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Are you Using Reddit for your Health Marketing?

 

Facebook, Twitter and Instagram are the top three social media platforms that you probably think of when you consider putting out your health information. But if that’s all you think about, then you may be leaving a lot of money on the table (and losing many more prospective patients).

 

What is Reddit?

Reddit (or “read it”) is a social newsaggregation, web content rating, and discussion website, or essentially a bulletin board system. (flanked by the mascot seen to the left called a Snoo).  Members can submit posts or direct links. Registration is free and registered users can then vote submissions up or down to organize the posts and determine their position on the site’s pages. The ones receiving the most positive votes appear on the front page or the top of a category. Content is organized by areas of interest called “subreddits”. Topics  include:

 

Category Subreddits
Educational News, Science, Space, DataIsBeautiful, TodayILearned, WorldNews
Entertainment Creepy, Documentaries, Gaming, ListenToThis, Movies, Music, NoSleep, Sports, Television, Videos
Discussion-based AskReddit, AskScience, Books, ExplainLikeImFive, History, IAmA, TwoXChromosomes
Humor/light-hearted Funny, InternetIsBeautiful, Jokes, NotTheOnion, ShowerThoughts, TIFU, UpliftingNews
Image sharing Art, Aww, EarthPorn, Gifs, MildlyInteresting, OldSchoolCool, PhotoshopBattles, Pics
Self-improvement DIY, Food, GetMotivated, LifeProTips, PersonalFinance, Philosophy, WritingPrompts
Technology Futurology, Gadgets
Meta Announcements, Blog
  • Note: There are over 11,400 active subreddits with a default set of 50 subreddits.

When items (links or text posts) are submitted to a subreddit, the users, called “redditors” can vote for or against them (upvote/down vote). The front page of the site itself shows a combination of the highest-rated posts out of all the subreddits a user is subscribed to.

Front-page rank – for both the general front page and for individual subreddits – is determined by the age of the submission, positive (“upvoted”) to negative (“downvoted”) feedback ratio and the total buy azithromycin 1g single dose vote-count.Dozens of submissions cycle through these front pages daily.

 

Community 

The site is known for its open nature and diverse user community.  that generate its content. Smaller subreddits serve niche purposes which would be in keeping with your health marketing though main subreddits are quite diverse and can garner a great deal of attention.   Reddit’s popularity has provided unprecedented advantage of a large community. Its innovative socially ranked rating and sorting system drives a method that is useful for fulfilling certain goals of viewership or simply finding answers to interesting questions.

If you submit an article for consideration and it is accepted, the article is promoted to huge audiences.  Readers will share it with followers and the chance of going viral is greater than in other mediums.

 

Reddit has gotten more popular over the last couple of years as a way to drive traffic. Here are their statistics:

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With page views sitting at around 150 million a month, there’s no doubt Reddit is a powerful tool, also enabling you to set yourself  up as an expert.

How to drive Reddit traffic

1. Sign up for an account

2. Identify relevant subreddits. Locate them with  the subreddit search tool and use the general search tool to find content related to your niche or topic.

3. Use your account.

When you find subreddits you’re interested in using, spend a month or so answering questions and being helpful in whatever subreddits you are interested in.  Though it takes time, you will get a lot out of it.

4. Provide valuable content.

Once you’ve gotten a sense of what the subreddit is like, create a long post that’s absolutely value-packed. I recommend writing articles just for Reddit. Then, include a link to your site at the beginning or end. (You can also try Reddit ads.)

More

Want more strategy and helpful tips?  Sign up in the box at the top left corner of this page so you don’t miss any new content.  See you at the next post!

5 Ways to Transform Your Practice in 2017

January is the time that we turn the page, start fresh and resolve to make our business resolutions a reality.  For many of us, it means taking a more active approach with marketing…getting new clients or patients and growing the practice that we have into a robust business that we can be proud of. For many in the health field, marketing is either nonexistent or minimal.  But not you!  For today you are going to stand steadfast and make your marketing effective.  Good for you!

5 Ways to Transform Your Practice in 2017

Be who you are…a professional but flesh and blood

Before you see marketing as a chore, I would like to impart this advice.  You are human, not a marketing machine or an advertising agency. Marketing is all about relationships- the ones you forge with your patients.  They want to see the human side of you, not some stuffy white coat who can’t relate to them and what they are going through.  Don’t have a special marketing voice.  Use your own.

“People don’t buy from companies, from stores or from websites; people buy from people. Marketing is not about programs; it is about relationships.”  — Flint McGlaughlin, CEO and Managing Director, MECLABS Institute

 1-Express appreciation

This goes a long way and costs virtually little to no expense. People like to think that they mean something to you. Be grateful. Show more appreciation to the family, staff, patients, referral physicians and  vendors  in your life.  Say “thank you” more.  Send a card or an email expressing this for new patients.  Send a thank you to patients that have sent their friends and families to you.  Show gratitude often. 

When someone’s special day arrives, let them know that it has not gone unnoticed.  Patients appreciate that you are thinking of them.  This can be part of an automated system.

 

 

2 – Always have a Call to Action

What would you ideally like a viewer to DO after viewing your website.  Provide quality offers to engage them, whether it is to sign up for a digital newsletter, get an FAQ sheet and call for an appointment. The offer is about providing   helpful information, to get referrals and new patients. Think of what you can offer that is in alignment with your services.

 

 

 

 

3 – Strengthen your position of authority

 

Create your own, personal authority position on a specific topic or expertise.  There are many ways you can accomplish this.  You can post guest blogs to websites having a large audience, write a book (at least a short book),  be a guest interview expert, speak at events, have a column in your local paper, and participate in health fairs. You can  differentiate yourself from your colleagues by establishing credibility and expertise.

 

 

 

 

 

4 – Offer more experiences

 

Patients remember experiences.  Create a forum or Facebook page where patients can interact, voice their opinions and concerns and get information not only from you but from other patients who have had similar experiences.

 

 

 

5 – Keep things simple

Make a simple list that you can recommend for your patients to follow so they see what steps to take in order to maintain their health. (E.g. which foods to avoid, which exercises are the best, etc.)

 

None of the above steps cost money; it’s only an effort by you and your staff.  Many of these steps can be done at once and then scheduled for the times that you would like them to appear.  This is a great start!

If you need help with this, no worries, just call 561-325-9664 and we can get you up and running!

 

 

Content Marketing for Your Medical Practice- it goes a long way!

Most doctors spend the majority of  time with their patients asking a standard set of questions and recording the answers into electronic health records on their computers rather than getting to the deeper issues troubling these patients.

This situation prevents the patient from engaging  in a more meaningful way. Not only that but  most patients either remember it wrong or completely forget what was said in these encounters.

By creating content that answers the most common questions and entering it on the website, in the patient portal, and in an email before the patient ever arrives, face time with the patients can be optimized.  The staff can provide better service when the answers to frequently asked questions can be accessed on the website. Patients can also ask questions on the portal while letting the doctor know that this is what they want to discuss at a specific date and time scheduled so that the doctor can provide this information more effectively.

Patients are looking for doctors and healthcare organizations to provide the right content before they ever walk in the door so they can have a visit that is personal.

 

To help optimize your practice’s time with patients, make sure you incorporate the following:

  • Have a robust FAQ that allows patients to find answers to common questions 24/7
  • Supply the content across platforms/portals that your patients are accessing, such as your practice’s website, the patient portal, and any applicable social media sites.
  • Engage the patient and caregivers before the appointment with a clear idea of what to expect.
  • Encourage patients to post any articles they have found which they feel may pertain to them that they want to discuss.  This discourages bringing the articles with them to the office where you may not have time to review it properly. This action also validates the patient.
  • Make the information relevant to the prospective patient coming to your office and make it captivating.  Discover what your patient finds interesting.
  • Check out your analytics and run A/B split tests to see what kinds of content is more well received and interesting to your patients.  This style of content creation allows your practice to refine and improve materials to get them closer to the goal: Making marketing more personal.

It may seem like a lot duplicated effort to have the same materials going in multiple digital spaces, but when it comes to keeping up with the marketing best practices in 2016, consistency and personalization are going to be key.

Be consistent in all areas where your content is posted from the website to the waiting room.  This way, when a patient is ready to select your practice as their provider, or they are checking out your practice after a referral, all of the assets are in place to let them know they’re in good hands and they’re going to receive the best care possible.

Share your experiences in the comment box below.

Are You Hurling “Content Shock” at Your Fans and Viewers?

 

 

“Content Shock” was coined by  Mark Schaefer, a five-time best-selling author and Professor at Rutgers University two years ago. This phrase denotes the instant when viewers are over saturated with the available content and can not consume anymore of it.

This is even more true today than in the past. According to Quora, there are 2 million blog posts created daily.  THAT’S TWO MILLION BLOGS EACH DAY!!!!

Schaefer controversially wrote that “most content marketing plans are not sustainable strategies.” He points out that “between now and 2020, the amount of information on the web is going to increase by 500%.”

Even now, clients and patients are overwhelmed—and even annoyed—by all of the online content that’s blasted out.

So, how do you cut through the noise and get heard above all your competition?

Blog Strategy – 7 Key Steps

Avoid the Content Shock and get noticed by your prospective patients by:

  1. Making your site attractive

Show your content in a beautiful way by adding images, graphs and videos.  Articles with pictures are shared twice as much as those without them according to Buzzsumo. Viewers will pause at the images to view them- especially if they are detailed as in info graphics with detailed, readable text. Use Canva to produce attractive and useful imagery for the header. Key- never use GIFs.

2. Have a Plan

Create a map for your blogging strategy.  Pick out your valued keywords and write each day on one of them,  Consistently write with SEO but also only provide content that is in sync with your practice and the services that you provide. Consider having the staff contribute blog posts in areas that they are familiar.

3. Write a Captivating and Compelling Headline

According to Upworthy who obsessively testing titles 80% of readers will read the headline but only one in five will continue reading the rest.  Compelling titles can actually generate 500% more page views.

  4. Humanize the Titles

As Jon Morrow instructs-

  • Incite curiosity, but don’t fulfill it (the “curiosity gap” or the “you won’t believe what happened” headline).
  • Exaggeration and hyperbole (the “this is the most epic thing ever” headline).
  • Shock, incite, outrage (the HuffingtonPost school of headline writing).
  • Be unusual (like the headline of this article you’re now reading).
  • Be incredibly useful (e.g., by creating the definitive guide to SEO ranking factors)

For a crash course, check out Jon Morrow’s e-book, Headline Hacks.

5. Expand Readability

If you make your readers bleary-eyed, you will lose them. The eyes need a place to rest when they are scanning so be sure to have “white space” instead of big  content chunks.  In addition:

  • Shorten paragraphs to 2-3 sentences
  • Use bullet points to highlight key concepts or main ideas
  • Add images between large sections
  • Shorten sentences. Read them out loud and if you can’t read the sentence in one breath, it is too long.

  6. Social Media 

Add blog posts into your social media.  Comments from engaged readers will add to additional content down the road but also will add back links to your site.

     7. Promote

There’s no point in having blog posts if no one reads them or knows they are there.  Promote them through:

  • Press Releases
  • Facebook or Twitter ads
  • Guest Posts to promote your blogs to wider audiences
  • Article publishing (with bylines to your website)

HELP

No time to write your blogs consistently?  No worries. Outsource them!  Email Support@CompleteContentPackage for the help that you need.

5 Ways to Boost Your Health Marketing in 2017

There are always new strategies in creating effective and valued content as health marketing evolves. They help your practice grow by attracting prospective patients, increase website traffic, strengthen your brand and establishes you and your practice as the authority in your field (giving a leg up over your colleagues).

KIEV, UKRAINE - OKTOBER 03, 2015  Collection of inscriptions, symbols of popular social media  Youhoo, Google, Instagram, Flickr, Linkedin, Facebook, Flickr, YouTube, Twitter, Pinterest and others printed on paper. Selective focus

Here are 5 Easy Ways to boost your health marketing

  1. Laser in on what your patients want

It is much easier to retain your current patients than constantly having to attract new ones. (although this is important too!) Think of what your viewers want to read and what is relevant to them so that you can keep them interested without losing them to other sites.

Strategies involve:

  • Providing consistent and relevant content (that solves their problems)
  • Archiving posts so that the viewers have access to them at their convenience
  • Using multi channels for whatever sites your viewers tend to go
  • Engaging viewers with comments
  • Replying to questions and comments (so they know you are real and listening to them)
  • Offering access to Q&A sheets, tips or special content if they return
  • Incorporating email marketing

2. Mix in visual images and videos to your written content

Going forward, content will need images and videos to stand out from all the written material online.  It will not only attract viewers, but will also help with what you are trying to explain.  This works well for physicians as there is a wealth of material that lends itself to images (from surgical procedures, skin rashes, medical conditions and devices with countless more).

Strategies involve:

  • Videos that illustrate the gist of your content (upload to YouTube or Vimeo)
  • Graphs and statistics that prove your points
  • Infographics
  • Slideshows that highlight the main points of your content
  • Instagram (which is booming in popularity)
  • Uploading to Snapchat in social media

3. Limit the Scope of your content

Your content should be in sync with the services that you provide or reflect the specialty that you practice. Develop content that discusses medical conditions, medical breakthroughs or solutions in depth.

4. Incorporate Your Viewer Comments

By posting and responding to comments that your viewers have made, you are adding valued content as well as validating what they have to say.  This encourages engagement as others will follow the lead to add comments to you and your site. Give a call-to-action by not only asking for comments but also asking viewers to share your post with their friends and family.

5. Content Promotion

If nobody can find or read your content, you will have spent time without benefit.  Give a shout-out by promoting content through social media and press releases to get your information out there. Consider adding work to Reddit and paid content discovery networks (Taboola and Outbrain)

Have questions?

Have questions about how to use content and health marketing effectively?  No problems!  Contact me at 561-325-9664 and I would be happy to provide solutions for you!

How the Yellow Pages Tagline is Useful to You in Medical Marketing

The Yellow Pages got it right when they said “Reach out and touch someone”.  Who doesn’t associate that tagline with the Yellow Pages. What about “good to the last drop”.  Everyone knows that this is Maxwell House coffee. “Drop, drop, fizz, fizz is readily recognized for Alka Seltzer and this has not been used in marketing for over twenty years.
Most importantly, think of what it means and how it is important in your practice.
Do you have a tagline?  This is a great way for people to remember you and your practice.  What about a mission statement?
Have you filled out your profile on all the social media sites?  This is a great way to brand yourself and it cost nothing to publicize yourself this way.
When it comes to effective medical marketing these days, people want more than mere words.  They want a personalized, meaningful relationship.  They want information that is relevant t them and stated in a captivating and compelling way.  In other words, they want an exchange of ideas.
Content marketing is a great way to achieve this.
What is Content Marketing?

Content Marketing makes a personal connection.

Quality content is king in online strategy. This is because content provides visibility and builds a connection with your prospects. It conveys your story and lets people know who you are.

While messages may be easily forgotten, stories connect with us and live on. They connect you to your unique and valued position.

Content marketing:

  • Supplies solutions to people looking for answers to specific needs
  • Converts leads
  • Entices viewers to take action
  • Sets you apart from your competitors
  • Enhances your influence and reach to a greater audience
  • Strengthens links between you and your chosen keywords
  • Nurtures leads

Solving problems touches the heart of your target market.

Need to know how to implement content marketing for your practice?  Check out Content Copy Made Easy at

https://www.amazon.com/Content-Copy-Made-Easy-Increase-ebook/dp/B01AQU856Y/ref=sr_1_1?ie=UTF8&qid=1480698768&sr=8-1&keywords=Content+copy+made+easy

How to use Content Marketing to Grow your Practice

 

People don’t get news the way they used to.  The popularity of Trump and Obama tweets are proof of that.  Prospective patients  can subscribe to their favorite print newspaper, or magazine or trade journal which then lies on the coffee table unopened. But they still get their information, accurate or not.

Consumers  have transitioned to social media networks or digital media outlets to get their news, which has totally changed the environment for both media and business. Now, more than ever, it’s important for businesses to pay attention to PR and generating news about your practice. So, how do you maximize the article your favorite media outlets have just published about your practice or health facility?

The solution…reuse it for content marketing.

The Content Marketing Institute points out from their studies that 88% of Business-to-Business and 76% of Business-to-Consumer organizations are using content marketing as a linchpin of their online marketing strategy. For you, this translates to patients, prospective patients and professional relationships that you can leverage for referrals.

What is content marketing?

According to Content Marketing Institute:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.”

Quite simply, people want to be educated, engaged and entertained when it comes to getting their information.

How can you implement content marketing for your practice?

Content marketing strategies:

  • Create a news tab on your site and update this section as soon as an article is published.  Search engines pick up news items first. This will not only keep your website current but also get picked up by search engines  when someone is searching for information on the type of services your practice or health facility provides.
  • Create a blog and post on topics that are trending that you can make in sync with the services that you provide.
  • Make sure you tweet the article and add to the RSS feed.  If you don’t have a Twitter account, create one for your business.  All you have to do is click a button after your account is set up.
  • Share the content on LinkedIn. Again, if you don’t have an account, create one. It is simple to share with just a click.
  • Create a Facebook page for the practice and share content from your news feeds and blogs on it.
  • Choose a few articles to incorporate into an Ezine or e-newsletter. The newsletter can have a one paragraph summary of the article and then link it to original article. This gets viewers to click onto your site to read more about you and get to know your practice. Once it is produced, send out an email to existing and prospective patients.
  • Look for other social and digital media forums where you can share the article. There is a social network for everything, so find the network where your patients are gathering!

If you have implemented these steps in your strategy, the end results will be quite potent. Content marketing will help you with SEO (search engine optimization), increase your rankings within the various search engine sites to make you more prominent in searches that people do online, strengthen your brand and promote you as an authority online.

https://www.amazon.com/Content-Copy-Made-Easy-Increase-ebook/dp/B01AQU856Y/ref=sr_1_1?ie=UTF8&qid=1480698768&sr=8-1&keywords=Content+copy+made+easy

Are You Using This Key Tool in Health Marketing Your Practice?

 

 

Endorsements by people outside your practice are  given much more credence than any advertising that you do.  Patient testimonials are great resources for your medical practice.  When patients write a glowing report, they act as self-referrers and attract prospective patients.

3 Benefits to Patient Testimonials

  1. They give support to other viewers and prospective patients that you have the solutions to their problems through the services that you provide.  The viewers feels that they are not alone in the problems that they have and that you validate them, address them and take care of them.
  2. Testimonials provide authenticity and friendly feeling that you don’t get from advertisements or brochures.
  3. They can go viral by being shared by friends and family once it is posted on various social media sites.  And the best part of getting your name spread and strengthening your brand…No cost to your marketing budget.

How to Make the testimonials the most Effective

  1. Keep it Real: Don’t forget, you are trying to maintain authenticity.  When people write with misspellings or poor grammar, do not correct the testimonial as long as it can be understood. Get permission to use the real name, town and if possible a photo.  This shows the viewer that the person really does exist.
  2. Encourage Story Telling: people love hearing and reading buy zithromax suspension online stories.  It captivates them and allows people to spread the stories they like.
  3. Consider making the testimonial as a video:  You can create this right in the office with eager patients before they leave or after they have thanked you for your great care.
  4. Upload: upload your videos to your YouTube and Vimeo channels. Promote them across all your social media sites, like Facebook and twitter.  Have the patients who gave the testimonials promote it too to their friends and family.  (If they are happy with the way they look and sound, they will be most eager to promote the video and will not take any convincing on your part)

Many of these testimonials will not occur spontaneously.  Ask satisfied or “pet” patients to send a testimonial to your office.  You can have the staff at the front desk remind them and give them a little card with the email address where you would like the testimonial to be submitted.  Remember, all the representatives that will go out in the community and promote you come right out of your office.  Don’t forget to thank them!

For more tips on marketing your medical practice, sign up in the box at the top left of this screen.  See you at the next post!

Tips on Marketing your Medical Practice

If you are like me, there isn’t much money to budget for health marketing. Every dollar spent in medical  is precious and so, it is important to spend it on proven methods and efficiency rather than trying avenues that won’t work.

Copy

Whether you are just opening your medical practice or improving it to fit into today,  it always helps to look at what similar practices are doing to become successful. You don’t have to reinvent the wheel! Figure out what worked and pinpoint what they did wrong.  Learn from their mistakes and you will save yourself years of spending with trial and error. Discover your own way to emulate the right techniques.

The thing is, that while emulating the techniques, you must also identify what makes you different and stand apart from other practices in your community.

Perhaps it is that you stay open longer or that you communicate through social media.  Maybe there are techniques that you do which aren’t readily available.  Think of giving webinars or teleseminars for patients in the community to educate and engage not only your current patients but prospective patients as well.

Participate in community health fairs and consider giving lectures at the local libraries and schools.  These actions will get your name and image in front of your target market.

What else have you tried that has worked well for you?  Share your experiences and your thoughts in the comment box below.

 

The Value of Content Marketing in Growing Your Medical Practice

People do business with those that they “know, like and trust”.  It is the same for patients seeking care from physicians.  While you may not be able to know everyone in the community before that first encounter, prospective patients feel that they do know you, trust and like you.

How can that be?

Simple…through the internet.  You are active online, aren’t you?  Oops…did I hit a sensitive nerve for you?

Content marketing provides an avenue for people to connect with you, get acquainted and chat with you.

According to the Content Marketing Institute, an online resource for information on all things content marketing is defined the following way:

“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

Content marketing is a way to attract new patients to grow your practice and keep your current ones, not only wanting to return but also referring their friends and family to you as well by raving about you and your practice.

What Content Marketing Does For You

If getting new patients is not enough, it also enables you to:

  1. Listen-  find out what the needs and interests are of patients in the community.  Rather than simply promoting yourself, find out what patients are really interested in.  You can be that person for them. Learning about your target market gives you an advantage over your colleagues and competition in the field.
  2. Be a thought leader- Share ideas with your fans and provide solutions for them to problems they are struggling with. These thoughts you share, will be shared with others.  Going “viral”  is a dream come true for most people. It spotlights you and strengthens your brand.
  3. Drive traffic- engaging your viewers not only builds awareness and increases search engine rankings, it brings traffic to you and your website.  This is free as opposed to advertising and spending a lot in your budget.

Publishing information that is relevant to the public and interesting has the power to engage patients. It is crucial to keep in mind however, that the relevant and interesting content should be that which is in line with your services and skills.  Choose topics that you are an expert in.  This will influence their decision to select you as their physician and help encourage referrals from them as well.

Interested in learning more about this topic?  Sign up in the box at the top left corner of this screen so that you don’t miss tips as them come out.  See you at the next post!