YouTube right through your phone.

Make videos of procedures that you do or explain medical equipment that you have (so that it is less intimidating when patients see the machines in the office).

It’s crucial that you include a link to your website in the video description field and the http:// designation so that viewers can click back to your site.  Since YouTube is owned by Google, having an active YouTube account will also pay dividends in site ranking.

Start with one step and as you become more proficient in it, branch out until a combination is attained.

Need help?  No problems.  Outsource it!  Contact Barbara Hales, M.D. at 561-325-9664 and we can get you started!

Medical Opportunity to Get in on the Ground Floor!

Opportunity to Get in on the Ground Floor!

iPhoneWEBImagine if you started a website for your medical practice back in 1985?

Records show that the number of online sites reached 600.  Without all the noise of your competition, you would be visible merely by virtue of having built a site. If you added information to educate your viewers, you would have been perceived as a guru- the authority in your field.

What if you could get in on the ground floor now? What if the opportunity mirrored the one in 1985?

Change to a New Channel

In the multi-channel approach to health marketing a medical practice or healthcare facility, Facebook, Twitter and Blogging have been the typical places where time and marketing dollars have been spent Yet, surprisingly few have entered the arena of Instagram.

Instagram is Soaring Exponentially

Only within the last 6 months, statistics show that Instagram actually surpassed Twitter in the number of active users each month.

Two Active Medical Companies on  Instagram

Union Square Partners, a venture capital megafirm is taking advantage of this popularity.  They invested $4 million in a startup Canadian company targeting the medical industry, by enabling physicians, nurses and other health professionals to distribute and view medical images between them.

Critical care specialist, Joshua Landy, noticed in 2013 while working at the hospital with patients in the emergency room, “the workflow habits of young physicians on their iPhones”.  This prompted him to create “Figure 1”.  Medical students and residents were sharing work-related images.

Figure 1 app. is currently available in 19 countries and has more than 150,000 users.  As many as one-third of medical students in the United States currently utilize the application.

Security Issues

Since data from Figure 1 concerned specific medical data, privacy laws including those of HIPAA and regulations globally, restricted the implementation and usage of Figure 1.  Amassing patient waivers for the data on each patient was arduous and overwhelming.

While viewing of images is open to the public, only professionals can enter information and comments. A medical officer and team pour over images to ensure omission of patient names and specific case information.

ReelDx is another young company who capitalizes on uploading videos that are compliant with HIPAA guidelines.

The company formed an alliance with education providers, enabling training EMTs to view the educational videos for learning purposes.

The founder of ReelDx, Bill Kelly points out “Having cases on video is superior to simulations created by actors where feedback isn’t possible.

Both companies are thriving because people in the health field relish taking, and sharing both images and video to improve diagnosis and treatment options.

How does Instagram Work?

Instagram works on mobile devices- smartphones and tablets.  Photos are taken and uploaded.  The real benefit is the amount of space allotted to text, links and hashtags beneath the image.

The name of the person posting the image is listed in the top left corner above the image and the time on the top right corner.  On the bottom right, you can link to other users or followers with the @ symbol and their names.

Posting options

Prior to hitting the share button, Instagram offers distribution to followers on other social platforms like:

  • Facebook
  • Twitter
  • Flickr
  • Tumblr
  • Shortened url for blogs

Benefit

With much less competition as opposed to the typical social media sites (Facebook, Twitter, LinkedIn, YouTube), actively posting on Instagram and amassing a large volume of views and fans, really strengthens your brand, makes you more visible and helps promote you and your services.

There’s never been a better time to launch Instagram- and YouTube-inspired services for doctors. If you need help with medical content, creative ideas and images along with digital strategies, please contact me to discuss your needs at: Support@CompleteContentPackage.com  See you there!

Social Media and Medical Marketing Strategy Improves Healthcare

Smart phones and iPads are empowering patients regarding their healthcare as well as helping them engage with their physicians.  Likewise, these devices are enabling doctors to better relate to their patients in a more

expeditious manner.    

 “Mobile” is the buzzword in our society this century and describes the technical tools that both doctors and patients are using an a daily basis.

 “Mobile” is the buzzword in our society this century and describes the technical tools that both doctors and patients are using an a daily basis.

Social Media is Reshaping Healthcare

Doctors, healthcare facilities, hospitals and other health providers are incorporating social media into the interaction with their patients on an ever increasing basis to improve patient engagement and improve public health.

Benefits of Social Media and Healthcare

  • Caregivers are in touch with health professionals to provide care to their patients
  • Patients are more educated thereby being better consumers
  • Health resources are more available
  • Health apps are used increasingly to improve health and monitor various aspects of it
  • Patients are taking responsibility for their health decisions
  • Patients are connecting with others having similar symptoms to facilitate diagnosis and treatments
  • Strengthens branding of practice
  • Patients are no longer isolated, whether it is through special needs or rural locations

Social media is becoming more than just an important health marketing tool.  It is driving patient care in our digital world.  While it is not the only means of communication, it is becoming an ever increasing part of it.  Social media can no longer be ignored by doctors and health facilities.  When your patients are looking for answers, don’t you want to be the ones providing it?

Most importantly, social media is a channel through which doctors can understand what patients are thinking and the type of information they are looking for.  In rating doctors, physicians can take the criticism to heart and alter their practice to improve it.

Because caregivers and family of patients are using the Internet for self-diagnosis and information, doctors can provide more reliable data, directing patients to the sites which are more reliable in addition to providing solutions to the problems that patients are suffering with.

Engagement

Ongoing engagement with patients and family members improves compliance to treatment and medication usage as an ongoing dialogue decreases the confusion and misunderstanding that some patients and family members have.  Instead, it is enhancing a patient’s support and support team approach.

Physician Reliance

Doctors themselves are connecting with other specialists and medical resources to improve their knowledge of a medical condition or to find out the latest healthcare options.

Social media has become the way medical practices relate to their patients and also to prospective patients. It is a channel by which doctors can inform the public and interact to attract patients as part of a medical marketing strategy.

No Time?

Perhaps you understand the importance of social media but just don’t have the time to get involved.  No worries! Outsource it.  We would be happy to help.  Call 561-325-9664.  We can discuss your needs and get you started