5 Strategies for Medical Blog Success

  1. Comments   Encourage readers to leave comments.  Invite conversations and reactions to your posts.

2. Topics

Decide on what topics you want to blog about and develop a schedule or calendar with topics plotted out.  It will get you in the habit of providing content regularly and your readers in the habit of expecting something from you.

Bare in mind that it does not have to come from you directly.  Have a staff meeting and find out the interests that they have.  Assign a topic or day of the week that each of your staff members can contribute to your blogs.  Not every post needs to come from you.  However, it would be in your best interest to view them before posting.  Not everyone may be able to write as well or in the fashion that you would like to portray your medical practice.

3. Styles

There are many different types and styles of blogs including written word blogging to video blogging to photo blogging.  Include multimedia in your posts like videos and images.  These can get the audience’s attention which is important in today’s society of short attention spans.  Medical practices lend themselves well to videos and images as you can show techniques of procedures that you perform, services that you provide and images of medical devices and staff members themselves.

4. Less is more

Make every word count.  Give the maximum amount of information with the least amount of words.  However you say it, the bottom line is- time is infinite and people are infinitely busy.  Blast your knowledge into the reader at the speed of sound.

5. Value

Needless to say, one of the most important aspects of a blog is to make it interesting and create valuable content.  Find out what makes your content valuable to your readers and target market and then give it to them!

Make your blog posts do double duty.  Once you have posted, you can populate your blogs to your social media sites.  This will give you more visibility and more readership may spell more prospective patients and practice growth.  In addition, the increased visibility increases your positioning as one of authority and the more people see of you, the more likely they will be to contact you for advice.

Use information from your blog to publish articles.  Bylines with the articles gives more visibility not only to your patients but also to search engines which then increase your rankings.

Consider publishing a book from the compilation of your posts.

Need help?  No problem!  Contact Barbara Hales, M.D. for a free consultation and we can discuss your needs.  Call 561-325-9664.

 

7 Tips for Medical Blogging- Make your Blog Stand Out

Make your opinion known

Patients like blogs- that’s why the read them!  They like blogs because people and not corporations write them.

Patients want to know what you think and the information as a physician that you can provide.

Maybe it sounds a bit out-there, but in this virtual age, where most communication between people happens online or via text messages and not iin person, one of the best ways you can get your message out viraly besides writing and distributing an ezine, is through blogging.Blogging provides people all over the world an opportunity to belong- to gain validation for their way of thinking…of not feeling so alone.  It’s a way to communicate your opinion in a safe environment- no one’s going to hit you if they don’t agree with what you say.  So, go ahead, say what you’ve got to say, exactly the way you want to say it.

Link Up

Support your posts with links to other web pages that relate to your post.  This will give additional viewers a chance to read them.

500

Shoot for 400-500 words as your target length.  Google and other search engines may not recognize your post if they are consistently too short.  However, you can mix it up for personalization and have 250 word posts on occasion.  Even some short humorous stories or quotes can make the occasional appearance to maintain your reader’s interest.

Make Headlines Snappy

Not only does this give you “ranking points” by search engines when you have your keywords within the headline, but it needs to grab the attention of your reader.

Studies show that 85% of your readers will never get beyond your title if it is boring.  Instead, it will make it into the trash bin.  With so much entered on the web each day and a severe shortage of time to view it, everyone has gotten really adept at using the delete key!

Include Bullet Point Lists

We all love lists.  Patients are no exception.  Lists structure the information in an easy format that allows us to scan the information and use what we need- no more, no less.

Consistency

Patients like to know what to expect.  Once you have settled on a style for your audience, stick to it.  Also be consistent on the days that your posts come out.  Patients will come to the site looking for them and if they are not there, will be less likely to look for them again.

Edit, edit, edit

Before hitting the submit button, reread your post and cut out the stuff you don’t need.  Add in things that will help patients understand the information better.  Then go ahead and fix all of those obvious grammar and spelling errors.

Then edit again.  Proofread, proofread, and proofread.  Read it out loud just to make sure.  Then and ONLY then, hit submit.

Remember, you are the professional and you want to read like you are one as well!

No time for blog posting?  Need help with your blogs?  No problem.  Contact Barbara Hales, M.D. for help at 561-325-9664.

5 Ways to Get Followers to Your Medical Website

There are several ways that you can get more viewers to your website and keep them coming back.

1) Questions
People love to test their health knowledge and see how much they really know.

Consider giving a list of 5 questions that deal with a specific treatment or ask which treatment matches a particular medical problem.  Consider the disease of the month and ask questions about it.  Even better, consider asking questions on how to prepare for a procedure or exam.  The patients will have fun with it and at the same time, you can see how much your patients have listened to your advice.

2) Contests
Your contest can be as simple as viewers contributing a caption to a photograph that you have taken and the best contribution wins.

3) Sharing

Sharing is caring.  Make sure that your viewers can share the information that they find on your site.  Have icons for an RSS feed and the social media sites that you participate in.  Each icon should be hyperlinked so that with one click, the viewer is giving you a vote for popularity and showing others that your site is the one to visit and read.

4) Be Keyword Savvy

Ask yourself, “What are all the problems and medical conditions that I provide solutions for?”.  “What words could be used to describe each service or feature?”  These are keywords.  Use a keyword tool to run your selections through.  This is vital for success.  While you may have chosen keywords which seem perfect, your patients may not have the same mind frame.  Entering your keywords in these programs will confirm how effective they are.

Not only will keyword tool programs show how effective the keywords you entered are, these programs will also suggest word combinations that most people search for so that you can add these to your list for consideration.

5) Blog Posts

Remember the 3 E’s: Engage, Educate and Entertain.  If your blog is interesting, educational and entertaining, it will cause people to want to engage with you.  Dare to be different and useful.  Make sure that you are in tune with your patients.

Decide on what topics you want to blog about and develop a schedule or calendar with topics plotted out.  It will get you in the habit of providing content regularly and your readers in the habit of expecting something from you.  Start with a memorable, attention-grabbing headline.  Nothing attracts people to your blog like a catchy title.

Encourage readers to leave comments.  Invite conversations and reactions to your posts.  The reward to having a successful blog is more engaging, personal content taht grabs your audience’s attention.

If you have questions, give me a call.  I would be happy to discuss your needs at 561-325-9664.  Speak to you soon!