Are You “Mobil-ized”?

Is your site mobile-friendly?

Desktop and laptop computers are becoming a thing of the past!  Think that’s an exaggeration?  Then check out https://www.comscore.com/Insights/Blog/Mobile-Internet-Usage-Skyrockets-in-Past-4-Years-to-Overtake-Desktop-as-Most-Used-Digital-Platform

Comscore confirms that more people are now using their smart devices like smart phones as a substitute to surf the web, relegating the clunkier devices to basement storage compartments.  Smartphone penetration in the market is now over 77% in the U.S.

Since mobile devices have surpassed computers as primary portal to surfing the internet, it is crucial that your medical practice website be mobile-friendly!  Medical websites must be able to modify according to the screen size, orientation and platform of the device being used.  This is considered responsive web design.  If you don’t have a site that can respond according to the device, it must be a mobile-optimized medical website so that images are displayed properly on the screen. After all, you don’t want the viewer to have to rotate the image, one eyeball at a time to get a total view of you!

According to a report issued by Google, its latest algorithm will have a strong preference for mobile-friendly sites. The new analytics will actually penalize you when it comes to search engine rankings if you are not mobile-friendly.  As your ranking goes down, fewer prospective patients will find you.  Despite this, a mere 12 percent of websites have responsive design.  Thus, should your site implement this, you will have a huge position out of the gate, leaving your colleagues and competitors in the dust!

Additional Tools

The mobile experience can be enhanced by providing a “Click-to-call” option on your medical website.  Google discovered that 70% of users took advantage of the click-to-call option.  So, do you have a “click-to-call” phone number on your website?  Is it on every screen page?  Are your images usable on mobile views? When someone is interested in calling you, the number must be easily visible.  People are not going to go searching for it on the site.

While you are trying to move into this century, don’t forget to use an analytical program to track your progress.  Monitor traffic from mobile devices separate from desktop and tablet traffic to see where your patients and prospective patients are “hanging out” so that you can concentrate on these various areas. Add more content in the places that garner more interest and the sites that have no traffic can be left in the dust.

Need help?  Outsource it!  Contact me at 516-647-3002 and we can discuss your needs.

Get Engaged With Your Patients- Provide Health Content

The extent of  health content craved by your patients and the public is like a snowball going downhill.  Maybe it was the size of your fist when you started, but it is turning into a boulder as time goes on! Whether it is a curiosity, fascination or a compelling need to know information for health maintenance, there is currently an intense focus on gleaning data, medical breakthroughs and health news.
With everyone scouring the internet for information, why couldn’t it come from you?  It is a great opportunity to inform, support and engage your patients while attracting prospective patients. Providing solutions to problems that patients are struggling with enables you to reach your market.  Unlike traditional advertising, which people have become adept at deleting, people look forward to your information, whether it is through blog posts, podcasts or newsletters. You build an audience while strengthening your brand. Implement a strategy ( and schedule) that cross over several channels including the social media platforms that your patients can be found using.

More than relying on a website alone, posting across several channels gives more visibility.

5 Content Media channels

  1. Videos

Dissemination of health information lends itself well to videos.  Short videos are effective with a whole range of topics that you deal with in your medical practice like:

  •  Explanation of the indications for specific treatments
  • how medical devices work
  • Symptoms to look for in various medical conditions
  • Introduction of practice staff
  • And much more that reflects what you provide your patients in your practice

Consider a YouTube channel or Vimeo.

2. Distribution Feeds

Spread your posts further with RSS feeds, LinkedIn, Twitter and Ezines

3. Guest Blogs

Appearing on sites that have a large audience allows you increased visibility from viewers that might not have known about you but will then come to your site looking for what else you are sharing if your message is strong and your writing is both interesting and relevant.

4. Sponsored Links

Companies like Taboola and Outbrain meld sponsored links into publisher content.  Like the suggestions that Amazon gives, these sites offer a “you May Like” or “Around the Web” to entice viewers interested in specific topics to click on your information to read more.

5. Article Publishing

Online or offline article publishing increases visibility through use of the “byline”  In this credit box, you can put your name and a link back to whatever site that you would like to direct the reader to.

Consider offering tips on how to better achieve good health.  Think of the typical questions that are asked in a set time by your patients and come up with a fact sheet that provides answers to these questions. Supply information that patients value, find relevant,  and need.  Be available to answer questions and educate your patients about topics and services that you are involved in.

Sign up in the box at the top left of this screen so that you don’t miss any new and helpful strategies on health content marketing.  See you at the next post!

Why You Need Content Copy in Health Marketing

Content Copy and health Marketing your practice goes hand in glove. Here’s why it is crucial for health marketing, whether it is for physicians, medical practices, hospitals or medical homes.

First, what exactly is content copy?  Simply it is the manner of sharing  information and messages that you would like to convey to your patients and prospective patients as you grow your practice and reputation.  It is  the 3 I’s- Informative, Interesting and Interactive.

Perhaps you don’t know where to start or you’ve started but don’t know how to continue.  It might have been confusing…But not anymore!  Read on.

Informative

You have been sharing information with your patients on a daily basis.  You’ve been providing solutions to their problems, advice on how to care for their health, breaking news on the medical front, preoperative care, postoperative care, how medical devices work and what their various options are for medical treatment.  Providing information is not new to you, just the way it is done.  Whether it is a blog, article, social media, or whichever channel your patients can be found on, it is important to know that each time you publish your information, it be restricted to one idea that you expand upon.  Patients are constantly looking for information online, why shouldn’t it be coming from you?!  Doing so confirms your position of authority and makes you stand out in your community above your colleagues.  Remember to provide content that is in keeping with your message and image.  Make the information relevant to your patients, not about your hobbies but about your specialty and your practice.

Interesting

Now is not the time to be erudite.  Using large words or professional jargon to seem more intelligent is a common mistake.  Your information must be entertaining, captivating and compelling.  To achieve this, your information must be understandable.  Presenting your message in a boring fashion ensures that your patients will hit the delete key (as soon as they wake up!)

Interactive

You want your viewers to interact with you, to respond to your information and contribute their ideas as well as putting forth their questions.  Making for a lively discussion will attract other viewers who want to participate or to read the comments that your articles draw in.

Not only do more and more people seek to read your information or opinions as an authority in your field, it also helps boost your search engine rankings.  This in turn also helps your practice grow.  As people go into a Google search (or other search engines like Bing, Yelp, etc.) for health information, they typically click on the first few entries on the first page.  If you are not on the first page, chances are that you might as well not even be listed…and it stands to reason that if you can’t be found, new patients will be calling whoever is on the first page.

That could be you!

For more ideas on how to create content, check out “Content Copy Made Easy” on Amazon at:

http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=content+copy+made+easy