How to Make Your Social Networking More…Social- 5 Tips

Doctors, dentists and healthcare providers are often guilty of being dry and matter-of-fact when providing information on social media platforms.  After all, they have messages that they feel are important to spread and want to maintain a professional air.

KIEV, UKRAINE - OKTOBER 03, 2015 Collection of inscriptions, symbols of popular social media Youhoo, Google, Instagram, Flickr, Linkedin, Facebook, Flickr, YouTube, Twitter, Pinterest and others printed on paper. Selective focus

 

 

Are you like this?  Well, stop it right here and now.  Social media is to be engaging, entertaining and social. (although not too personal; there is a thin line that you must straddle) Did you forget?  People do have a delete key!

 

Tips for Social Networking

Tip #1  Use a Headshot

Every social networking site has a place for your picture.  So does your email.  Show those pearly whites right next t your signature to infuse some more personality into your email.  Note– your photo should be one where you are looking straight out at the viewer, http://vhealthportal.com/product/ritalin/, where you are not part of a group shot or with your children and pets.

Tip #2 Start a Group your subscribers can join

While social networking may be a many-to-many communication tool which differentiates it from the conventional web and email experience, post in  way that makes each reader feel that you are talking to him/her.  Would your subscribers be even more engaged with your content if they could discuss it with one another on Facebook?  Would they then share it with their friends on the social networking sites they use?

Note– Having your subscribers communicate with one anther may get them mrs interested in your content without you having to do any more work.

Tip #3 Interact with Subscribers

People can always hit reply to anything you send them.  Take advantage of that fact.  Ask for feedback

 

 

Note– You can also use polls and surveys on social websites and include zithromax online with mastercard these results and subscriber feedback in your future messages.  TV and radio programs do this sort of thing to keep you tuned during commercials.

 

 

Tip #4 Be a Person, Not a Salesperson

You’re a real person and not a computer bot, right?  Well, don’t be afraid to write like it!  Remember to connect and relate with your subscribers and be approachable.

Note– It’ possible to overdo it with the personal information, but too often social marketers underachieve on this front.  On social networking sites, people are looking to connect and get to know people with whom they may develop a professional relationship.

 

Tip #5 Remember HIPAA

While you are being that “real” person, interacting with your readers, and answering questions, remember that you must post in a way that is not too specific for any individual person.  Information must be posted in a general way that would apply to many people so that any one person can not be identified.

Note– if a person has a question that needs to be answered on a personal basis, have that person make an appointment to see you personally in your office (this is the point of most interactions, after all!)

Bonus Tip- Profiles

Every social media site provides the opportunity for you to create your profile on the site.  This is a golden chance for you to describe what services you provide, what affiliations you have, your location, your educational background, etc.  Not only does this enable you to “toot your own horn” but enables people searching for your services, to find you online at that site.

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Effective Health Marketing Steps to Growing Your Medical Practice

Maybe you think that you’re so busy with patients now that marketing isn’t necessary.  But…you’d be surprised at how fast a practice could tank if a few referrals dry up or an insurance company that covers most of your patients, goes out of business themselves.

Growing your practice means investing in content marketing- investing time, attention, money.  You really can’t turn a blind eye to it any longer.

Content marketing

Content marketing is one of the most effective ways to strengthen your brand, get your message out and distinguish you from your competition.

I get that marketing is not your forte; medicine is your concern.  It’s not always easy to figure out where to begin, especially if this is new to you.

I would like to share with you an article from Forbes which puts out an easy to understand, actionable tip sheet.

Tip 1: Be a better writer; tell better stories

People won’t remember your advice, they certainly won’t remember your statistics but most people will remember your stories- the ones that elicit emotions, whether it is fear, happiness, sadness.

Tip 2: Answer the questions your prospects and customers ask

Let’s face it, people are only going to be receptive to information that is relevant to them.

Tip 3: Tell a consistent narrative campaign to keep your audience moving through the marketing funnel

Present the problem, the history of the problem and the solution you present as well as the success of your solution.  Then present the action steps that you want your readers to take.

Tip 4: Make an appointment with your audience

“Instead of inviting people to sign up for your email newsletter or blog posts, invite them to sign up for a specific piece of content delivered at a specific time”- Andrew Davis, author of Brandscaping: Unleashing the Power of Partnerships

Tip 5: Think about content promotion first

“Think of who would help amplify your content and why.  If you can’t answer this question first, don’t bother creating it.”

Tip 6: Invest in Participation Marketing

“Look beyond our own subject matter expertise to the wisdom of your community for content ideas, content co-creation and promotion.”  Go into forums and chat rooms dealing with conversations that are in sync with what you do, your specialty or niche.  What are their problems?  What is trending?  What are the questions that they want answers to?  You could be that guru that supplies it.

Tip 7: Build out your content funnel with EGC- Employee Generated Content

“Content is an ongoing activity, never a one-off campaign”.  Think of your staff.  What can they discuss?  They certainly can talk about the process that patients go through when coming to your office for a particular procedure or how to navigate through their health insurance.

Tip 8: Collect and create “content chunks”

“We are becoming more systematic with the way we collect and create ‘content chunks’.”  Your information can be repurposed in several ways from your published articles to your podcasts, videos, teleseminars, blogs.

“Not only do we have examples at our fingertips for our Facebook content example of week, but becaue of the way we are collecting the data, we can now look at examples by segment (e.g. by tactic type, industry, etc.) The information is all ready for any future formats or projects as well.”- Michele Linn, Vice Prsident, Content Marketing Institute

Tip 9: Learn the skill of writing headlines

85% of readers will make a decision as to whether to read your information based solely by your headline.  This is the sensational or relevant points that scream out at you by newspapers, magazines, media news and ropes you in.  Having a boring headline will surely get your article deleted as quickly as the finger can hit the key.

So, are you weak in the knees at the prospect of attempting these steps?  No worries.  Let’s discuss your needs.  Get a free consultation.  Give me a call – 561-325-9664.  Speak to you soon!