Ways to Get More Views and Shares with Your Health Marketing

Presumably, you are not writing your health blog posts for yourself.  Rather, you want to spread your message to others- to help, inform and engage your readers.  Having your blog post go viral (spread to many others in social sharing online), buy fosamax europe, is a dream and objective to all those who blog.  Here is how to increase your chances to spread like wildfire.

Blog Strategy

Insert Captivating Images in Your Blog Posts

You’ve heard the expression ” a picture is worth a thousand words”.  Well, photos are worth thousands of likes when it comes to social media.  According to research published by eMarketer, photos amounted to three-quarters of posted content on Facebook pages globally. Photos attract an amazing 87% interaction rate and more retweets on Twitter as well.  No other content type receives more than 4% interaction rate.

A study released by the Twitter Media Blog,  when analyzing content from more than 2 million tweets sent over a month’s time, showed that adding a photo to your tweet boosts your retweets by 35%.

Buzzsumo’s study revealed that  articles with images once every 75-100 words got double the social shares than articles with fewer images.

So, consider adding images to your posts after every few paragraphs.

Arouse Positive Emotions

Have you noticed that the videos that go viral are the ones where puppies and babies do cute things?  That’s no coincidence.  Scientists are discovering that positive emotions have a powerful effect on our brains, inducing a feeling of feeling better, even euphoria.  We act and feel our best when exposed to positivity.  In this state, your attention, memory and awareness is increased and you are more receptive to learning new skills.

There is an old question “What is the difference between an optimist and a pessimist?”  The answer is “they are both right 50% of the time but the optimist feels a whole lot better!”

When people are positive, they are happier and healthier.  They also want to share this feeling and what made them happy with friends and family.  Thus, you should link your content to positive emotions, i.e. joy, love, gratitude, hope.  Try inserting a story within your content that arouses at least one positive emotion.

In the Buzzsumo study:

they found that evoking positive emotions lead to more social shares.

    1. As you can see from the above image, the most popular emotions are:
      • Awe (25%)
      • Laughter (17%)
      • And amusement (15%)

       

      Types of written online content 

      These include:

      • List posts
      • Why posts
      • What posts
      • How-to posts
      • Guides

      Bear in mind that  list posts are the most popular ones online.  They are easy to scan and easy to read.  Think of how you can create this in health content:

*5 ways to overcome depression

*10 questions to ask your surgeon

*5 things to know about health insurance

    •  There are countless ways that you can make lists that refer to services you offer or conditions that you treat.Take a look at BuzzFeed, one of the biggest viral sites online.  They receive over 200 million monthly unique visits.Most of their content consists of  list posts.Econsultancy shared that half of their most popular 25 posts were lists.
    • Insert a Mini InfographicMini infographics are those short informative, and interesting images that stress your point visually and ramps up your content. Think of a quote or a story that illustrates your point.  People love to share uplifting quotes.
    •  According to the study from Buzzsumo  people love sharing info graphics even more than list posts. Try inserting them into your blog posts for more views and social shares.Add Social Sharing Buttons 

      Having social share buttons makes it easy for readers to share your content with friends on social media without trying to figure out how to do so. If they have to go to different sites to share, the chances are that you have lost the opportunity to go viral or have your content shared with others.

      Take a look at BuzzFeed. It shows you social sharing buttons before you start reading their contents and again after reading the content which increases the chance for social shares.

      Help

    • Need help with your health marketing content?  Get a free consultation at Support@CompleteContentPackage.com

7 Tips for Medical Blogging- Make your Blog Stand Out

Make your opinion known

Patients like blogs- that’s why the read them!  They like blogs because people and not corporations write them.

Patients want to know what you think and the information as a physician that you can provide.

Maybe it sounds a bit out-there, but in this virtual age, where most communication between people happens online or via text messages and not iin person, one of the best ways you can get your message out viraly besides writing and distributing an ezine, is through blogging.Blogging provides people all over the world an opportunity to belong- to gain validation for their way of thinking…of not feeling so alone.  It’s a way to communicate your opinion in a safe environment- no one’s going to hit you if they don’t agree with what you say.  So, go ahead, say what you’ve got to say, exactly the way you want to say it.

Link Up

Support your posts with links to other web pages that relate to your post.  This will give additional viewers a chance to read them.

500

Shoot for 400-500 words as your target length.  Google and other search engines may not recognize your post if they are consistently too short.  However, you can mix it up for personalization and have 250 word posts on occasion.  Even some short humorous stories or quotes can make the occasional appearance to maintain your reader’s interest.

Make Headlines Snappy

Not only does this give you “ranking points” by search engines when you have your keywords within the headline, but it needs to grab the attention of your reader.

Studies show that 85% of your readers will never get beyond your title if it is boring.  Instead, it will make it into the trash bin.  With so much entered on the web each day and a severe shortage of time to view it, everyone has gotten really adept at using the delete key!

Include Bullet Point Lists

We all love lists.  Patients are no exception.  Lists structure the information in an easy format that allows us to scan the information and use what we need- no more, no less.

Consistency

Patients like to know what to expect.  Once you have settled on a style for your audience, stick to it.  Also be consistent on the days that your posts come out.  Patients will come to the site looking for them and if they are not there, will be less likely to look for them again.

Edit, edit, edit

Before hitting the submit button, reread your post and cut out the stuff you don’t need.  Add in things that will help patients understand the information better.  Then go ahead and fix all of those obvious grammar and spelling errors.

Then edit again.  Proofread, proofread, and proofread.  Read it out loud just to make sure.  Then and ONLY then, hit submit.

Remember, you are the professional and you want to read like you are one as well!

No time for blog posting?  Need help with your blogs?  No problem.  Contact Barbara Hales, M.D. for help at 561-325-9664.

Is Your Health Blog Healthy?

Blogging is a great way to keep your clients and patients informed while serving as a valuable piece of your content marketing and site optimization.

While it is easy to publish a blog, don’t hit that blue “publish” button until you have taken certain things into consideration. Keep in mind that the blog reflects your business and health practice.

Ponder this

Ask yourself the following 4 questions about your latest blog creation:

1) Is the subject material in tune with my specific viewers?
2) Is the information in keeping with my practice or specialty?
3) Is it written at a level that readers can understand? (rate the post with the Flesch Kincaid scoring)
4) Are there any spelling or grammatical errors?

If there is no one else editing your copy, a good way to see if there are spelling mistakes is to read it backwards. The offending words often pop up.

Remember to discuss topics surrounding the keywords that you have chosen to represent you and your online site. While you can’t stuff your articles with keywords, you certainly can add them judiciously to your copy when it makes sense to do so. This will get the attention of your prospective clients, viewers and the search engines as well!

For more helpful strategies, sign up for the blog in the box at the top left corner of this page. See you at the next post!

Business Blogging

The tips come courtesy of Rachel McAlpine, Director of Contented, a company focusing on better business writing on the Web and intranet.

I think they’re very useful, but feel free to add your own!

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TIPS FOR BUSINESS BLOGGERS
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
We have been developing some new courses, among them one
on strategic blogging. We’d like to share a few tips.

1. Don’t start unless you were born to blog or need to blog. Very few people can keep up the pace month after month, year after year, having something original to say, something worth saying. (However, a competent and persistent blogger can have fun and influence people.)

2. Think first about strategy: what do you hope to achieve with this blog? Focus sharply. Explain your angle or topic in your tagline or description.

3. Follow your organization’s guidelines — or create them!

4. Focus every blog post on a single topic: it’s not a newsletter.
5. Be useful, be fearless or both. Simply being useful is a worthwhile goal.

6. Ask your blogging buddy to check each post, and stop you from being too personal, leaking company secrets or breaking the law.

7. Use  plain English and a conversational style.

8. Link to others and give them credit for ideas.

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I can vouch for the fact that it does take commitment and time.  However, the knowledge that you gain by having blogs and forming relationships with prospective clients is priceless.