Ways to Get More Views and Shares with Your Health Marketing

Presumably, you are not writing your health blog posts for yourself.  Rather, you want to spread your message to others- to help, inform and engage your readers.  Having your blog post go viral (spread to many others in social sharing online), buy fosamax europe, is a dream and objective to all those who blog.  Here is how to increase your chances to spread like wildfire.

Blog Strategy

Insert Captivating Images in Your Blog Posts

You’ve heard the expression ” a picture is worth a thousand words”.  Well, photos are worth thousands of likes when it comes to social media.  According to research published by eMarketer, photos amounted to three-quarters of posted content on Facebook pages globally. Photos attract an amazing 87% interaction rate and more retweets on Twitter as well.  No other content type receives more than 4% interaction rate.

A study released by the Twitter Media Blog,  when analyzing content from more than 2 million tweets sent over a month’s time, showed that adding a photo to your tweet boosts your retweets by 35%.

Buzzsumo’s study revealed that  articles with images once every 75-100 words got double the social shares than articles with fewer images.

So, consider adding images to your posts after every few paragraphs.

Arouse Positive Emotions

Have you noticed that the videos that go viral are the ones where puppies and babies do cute things?  That’s no coincidence.  Scientists are discovering that positive emotions have a powerful effect on our brains, inducing a feeling of feeling better, even euphoria.  We act and feel our best when exposed to positivity.  In this state, your attention, memory and awareness is increased and you are more receptive to learning new skills.

There is an old question “What is the difference between an optimist and a pessimist?”  The answer is “they are both right 50% of the time but the optimist feels a whole lot better!”

When people are positive, they are happier and healthier.  They also want to share this feeling and what made them happy with friends and family.  Thus, you should link your content to positive emotions, i.e. joy, love, gratitude, hope.  Try inserting a story within your content that arouses at least one positive emotion.

In the Buzzsumo study:

they found that evoking positive emotions lead to more social shares.

    1. As you can see from the above image, the most popular emotions are:
      • Awe (25%)
      • Laughter (17%)
      • And amusement (15%)

       

      Types of written online content 

      These include:

      • List posts
      • Why posts
      • What posts
      • How-to posts
      • Guides

      Bear in mind that  list posts are the most popular ones online.  They are easy to scan and easy to read.  Think of how you can create this in health content:

*5 ways to overcome depression

*10 questions to ask your surgeon

*5 things to know about health insurance

    •  There are countless ways that you can make lists that refer to services you offer or conditions that you treat.Take a look at BuzzFeed, one of the biggest viral sites online.  They receive over 200 million monthly unique visits.Most of their content consists of  list posts.Econsultancy shared that half of their most popular 25 posts were lists.
    • Insert a Mini InfographicMini infographics are those short informative, and interesting images that stress your point visually and ramps up your content. Think of a quote or a story that illustrates your point.  People love to share uplifting quotes.
    •  According to the study from Buzzsumo  people love sharing info graphics even more than list posts. Try inserting them into your blog posts for more views and social shares.Add Social Sharing Buttons 

      Having social share buttons makes it easy for readers to share your content with friends on social media without trying to figure out how to do so. If they have to go to different sites to share, the chances are that you have lost the opportunity to go viral or have your content shared with others.

      Take a look at BuzzFeed. It shows you social sharing buttons before you start reading their contents and again after reading the content which increases the chance for social shares.

      Help

    • Need help with your health marketing content?  Get a free consultation at Support@CompleteContentPackage.com

5 Strategies for Medical Blog Success

  1. Comments   Encourage readers to leave comments.  Invite conversations and reactions to your posts.

2. Topics

Decide on what topics you want to blog about and develop a schedule or calendar with topics plotted out.  It will get you in the habit of providing content regularly and your readers in the habit of expecting something from you.

Bare in mind that it does not have to come from you directly.  Have a staff meeting and find out the interests that they have.  Assign a topic or day of the week that each of your staff generic zithromax 500mg members can contribute to your blogs.  Not every post needs to come from you.  However, it would be in your best interest to view them before posting.  Not everyone may be able to write as well or in the fashion that you would like to portray your medical practice.

3. Styles

There are many different types and styles of blogs including written word blogging to video blogging to photo blogging.  Include multimedia in your posts like videos and images.  These can get the audience’s attention which is important in today’s society of short attention spans.  Medical practices lend themselves well to videos and images as you can show techniques of procedures that you perform, services that you provide and images of medical devices and staff members themselves.

4. Less is more

Make every word count.  Give the maximum amount of information with the least amount of words.  However you say it, the bottom line is- time is infinite and people are infinitely busy.  Blast your knowledge into the reader at the speed of sound.

5. Value

Needless to say, one of the most important aspects of a blog is to make it interesting and create valuable content.  Find out what makes your content valuable to your readers and target market and then give it to them!

Make your blog posts do double duty.  Once you have posted, you can populate your blogs to your social media sites.  This will give you more visibility and more readership may spell more prospective patients and practice growth.  In addition, the increased visibility increases your positioning as one of authority and the more people see of you, the more likely they will be to contact you for advice.

Use information from your blog to publish articles.  Bylines with the articles gives more visibility not only to your patients but also to search engines which then increase your rankings.

Consider publishing a book from the compilation of your posts.

Need help?  No problem!  Contact Barbara Hales, M.D. for a free consultation and we can discuss your needs.  Call 561-325-9664.

 

7 Tips for Medical Blogging- Make your Blog Stand Out

Make your opinion known

Patients like blogs- that’s why the read them!  They like blogs because people and not corporations write them.

Patients want to know what you think and the information as a physician that you can provide.

Maybe it sounds a bit out-there, but in this virtual age, where most communication between people happens online or via text messages and not iin person, one of the best ways you can get your message out viraly besides writing and distributing an ezine, is through blogging.Blogging provides people all over the world an opportunity to belong- to gain validation for their way of thinking…of not feeling so alone.  It’s a way to communicate your opinion in a safe environment- no one’s going to hit you if they don’t agree with what you say.  So, go ahead, say what you’ve got to say, exactly the way you want to say it.

Link Up

Support your posts with links to other web pages that relate to your post.  This will give additional viewers a chance to read them.

500

Shoot for 400-500 words as your target length.  Google and other search engines may not recognize your post if they are consistently too short.  However, you can mix it up for personalization and have 250 word posts on occasion.  Even some short humorous stories or quotes can make the occasional appearance to maintain your reader’s interest.

Make Headlines Snappy

Not only does this give you “ranking points” by search engines when you have your keywords within the headline, but it needs to grab the attention of your reader.

Studies show that 85% of your readers will never get beyond your title if it is boring.  Instead, it will make it into the trash bin.  With so much entered on the web each day and a severe shortage of time to view it, everyone has gotten really adept at using the delete key!

Include Bullet Point Lists

We all love lists.  Patients are no exception.  Lists structure the information in an easy format that allows us to scan the information and use what we need- no more, no less.

Consistency

Patients like to know what to expect.  Once you have settled on a style for your audience, stick to it.  Also be consistent on the days that your posts come out.  Patients will come to the site looking for them and if they are not there, will be less likely to look for them again.

Edit, edit, edit

Before hitting the submit button, reread your post and cut out the stuff you don’t need.  Add in things that will help patients understand the information better.  Then go ahead and fix all of those obvious grammar and spelling errors.

Then edit again.  Proofread, proofread, and proofread.  Read it out loud just to make sure.  Then and ONLY then, hit submit.

Remember, you are the professional and you want to read like you are one as well!

No time for blog posting?  Need help with your blogs?  No problem.  Contact Barbara Hales, M.D. for help at 561-325-9664.

Blogs for Your Health Business…Are You Blogging Effectively?

How to Write an Effective Health Business Blog

A well-written health business blog communicates your message, strengthens your business image and increases your (SEO) search engine optimization.

Targeted keywords take viewers to the right spot

People surfing on the net for keywords will find sites.  Don’t you want them to be yours?

Users are most apt to do business with those companies found within the first few listings on the first page of their search.  The thing to remember is that while there are billions of websites and business blogs, there are not billions within your niche, your type of business and your type of market.

Search engines are seeking sites that provide answers to the problems being sought by people they are serving.  SEO allows them to perform this function.

Have your company website associated with the keywords that describe your business.  Each page thereafter, like contact page, product-landing pages and about the company should all be linked to each other.  Then any searches will take the viewer directly to that page.

You want to make it easy for someone to find your products or phone number.  Remember, people want easy.  If they have to work for it with an extra click, they may very well give up.

Make sure that everything in the search engines related to your keywords, is content that you own and control. Of course the company website should come first, and deeper internal pages can also rank really well if you’ve taken the time to promote them and build links, but you also want all your social profiles, local profiles, company blog, press releases, guest articles, interviews, videos and more to also rank well in the SERPs.

Linking keywords

Linking keywords that represent your product or service into your blog enhances your rankings in Google and Yahoo searches. ? ?Timing your written blog to a new service or product launch, allows your target market to become acquainted with it. The blog creates a desire in a less purchase azithromycin uk forceful, friendlier way while maintaining the tone of the company.

The specialized terms and language specific to your industry need to be utilized. ? ?An Unintelligible or poorly written blog will not only go unread, it will convey a mismanaged company or a poor service.

The blog is there not only to inform but also to enhance your company image, not tear it down. ? ?Business blogs should be short and to the point. Business people are busy. With downsizing in today’s economy, each person may be doing the work of many. They only have a limited amount of time to scan your blog. If you need it to be more detailed, save it for an article or a white paper.

Besides your great headlines, subheads are important in your business blogs. This allows people to scan your blog and still get a sense of your content.

Health Business Blogs Make Sense- They Help Create a Need

Health Business Blogs must still answer the question “what’s in it for me”?

Writing the blog in an informative, educational way, using the right jargon for the business using the blog, not only helps create the need but also positions you as an authority above your competitors.

Pose a question to your readers.  Engage them in the thought process and encourage participation.

Answer Who, What, Why, when and Where

Just like a press release, or article, business blogs need to give concise and judicious use of information. Business people want answers and quickly. ?Before you end your business blog, ask for a call to action. If you don’t, you won’t get one!

Whether you are in your own medical practice, health facility, hospital or other health business, blogging helps bring in prospective patients and clients as well as keeping your current ones educated and coming back for more.  Are you blogging effectively?

More more helpful tip;s, sign up in the box at the top left corner of this page.  See you at the next post!