Ezines or newsletters are not only a great way to educate patients on new ways to promote health, they are also a great way to promote yourself. Ezines/Newsletter Marketing as a Cost Effective and Powerful Tool Electronic Newsletters (ezines) can be widely distributed instantly, focusing on specific groups of people on your list. Benefits of ezines: [...]
The summer is typically the time when your clients, patients and families are off on vacations, or taking time away from work to visit the seashore. This does not mean that you have to table your promotions and news until the Autumn when you could be forgotten. Keep your branding in the minds of both [...]
Happy Mother’s Day to my children, for without them, I would never have known the expansive love of being a human as well as a mother. They have truly taught me what love is and for this I am grateful. I have bittersweet tears for my Mother whom I loved and feel so much gratitude [...]
New subscribers and new clients or patients need special attention when first developing a relationship. They don’t know you yet but they have raised their hands to show interest. It’s time for you to show interest back! A good way to do this is with a series of follow-up emails sent out automatically. These are [...]
You have heard time and again that the money is in “the list”- your email list of clients and leads for prospective clients or patients. The list is what you will use for email campaigns, or promotions, information or promotion of goods and services. The thing is, how do you get people to give you [...]
Believe it or not, there are a lot of people in the public who are confused over who is considered a medical doctor. Two surveys done for the AMA prove this point. Telephone surveys were done by Global Strategy group in 2008 and Baselice & Associates in 2010 polling 850 adults throughout the country. [...]
Perhaps you are guilty of saying or making the following mistakes: “I don’t need to market my practice. Doctors are becoming scarce and patients will be happy that I accept them” “With reimbursements declining, I don’t have the money to budget for marketing. This is not a priority” “I participate in the insurance plans- they’ll [...]
Information collected and compiled by Frost and Sullivan and QuantiaMD in 2011 showed between “87 percent to 90 percent of physicians used at least one social media site for personal reasons, with a further 67 percent to 75 percent opting for more professional postings.” This has dramatically increased since then with the most commonly used [...]
Today is my husband’s birthday. I wanted to give him a special treat (as many of you try to do yourself for those you love) I also wanted it to be a surprise. Where better than Washington D.C. for a surprise trip? As one reflects on our humble beginnings at birthdays and how far we’ve [...]
According to Gartner, Inc (website at www.gartner.com/predicts. see Gartner highlights key predictions for IT organizations and Users in 2010 and beyond) certain trends will continue to alter the nature of business which includes the business of healthcare. The purpose of Garter’s predictions is meant to “compel readers to action and to position themselves to take advantage [...]
