Postcards for Medical Marketing

If your marketing activity doesn’t include postcards, you’re overlooking a highly effective and very low-cost sales tool.
Here are 12  reasons postcards should be part of your medical marketing program.

  1. Postcards Design is Easy– designing an effective postcard is not complicated.  It can be as simple as printing your best small message on a 4 6 card and sending it to a list of potential patients informing them about your office or a new procedure that is being done in your practice.
  2. Postcards Promote Good Will– send out Thank You cards to show your gratitude in friends and family members referred to your office.  Send out birthday cards to recognize their important day.  Send out reminder cards to get current patients coming back and keeping their care consistent.
  3. Postcard Printing is Relatively Inexpensive– You can print postcards with your own computer for pennies each or have them printed professionally for around 4-8 cents each.
  4. Postcard Postage is Thrifty– Unless you get into specialty sizes, it costs less to mail a postcard than a letter.
  5. Postcards are Read More Often– because postcards are delivered “ready to read”, almost everybody will read it- even people who usually throw out other types of direct mail without opening it. (even people coming into contact with the card may read it- an added bonus)
  6. Postcards Produce Fast Results– Because postcards are simple and easy to use- they produce results fast.  You can mail postcards within a few days of deciding to use them…and you’ll start getting calls for appointments within 2-3 days.
  7. Postcards Can be Posted– Postcards can be posted on bulletin boards or attached with magnets to refrigerators so that they are in easy site to remind the individual to contact your office.
  8. Postcards Can Be Shared– Postcards are easy to handle and can be passed on to others- friends and family providing referrals for prospective patients.
  9. Postcard Results are Easy to Measure– Postcards normally generate over 90% of their total response within 7-10 days.  This enables you to quickly and accurately evaluate the results of a postcard campaign.
  10. Postcards Make you Standout– Nowadays, much of the “mailing” is done online so that returning to snail mail, makes you stand out from your competitors
  11. Postcards Hit Their Targets Better– You can accurately target your patients by sending postcards only to mailing lists of prospects likely to be interested in the services you provide.
  12. Postcards Put YOU in Control– You can quickly boost or reduce your office appointment load anytime you want by simply regulating the number of postcards you mail and how often you mail them.

Ready to start a postcard campaign?  Give it a try.  Contact me at 561-325-9664 and I can get you started!

5 Ways to Drive Traffic to Your Medical Website

As a physician, you have spent a great deal of time and money to making sure that you have a professional online site that is in sync with your services and puts in your best light to attract referrals and prospective patients.  The thing is, how are you going to get it seen?

The key is medical marketing.  The thing is, most doctors don’t understand the value of setting aside time or budgets to drive viewers to your website.  As competition increases, this will be crucial….But the beauty of marketing is that you can do it with very little financial investment.  How, you ask?

Social media!

Results of a February 2015 report by Forbes, showed that as much as a third of all referral traffic to websites came from social media in the 4th Quarter of last year.

While you may want to add Facebook or Twitter ads to the mix down the road, you can begin getting free traffic from social media with these 5 steps.

use twitter to drive traffic Readers go to Twitter for useful content and now the site has changed to allow videos and images as well!  Post during the hours that your patients view it the most frequently, like when the kids are in bed or lunch breaks.  In the beginning, you may want to post sporadically until you find that sweet spot for the times that your target market is on the site.

Keep in mind that twitter posts are constantly scrolling so that you need to post often or the majority of viewers will never see your posts.

 

use facebook to drive trafficFacebook allows you to have sites or pages that are specific to your medical practice.  Do not mix it with your private page where your Aunt Tillie and Cousin Ed are posting family photos or obscene jokes.

Then too, post content that is in sync with your medical practice.  Talking about the latest Ferrari model will turn off your fans faster than hitting the delete button!  Instead, mention the latest in medical breakthroughs, techniques and procedures that you do, what to expect when they visit your office, information regarding various medical conditions and the most frequently asked questions and answers.

Spice it up with some videos, and inspirational quotes.  You can even have a question of the day or a contest having people guess the caption under an image that you post.

 

use pinterest to drive trafficIf done right, Pinterest could drive traffic to your site for YEARS. Use your selected keywords in the board title along with pin names.  When interest users search for these words, your pins pop up.  Make them attractive and informative and more of your pins will be shared with others and then others, having them grow exponentially.
Blog posts enable you to inform, educate and entertain your viewer.  While there are several sites, the most popular and easy to use is WordPress.
 In addition to posting information on your blog, you can add a call to action such as a sign up for your newsletter, call for an appointment to your office, or email to get slides or tip sheets.

Podcasts

We have discussed having podcasts during the week, but podcasts allow you to put on your own “radio/ipod/smartdevice show.  Here you can interview other experts, talk about medical conditions or the latest in medicine for your field.

Outsource

If all of this seems overwhelming, don’t be a victim of “Paralysis by Analysis”.  Simply outsource it.  If you need help, email Support@CompleteContentPackage.com and your needs can be met instantly!

 

Are You Using Periscope for your Medical Marketing?

Periscope is an entertaining and engaging way to put the spotlight on yourself and your medical practice. It’s a free app enabling people to create, watch and interact with others through personal broadcasts in real time.

Though there are other live and recorded video streaming out there (e.g. Livestream, Ustream, DaCast), Periscope is owned and promoted by Twitter with it’s tagline “explore the world through the eyes of somebody else”.

Because Periscope is relatively new, establishing yourself on this platform with consistent video publications, gives you the advantage of getting ahead of the crowd. This is an opportunity to include real-time video marketing to your mix.  It enables you to communicate, educate and entertain. Importantly, periscope allows you to add this to your current marketing mix, to attract a different kind of patient who is interested in live feeds.

Some physicians have chosen Periscope as a channel to promote healthy lifestyles and educational presentations, Ask the Doctor columns to view the latest advances in therapy on various diseases that come under the prevue of the doctor’s specialty and hearing about the latest medical breakthroughs.

As long as you keep HIPAA regulations in mind and don’t discuss someone specifically, you can really have fun with it while engaging your viewers/listeners.  You can refer them to your website for additional information, thereby helping them and garnering higher search engine ranking for your medical website too!

Large healthcare facilities who have entered the foray include Cleveland Clinic, Mayo Clinic and large hospital corporations giving not only medical information but facility tours as well.

What could you present on Periscope.  As we approach the new year, perhaps you can make this part of your medical marketing.  Need help?  No worries.  Call 561-325-9664 for a free consultation.

Let’s get you started on your needs!

 

The Best Medical Podcasts- Are Yours there?

Podcasts, aka webcasts, can be audio or video.  They’re a series of digital media files, released by the creator of the programs and files on a regular basis and downloaded by smart devices (e.g. phone) for listening or watching at any time.  Typically these programs are distributed through web syndication.  The most common one and easy to use is iTunes.  Apple still has the lion share of podcasts for now.

The field is still wide open to developing your own podcasts and sending your message out into the airwaves. Just as a certain segment enjoys listening to audio books rather than actively reading them, these same people in the population want to “listen in” for their information.  They save time by listening to their podcasts and gaining their information while exercising at the gym or while driving to and from the medical practice.

 

 

Benefits of Creating Podcasts

As a podcaster, the purpose behind having subscribers to your pod cat is to gain a following and build your database.  The more interesting you are, the more subscribers you will get.  This enables you to promote to a larger market and have the contact information to add to your website list as well.

Podcasts enable you to:

  • Spread your message
  • Promote your services or products
  • Strengthen your brand
  • Increase your visibility
  • Establish you as an authority in your field
  • Attracts prospective clients
  • Grows your medical practice

In other words, while spreading your message, it gives name recognition and gets you known!

Top 5 Medical Podcasts

1.Johns Hopkins Medicine podcast

Rick Lange, the Johns Hopkins chief of medicine  looks discusses the medical headlines of the week.

2.Cleveland Clinic

Focuses mainly on patient education.

3.JAMA Audio Commentary

Catherine DeAngelis, Editor-in-Chief of JAMA, summarizes and gives her views on each issue of the journal.

4.NEJM This Week 

Provides  just abstracts or trailers for the articles rather than telling the listeners the whole article.

5.Annals of Internal Medicine

This podcast was launched along a  similar program model to Lancet, NEJM, JAMA and British Journal of Medicine (all good podcasts by the way)

While devising your podcast program, it would be helpful to subscribe to other medical podcasts to see how it is done and learn from them.  The easiest way to subscribe to them is by downloading iTunes,  going to the podcast section and search for “JAMA”, NEJM”, “ACC”, etc. Once you find a podcast you like, click the “subscribe” button.

Keep in Mind

Podcasts link to your medical website, increasing search engine ranking while simultaneously creating fresh material on your site.

With discussed topics laden with your targeted keywords, you further improve the association of these keywords with you and enhance your search engine optimization (SEO)

Need help with creating your own podcast?  Call for a free consultation at 561-325-9664.  Let’s discuss your next breakout into the public airwaves!

 

Is Content Marketing and Medical Marketing the Same?

Let’s face it- everyone that matters to you is searching for information..constantly- your colleagues, your patients, your prospective patients, maybe even you.  Well, this sought after information and solutions to problems that people are seeking, is content and Content marketing is the practice of providing and publishing original content in various forms including  blogs, social media, website content, newsletters and brochures.

Content marketing is  an excellent lead generation tool for medical and dental practices trying to reach and engage with professional colleagues as well.  Why do you need this?  This is where your referrals are going to be coming!  Don’t you want others do not only know you but point to you as an authority in your field and one step above all your competition in the area?

According to HubSpot, “content marketing strategies span from blog posts to e -books and video campaigns to be found by medical professionals searching for products, services and medical equipment online.” Additionally, HubSpot confirms that content marketing is key to being seen as a thought leader and building trust among potential leads.

Content Marketing Institute and Marketing Profs led a survey showing that most marketers are utilizing the strategy. According to eMarketer, the survey revealed 88 percent of B2B marketers use content marketing to generate leads. This is a true reflection of medical marketing as well as it can be looked at as a business.  It is a business zithromax tablets online after all.


With so many options in multiple channels, ask yourself, where does my target market hang out and what interests them.

According to the HealthLink Dimensions white paper “Breaking Through The Noise” there are a handful of key topic areas medical professionals value most:

  • Industry news, product updates and announcements, research and educational opportunities.
  • Regular medical education program information.
  • Patient education materials.
  • Information regarding insurance network updates.

 

Channel Selection is crucial

No matter how good the content is that you are publishing, if you are not distributing it through the right channels, it will be doomed to be ignored, relegated to the spam box or victim of the delete key.  eMarketer reported that according to the CMI study, 94 percent of B2B marketers said they used LinkedIn to distribute content, noting it was the most effective channel for reaching their audience. The HealthLink Dimensions white paper underscores this fact, suggesting LinkedIn as a top social media choice for physicians.

Healthcare marketers should leverage this insight when developing their content marketing strategies.

  • Have a marketing plan- make a calendar of issues or topics to be covered
  • Get staff  involved with content marketing.
  • Tell compelling stories.
  • Engage your readers and dialogue with them
  • Be mindful of analytics- Keep up with trends

Need additional information?  Check out the book “Content Copy Made Easy” in both soft back and eBook versions.  It is available at Amazon, Barnes and Noble and select bookstores.

How to Grow your Medical Practice in 5 Easy Steps

Driving traffic to your practice can mean the difference between being a success or being a “has-been”. It’s not so far-fetched these days to hear “Didn’t he USED to be in private practice?” or “I wonder whatever became of the office that used to be here.”

Content marketing is a proven way to generate  traffic online while boosting your site’s ranking on major search engines which further generates traffic.

Are you thinking that you don’t need strategy to grow your business?- Think that you’re already too busy as it is for marketing?  You’d be amazed at how referrals can dry up over night or being dropped from insurance companies that you participate in can suddenly occur.

What is content marketing?

Content marketing involves providing fresh, educational, relevant content online which strengthens your brand, gives you increased visibility and positions you as an authority in your field.  It also provides an opportunity to engage with your patients and prospective patients as well. The best part- it’s free advertising.

Types of content marketing are:

  • blogs
  • newsletters
  • article publishing
  • videos
  • podcasts
  • and many more

Strategy

In order to get the best exposure for your practice, try these 5 strategies (in combination):

1) Website

It goes without saying that without a website, you don’t exist!  Patients are looking up the doctors that they get referrals to and find out all about them before scheduling that first appointment.  If you have no website, you will be found only through online reviews (which may or may not be complimentary to you).

Don’t rely on the websites that you are mentioned on through insurance companies.  These websites are owned by them as is the content.  It can be deleted at any time, leaving you…nowhere.

Websites provide a great opportunity to let people know:

  • Contact information
  • Directions to your office
  • Office hours
  • Insurance coverage that you accept
  • Types of procedures that you do
  • Types of conditions that you treat
  • Essentially, who you are in your professional role

2) Blogging

Having a blog enables you to continually add fresh, new content to your site.  It directs viewers to the service you offer and after engaging your reader, enables you to state a call-to-action.  Simply, this is where you tell them what step you want them to take next (whether it is to make an appointment, subscribe to your newsletter, send for a guide or premium)

Patients are asking you questions every day.  Many of these are the same ones that are asked by many and would make a great way to answer the question, solving problems while having interesting content.

3) Social Media engagement

The most valuable aspect of social media is the profile page.  Make sure that this is filled out with the information that puts your best professional step forward!

There are many social media sites but the ones that your patients will be on most commonly are: Facebook, Twitter,  Google+ and StumbleUpon.  Facebook allows you to have a page for business and this is a good way to attract and interact with patients or prospective patients without any “friend and family” posts.

4) E-zines (digital newsletters)

Newsletters provide a great way to highlight “the disease of the week”, medical breakthroughs, “the tip of the week” and helpful information that solves problems people with quotecorner.com/online-pharmacy.html are struggling with.  Setting up a routine of sending them out consistently creates an action of looking for your newsletter to come out at that time each month.

Just remember, you can only send out your newsletters to people that have requested (opted in) to receive them.

5) Videos

Making videos need not be difficult or technical.  In fact, using your smartphone to create your video is a simple way to accomplish your goal.  The sweet spot is 2 minutes and you can download it to YouTube right through your phone.

Make videos of procedures that you do or explain medical equipment that you have (so that it is less intimidating when patients see the machines in the office).

It’s crucial that you include a link to your website in the video description field and the http:// designation so that viewers can click back to your site.  Since YouTube is owned by Google, having an active YouTube account will also pay dividends in site ranking.

Start with one step and as you become more proficient in it, branch out until a combination is attained.

Discover the easy way to get started.

Call 561-325-9664 and we can discuss your needs.