The public is becoming more proactive in their own healthcare. They seek flexibility, availability, convenience, and high-quality care which they can access at any time during the day or night. This is especially true for the older individual or the one who is either housebound or in a rural setting miles away from medical care. Telehealth offers this.
Physicians also see the benefit as it is convenient to see their patients through this medium in lieu of getting in the car and dragging themselves to the emergency room in the dead of night or the office on weekends. Instead,doctors can communicate through iPads, laptops, and smartphones to patients with Skype, video conferencing or FaceTime.
It’s growth has been exponential over the last year. Not only do patients want this, but also interest has been peaked with insurance providers who can save money with patient-doctor interactions by making healthcare access available with great quality at home settings instead of the more expensive hospital environment.
It is no surprise as to why this is becoming so popular. Telemedicine replaces emergency room and office consultations saving hugh sums while still providing low-cost options to individuals.
The thing is, once you have adopted telemedicine, do your patients know about it? Do all the consumers which are prospective patients know about it? If they did, your practice would grow considerably.
So how do you get the word out?
These 8 strategies will put you and your medical practice or health facility front and center with virtually no negative impact on your budget:
- Send news releases about new products and services, contests, awards, open houses, speaking engagements
- Write how-to articles for newspapers, magazines, trade publications and newsletters. Offer lots of free advice. It helps establish you as an expert
- Get onto the speaking circuit to community groups and trade associations. It’s a wonderful way to create a buzz about your practice. These groups are constantly looking for new speakers.
- Create a website that offers advice, reciprocal links, articles by and about you, story ideas about your practice, an electronic media kit and a list of experts the media can contact
- Start an Ezine ( an electronic newsletter) which helps you promote your services to an audience and costs almost nothing. You can send the ezine to reporters who cover your industry
- Look for photo opportunities like local newspapers, TV stations, trade publications and other media which are always looking for interesting photos. Call the media with ideas or submit your own photos
- Give free classes and demonstrations at health fairs, adult education programs or at your own medical practice. Invite the media to attend
- Participate in social media discussion groups and offer lots of helpful advice. Reporters lurk here and if they’re impressed with your messages, they might contact you for a story.
Need help or ideas with your marketing plans? No worries! Contact Barbara Hales, M.D. at 561-325-9664. Get a free consultation to discuss your needs.