Thankful for You as the New Year approaches

 

 

Let us be thankful for the freedoms we share, the opportunities we enjoy, and the promise of a joyful future…for us and for the generations of tomorrow.

I am grateful for knowing you, sharing our joys and our sorrows, and the friendship we have. Watching this year comes to a close, we reflect on our life, our achievements, and how we can make this world a better place as time moves forward. Let us make better life style choices, learn more each day, ethically and successfully achieve more in work, love more, stay ever hopeful and strive for peace.

Happy and Healthy New Year to you and your family!

 

Great Channel for Health Marketing- Email Campaigns

Email Campaigns

Social media darling BuzzFeed added over 1 million email subscribers in the past 12 months. How? Analytics found that the fastest and most critical technique to growing an audience (ergo, your practice) is with email campaigns.  As social media moves in the direction of revenue growth, brands are losing the ability to communicate directly with followers. By initiating an email campaign, vhealthportal.com/product-category/add-adhd/, brands get that control back.

For example, The Washington Post now has over 75 e-newsletters, while The New York Times has 12 people dedicated to newsletters.  The CMI/MarketingProfs B2B study found that email was rated as the No. 1 success metric for measuring content marketing.

 

b2b-content-marketing-2017-benchmarks-budgets-trends-north-america

Takeaway: In 2017, we’ll see two things. First, more brands will launch targeted and relevant e-newsletters, which will become the key method to grow their audiences. Second, more brands will take a hard look at the e-newsletters they have and move them from “email as marketing collateral” to “truly amazing and relevant customer experiences.”

Best Practices of Email Marketing

  1. Call to Action

Sending out emails with information is a good start but you want them to have a call-to-action.  A great way to do this without seeming sales, is to have the emails link to your landing pages. Each email ideally would link to a personalized landing page which strengthens your website and further fulfills con their needs through additional content.  You may capture their email address, permission for sending Ezines or get them to make an office appointment for further investigation of their problems.

2. Triggers

Messages can be automatically sent out based on triggers from patient responses. For instance: if a prospective patient visits your website twice in five days and then you don’t see them for a week, an automated email could be sent telling them how much you miss them, and inviting them to come back, perhaps with an incentive like a tip sheet of FAQs (frequently asked questions from your practice)

There is a huge variety of possible trigger points that you can use to send your prospect emails. The purpose of these messages is to build a rapport with your prospective patients and start encouraging them to make a genuine connection with you and your practice.

3. Humanization

In order for your email to stand out above the hundreds of emails that people receive on a daily basis, you need to humanize the email. Besides using their first name, you need to send personalized messages to your viewers and also to make yourself human and approachable while doing it.  The proof in succeeding will be a higher click-through rate.  If there is no response, it’s time to modify how you write the Email.

So, as 2017 approaches, more brands will develop and launch Ezines or e-newsletters specific to their services as the lynchpin to growing readership (and attracting prospective patients).

The next Step

Have you considered e-newsletters yet?  Perhaps it seems like to much work!  No worries!  Outsource it.  Contact 561-325-9664. We can discuss your needs and get your started!

 

How Do this Season’s holidays differ this year?

 

 

 

                                                                      Season’s Greetings

     

 

 

This year, Christmas, Chanukah and Kwanzaa all come together for many of us to celebrate at the same time!

Can you ever remember this happening before?  

It’s actually not that common…rare in fact. Because Chanukah (or Hanukkah, or Hanukah) is a Jewish holiday that follows a lunisolar calendar, the first night has occurred only four times in the last 100 years!  They are 1918, 1921, 1959 and 2005.  The next time this takes place is eleven years from now.

This is to say that everyone will be merry, striving for peace with goodwill toward fellowman (or woman) as well as happily getting together with family and friends at the same time.  Each of us will be able to celebrate and reflect on what the holidays mean to us. Hopefully we will be charitable financially and with our hearts.

It is a magical time when anything can happen!   This truly is the season to be jolly!

 

  Have a happy and healthy Holiday, to one and all

Does Content Marketing Work in Medicine? (What Content Do Your Patients Want?)

What is Content Marketing Actually?

Patients are being blasted these days by online medical information. They try to self-diagnose their symptoms by referring to WebMD, Mayo Clinic and similar sites.
Wouldn’t you like to be the one your patients turn to online to get their health information? When you supply relevant fresh content on your website, blog posts, YouTube, and social media channels, you are perceived as being an authority in your field.  Of course patients want to get treated by the doctor who is an authority and is very knowledgeable in the medical field.

 

Content Marketing Institute explains:

“content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior.”

Providing fresh content consistently updates your website and improves your Google, Yahoo and Bing rankings. The better your search engine rankings, the more likely patients are to find you in an online search. After all, patients are likely only to read you on page one or maybe page 2.  Let’s face it, if you are only on page 15, you might as well not exist online.  Consider producing a page for every condition you treat and every service you offer.

Practice Growth

The more that people find you online and read your content, the more apt they will be to visit your practice. These new patients translate into practice growth but in addition to these prospective patients coming, they become a referral source for you as they recommend your practice to friends and family.

With 80% of Americans searching online for medical information and one out of every five seeking a specific doctor, it’s more crucial than ever for content marketing.

Additional benefits of content marketing:

  • Provides  valuable, helpful information
  • Encourages patients to seek you out for medical information instead of websites.
  • Establishes you as an expert in your field.
  • Increases your Google rankings which means more people are exposed to your practice.
How to Start

It’s not easy to be consistent with content marketing when there are so many other obligations and duties one has each day.  In order to accomplish regular content publishing, create a content calendar which designates the day for the content (rich in keywords for optimization) and whether it will be the physician or staff creating it. The calendar can include social media posts, blog posts, Ezines, email campaigns and other types of content that your patients feel is relevant. Don’t forget to add holidays to the calendar so that you can personalize it with seasonal or holiday wishes.

Google Keyword Planner is a great tool to help you come up with topics that are in sync with your services and that your patients are interested in. Another way to derive content is to think of all the questions patients have asked in your office.  You can write an article or post that answers each one of them since many of your patients would be interested in the same topics or struggling with the same problems. Then when patients ask the same questions, you can refer them to your articles for additional in-depth information.

Scheduling

There is no right answer for how many times that you put out your content.  The answer is how often you can be consistent with it.  If you always put out information on Tuesday, make sure that there is something there when Tuesday rolls around so that you don’t disappoint the readers that come to your site on that day specifically to see the fresh content.  If it’s not there, they will just go elsewhere.

Start out with once each week and increase if the time allows and you become more proficient.

 

Recap

Thirty-five percent of service-related searches online are for health.  If you’re not there,  you can bet that your competing colleagues are. Implementing a content marketing strategy will mean the difference between attracting prospective patients and growing your practice versus losing patients and eventually your practice as it dwindles down and no longer becomes financially viable.

Need help with your content marketing?  Outsource it. The return on investment is worth it! Call 561-325-9664 and we can get you started.

 

Are You Hurling “Content Shock” at Your Fans and Viewers?

 

 

“Content Shock” was coined by  Mark Schaefer, a five-time best-selling author and Professor at Rutgers University two years ago. This phrase denotes the instant when viewers are over saturated with the available content and can not consume anymore of it.

This is even more true today than in the past. According to Quora, there are 2 million blog posts created daily.  THAT’S TWO MILLION BLOGS EACH DAY!!!!

Schaefer controversially wrote that “most content marketing plans are not sustainable strategies.” He points out that “between now and 2020, the amount of information on the web is going to increase by 500%.”

Even now, clients and patients are overwhelmed—and even annoyed—by all of the online content that’s blasted out.

So, how do you cut through the noise and get heard above all your competition?

Blog Strategy – 7 Key Steps

Avoid the Content Shock and get noticed by your prospective patients by:

  1. Making your site attractive

Show your content in a beautiful way by adding images, graphs and videos.  Articles with pictures are shared twice as much as those without them according to Buzzsumo. Viewers will pause at the images to view them- especially if they are detailed as in info graphics with detailed, readable text. Use Canva to produce attractive and useful imagery for the header. Key- never use GIFs.

2. Have a Plan

Create a map for your blogging strategy.  Pick out your valued keywords and write each day on one of them,  Consistently write with SEO but also only provide content that is in sync with your practice and the services that you provide. Consider having the staff contribute blog posts in areas that they are familiar.

3. Write a Captivating and Compelling Headline

According to Upworthy who obsessively testing titles 80% of readers will read the headline but only one in five will continue reading the rest.  Compelling titles can actually generate 500% more page views.

  4. Humanize the Titles

As Jon Morrow instructs-

  • Incite curiosity, but don’t fulfill it (the “curiosity gap” or the “you won’t believe what happened” headline).
  • Exaggeration and hyperbole (the “this is the most epic thing ever” headline).
  • Shock, incite, outrage (the HuffingtonPost school of headline writing).
  • Be unusual (like the headline of this article you’re now reading).
  • Be incredibly useful (e.g., by creating the definitive guide to SEO ranking factors)

For a crash course, check out Jon Morrow’s e-book, Headline Hacks.

5. Expand Readability

If you make your readers bleary-eyed, you will lose them. The eyes need a place to rest when they are scanning so be sure to have “white space” instead of big  content chunks.  In addition:

  • Shorten paragraphs to 2-3 sentences
  • Use bullet points to highlight key concepts or main ideas
  • Add images between large sections
  • Shorten sentences. Read them out loud and if you can’t read the sentence in one breath, it is too long.

  6. Social Media 

Add blog posts into your social media.  Comments from engaged readers will add to additional content down the road but also will add back links to your site.

     7. Promote

There’s no point in having blog posts if no one reads them or knows they are there.  Promote them through:

  • Press Releases
  • Facebook or Twitter ads
  • Guest Posts to promote your blogs to wider audiences
  • Article publishing (with bylines to your website)

HELP

No time to write your blogs consistently?  No worries. Outsource them!  Email Support@CompleteContentPackage for the help that you need.

5 Ways to Boost Your Health Marketing in 2017

There are always new strategies in creating effective and valued content as health marketing evolves. They help your practice grow by attracting prospective patients, increase website traffic, strengthen your brand and establishes you and your practice as the authority in your field (giving a leg up over your colleagues).

KIEV, UKRAINE - OKTOBER 03, 2015  Collection of inscriptions, symbols of popular social media  Youhoo, Google, Instagram, Flickr, Linkedin, Facebook, Flickr, YouTube, Twitter, Pinterest and others printed on paper. Selective focus

Here are 5 Easy Ways to boost your health marketing

  1. Laser in on what your patients want

It is much easier to retain your current patients than constantly having to attract new ones. (although this is important too!) Think of what your viewers want to read and what is relevant to them so that you can keep them interested without losing them to other sites.

Strategies involve:

  • Providing consistent and relevant content (that solves their problems)
  • Archiving posts so that the viewers have access to them at their convenience
  • Using multi channels for whatever sites your viewers tend to go
  • Engaging viewers with comments
  • Replying to questions and comments (so they know you are real and listening to them)
  • Offering access to Q&A sheets, tips or special content if they return
  • Incorporating email marketing

2. Mix in visual images and videos to your written content

Going forward, content will need images and videos to stand out from all the written material online.  It will not only attract viewers, but will also help with what you are trying to explain.  This works well for physicians as there is a wealth of material that lends itself to images (from surgical procedures, skin rashes, medical conditions and devices with countless more).

Strategies involve:

  • Videos that illustrate the gist of your content (upload to YouTube or Vimeo)
  • Graphs and statistics that prove your points
  • Infographics
  • Slideshows that highlight the main points of your content
  • Instagram (which is booming in popularity)
  • Uploading to Snapchat in social media

3. Limit the Scope of your content

Your content should be in sync with the services that you provide or reflect the specialty that you practice. Develop content that discusses medical conditions, medical breakthroughs or solutions in depth.

4. Incorporate Your Viewer Comments

By posting and responding to comments that your viewers have made, you are adding valued content as well as validating what they have to say.  This encourages engagement as others will follow the lead to add comments to you and your site. Give a call-to-action by not only asking for comments but also asking viewers to share your post with their friends and family.

5. Content Promotion

If nobody can find or read your content, you will have spent time without benefit.  Give a shout-out by promoting content through social media and press releases to get your information out there. Consider adding work to Reddit and paid content discovery networks (Taboola and Outbrain)

Have questions?

Have questions about how to use content and health marketing effectively?  No problems!  Contact me at 561-325-9664 and I would be happy to provide solutions for you!

Strengthen your Medical Brand on YouTube- Big Co.s do!

Do you take advantage of YouTube to promote your medical practice or health brand? There are 73 million viewers on this site.  Do you think that some of them may be your ideal target market and prospective patients or clients?

Maybe you think your patients don’t use YouTube or that it is tapped out, old hat already.  Stats show this to be false with a 47% increase in subscribers year over year! The truth is, you need a variety of media channels to get seen for your health marketing these days.

Long gone are the days where people uploaded amateur videos to YouTube about their daily lives or pets. (which incidentally, always stays popular due to the awww factor) We’ve seen bands and musicians become celebrities thanks to YouTube (e.g. Justin Bieber)

Now, big companies recognize the value of YouTube and are going at it with “all guns blazing”. Over 2400 channels on YouTube are owned and run by the top 100 brands collectively to catch viewers. There are over 40 billion views on their channels.

According to a survey performed by Pixability, the top 5 brands are Disney,Sony,GoogleSamsung and CocaCola. The number of monthly views among the top 100 brands on YouTube were up 55% this year alone! There were 611,000 videos uploaded to YouTube by the top 100 brands and a new video is uploaded every 18.5 minutes.

So are you convinced?  The most popular day of the week for uploads is Thursday. Your video does not have to be long.  Many viewers are happiest when the video is only 2-3 minutes.  In fact, 90% of videos uploaded by big companies over the last year were under ten minutes.

There are plenty of videos that you can make. Examples of topics are:

  • How to prepare for surgery
  • How to prepare for your office visit
  • Medical device and what it does for you
  • How to use your patient portal
  • Your team- staff, what title they have and what role they each play

With your ingenuity, I’m sure that you can come up with countless more.

Check out and like some of my videos.

Is Your Content Marketing Working? Here’s 5 Tips to Use this successfully in Health Marketing

Physicians and healthcare  facilities have entered the health marketing and content marketing late in the game and quite rightly wonder whether there is merit to the type of time and energy they are putting in to strengthen their brand, attract new patients and exert their authority. This thought is being considered in every office and hospital across the country.

Why not be the one who makes use of it successfully and stands out in the crowd?!

An additional benefit is that content marketing is actually less expensive than traditional marketing.  According to DemandMetric “The quality of work does not always correspond to the cash on hand. The difference? Great content trumps the size of a budget every time, and that comes when we blaze new trails, take leaps, and meet our audience where they are.”

To prove the value of content marketing, there are proven statistics that show effective ways to do it.

5 Statistics that Highlight  Successful  Content Marketing

1. Mobile vs. Desktop

Studies show that reading time for content on desktops lag behind mobile by 42% to 51% (from SmartInsights). Providing a consumer-friendly and efficient mobile experience for viewers gives you a leg up on your competitors who are failing to do so. The thing is, having your content creation formatted in a mobile-friendly way is not difficult nor costly.

internet usage

2. Short vs. Long Copy

According to SearchMetrics), the average word count of Google’s top-ranking content is  1,140 – 1,285 words.   SearchMetrics points out that  “the importance of quality, relevant content cannot be understated.”

Long-form content is one way to create engaging informative and relevant  content for your viewers and fans. With all the health information now online, viewers and prospective patients want to arrive at a site that gives the whole picture of the topic they are searching for where all their questions are answered and the topic is covered in depth including the latest breakthrough news. A long-form guide accomplishes this.

3. Importance of Blogging

Unlike just a few years ago, doctors are joining the rest of the public in blogging activities.  Shockingly, there are 2 million blogs posted every day! (according to  MarketingProfs).  Because of this, it is no longer effective to just post anything and everything that comes to mind or what you did socially. In order to get patients to your buy azithromycin nz site and attract prospective readers over your colleagues, you must be relevant.  Not only relevance is important but also the information itself must be in sync with your field and your services. Remember, it may be easy to create content, but to create content that stands out so that you can dominate your blogosphere world, is not easy without effort.  However, putting in the effort will be worth it, bringing in new patients, growing your practice and increasing your revenue.

4. Curate your content

It is not easy to be creative on a consistent basis.  This is where curation comes in.  According to  Curata :

“82% of companies with over 600 marketers, have a specific process in place for repurposing content.”

By repurposing content, you can get the maximum use out of the content that you have already consumed and created. Taking a topic that is trending and writing a long form blog guide will also give you enough information to produce an ebook as a premium or bonus for a call-to-action like signing up for blogs or newsletters (which then enables you to include them into your ever-growing database).  Consider also using it for video marketing, audios, info graphics, white papers and social media.

curata

Curata – www.bit.ly/2015tacticsplanner

5. Social Media Marketing of Your Content

According to the SocialMediaExaminer “68% of business-to-business marketers and business to consumer marketers use blogging in their social media marketing.”  Their studies reveal that this content actually ranked higher than both podcasting and video marketing- Good news for those that are not skilled in creating them.

Content marketing needs relevancy and in-depth information to strengthen you and your practice as a brand. Figure out what your patients want and give it to them- it’s that easy.  After working with patients daily and weekly, you must have a good idea of what problems and questions they are struggling with.  By giving them the solutions to these problems, you will be their hero!

Your next action

If you find that although you would like to get involved in content marketing but it is too time consuming for you to do on a consistent basis, outsource it! Call 561-325-9664 and we can discuss your needs.

 

 

Why Telemedicine Has Such Great Appeal

 

As seen in  on December 1, 2016, written by Barbara Hales, M.D.
PhoneDocWEBAccording to Benefitfocus’ 2016 State of employee Benefits report:

  • 52% of large employers offer a minimum of one high-deductible health plan
  • 41% of employees select a high-deductible plan when it’s available
  • Health Savings Account with a high deductible seems favorable to many
  • 59% of large companies now offer telemedicine as a benefit
  • More insurers are implementing digital health services

The thing is, patients must pay for healthcare until the deductible is covered. This has made consumers look closely at the cost of each medical service- especially the office visit at their physician’s practice.

The Solution: Telemedicine

While an office visit may run $125-$150, depending on the diagnosis, the same fee for a telemedicine visit will cost $40 on average. Even better than the cost saving is that it is covered tax-free under the health savings account for patients that have them. For those needing a regular exam, this cost saving is huge

Additional Benefits

Telemedicine also offers:

  • Accessible care for chronically ill or bed-ridden patients
  • Health care availability for rural populations
  • Medicare supplement for seniors
  • Access to medical professionals 24/7

Telemedicine is attractive to employers because it:

  • Is an attractive perk to add to an employee package
  • Shows that employers care about employee well-being in the workplace
  • Allows employees to seek medical care without taking a sick day (alleviating the financial and mental stress of having to take a sick day from work which may or may not be covered with pay)

The advantages of telemedicine are much more than just cost-saving incentives. It is a remarkable comprehensive health care plan that is both cost-effective and readily available.

Both physicians and advocates for telemedicine see it as the next major health marketplace, especially for seniors.  Now 20% of the populations is over 65 years of age and live in suburban areas distant from their doctor’s practice. Telemedicine enables them to seek wellness measures.

By providing educational seminars, videos and informational brochures or newsletters to explain telemedicine in a way that employees can not only understand it, but also see advantages like potential savings, employers will be able to encourage employees to enlist in their telehealth services. Once they understand the system, there will be greater utilization in the digital medicine arena.

Telemedicine and the Physician

As a physician, participating in telemedicine means having the ability to “see” your patients at night without having to crawl out of your pajamas and make the trek to a hospital…especially in the cold winter months approaching.  It also enables you to follow up with your patients to ensure that they have been compliant with medication or recovering properly from procedures.

Being active in telemedicine also gets you more visibility. The community that translates to prospective and eager patients will come to you instead of other doctors because you offer the service and because they were satisfied with the service that you offered. (To date, not every physician offers telemedicine options)  This also means referrals to you by their friends and family members (who may want to see you in person at your office)

So, the growth of telemedicine is a no-brainer.  You don’t need a crystal ball to predict that it is going to grow by leaps and bounds as more patients learn about the benefits.  It is good for the patient, attractive to the insurance companies and great for the physicians.  A win-win-win!

Have you put your toes in the pool of telemedicine yet?  I strongly recommend that you do so now while it is still a nascent field or you will get left behind by your competition….and I believe that it is something that you will really enjoy!

By Barbara Hales, M.D.
www.thewritetreatment.com

How the Yellow Pages Tagline is Useful to You in Medical Marketing

The Yellow Pages got it right when they said “Reach out and touch someone”.  Who doesn’t associate that tagline with the Yellow Pages. What about “good to the last drop”.  Everyone knows that this is Maxwell House coffee. “Drop, drop, fizz, fizz is readily recognized for Alka Seltzer and this has not been used in marketing for over twenty years.
Most importantly, think of what it means and how it is important in your practice.
Do you have a tagline?  This is a great way for people to remember you and your practice.  What about a mission statement?
Have you filled out your profile on all the social media sites?  This is a great way to brand yourself and it cost nothing to publicize yourself this way.
When it comes to effective medical marketing these days, people want more than mere words.  They want a personalized, meaningful relationship.  They want information that is relevant t them and stated in a captivating and compelling way.  In other words, they want an exchange of ideas.
Content marketing is a great way to achieve this.
What is Content Marketing?

Content Marketing makes a personal connection.

Quality content is king in online strategy. This is because content provides visibility and builds a connection with your prospects. It conveys your story and lets people know who you are.

While messages may be easily forgotten, stories connect with us and live on. They connect you to your unique and valued position.

Content marketing:

  • Supplies solutions to people looking for answers to specific needs
  • Converts leads
  • Entices viewers to take action
  • Sets you apart from your competitors
  • Enhances your influence and reach to a greater audience
  • Strengthens links between you and your chosen keywords
  • Nurtures leads

Solving problems touches the heart of your target market.

Need to know how to implement content marketing for your practice?  Check out Content Copy Made Easy at

https://www.amazon.com/Content-Copy-Made-Easy-Increase-ebook/dp/B01AQU856Y/ref=sr_1_1?ie=UTF8&qid=1480698768&sr=8-1&keywords=Content+copy+made+easy