The summer is typically the time when your clients, patients and families are off on vacations, or taking time away from work to visit the seashore.
This does not mean that you have to table your promotions and news until the Autumn when you could be forgotten. Keep your branding in the minds of both clients or patients and news media (reporters, journalists) so that your marketing does not have to start from scratch in September. There are some great ways that you can “spread Your word” over the warm months ahead.
Four ways to promote yourself this Summer:
- Now is a great time to enter the foray of mobile marketing- send out little news tidbits or email campaigns in a mobile-friendly manner (compatible with iPads, smartphones, Kindles and hand-held devices) Hyperlink these short comments to your websites or landing pages to allow those interested, to view the information in more depth
- Pitch your local reporters and journalists with interesting stories. Develop long-lasting relationships with the local media. This may be a slow time for them but they still need to come up with features. You may be just what they are looking for- a win-win situation for both of you. Then when things heat up in the Fall, they will remember you and you’ve got their ears.
- Invite your clients to take a photograph of themselves with your product, service or tee shirt (with your logo visible) in their vacation spot and award the most creative image with a prize. Have them post this image on various social networking channels like Facebook, twitter, instagram, youtube.
- Create a hashtag and have your clients tweet about how your services or products have helped them this summer or have thought of a creative way to use your products/services
Posting interesting stories on your Facebook page works well to get people visits and likes.
Sign up at the opt-in box in the top left corner to get more ideas. Don’t miss out!
- May 14th