Great Medical Marketing Bares Your Soul and Touches the Heart

A flip of the calendar to this date and I caught my breath.  Today was my wedding anniversary.

I could barely remember a time when we weren’t married, weren’t together. Yet, here it was…the first one, the first time.

Most women would get a dozen roses for their anniversary, Valentine’s Day or special times.  My husband planted a rose bush instead.  He said, this way I would get roses from him all year round.  Secretly he knew that when he was no longer around, I would still get his roses. He had wonderful stories, touching, warm and fuzzy stories and I remember them all.

The day is now done and yet somehow I am still breathing.  Somehow I survived.

It occurred to me. This is how your medical marketing should be.  Stories that warm the heart, that touch one’s soul.  These are the stories that people do not forget and how they will remember you.  Long after the statistics and facts or what you are trying to prove is long forgotten, the stories will remain.  These are what spreads and is told from one person to the next. These are what goes viral and helps spread your name, attracts prospective clients and strengthens your brand.  Being known as the empathetic, caring person is a good thing…not enough people are like that these days.

Today was my anniversary, it is my anniversary.  In my honor, do a good deed, tell someone how you feel, show your emotion and don’t be afraid to bare your feelings.  The world will be a better place.

How to Generate Free Publicity for Your Medical Practice

There is an easy strategy to grow your business and garner new patients without an impact to your budget.  The secret is getting free publicity.  The question is how do you do this?

8 Steps To Generate Free Publicity

Consider these easy to implement actionable steps:

  1. Send news releases about new services, products, health fairs and speaking engagements
  2. Write health articles for newspapers, magazines and newsletters, offering lots of free advice.  It helps establish you as an authority in your field.  Consider writing a column for your local paper to gain the trust of your readers and attract prospective patients
  3. Get onto the speaking circuit- speak to community groups to create a buzz.  These groups are constantly looking for new speakers such as Kiwanis or Lions Club, Rotary Club, Local Library
  4. Create a website that offers free advice with articles, and links to interesting articles and sources.
  5. Start a digital newsletter and provide information for people to read.  With consent, you can also send the ezine to reporters who cover your type of services.
  6. Take advantage of photo opportunities: local newspapers, TV stations, trade publications and other media are always looking for interesting photos.  call the media with ideas
  7. Give free classes and demonstrations through adult education programs, at schools and colleges.  Invite the media to attend.
  8. Participate in online discussion groups, forums and chat rooms offering helpful advice.   Reporters lurk here and if they’re impressed with your messages, they might contact you for a story.

Once you have targeted and established appointments with print and broadcast media contacts, you can act as your own spokesperson to pitch your own image, product or service.  You will become the focus, the center of attention as you create an awareness of your business that will turn into new patients.


If you would like to pursue this but don’t have the time, outsource it.  Contact me and I would be happy to discuss your needs with you at: 516-647-3002.  Speak to you soon!

Is there always a correct use for words in health?

Strategic words help optimize a website and help in health marketing.  When expressed correctly they’re used for education, and entertainment.

But what words convey a wonderful life cut short?  What words really console the bereaved?  Are there any really appropriate words?  “I’m sorry for your loss” may be politically correct but does it describe how a true friendship has touched your soul or does it truly describe the immeasurable gift the life was to the world?

They say that you cannot change the events that occur in life…only your reaction to them.   Dealing with serious health issues cannot be easy.  Despite the noose hanging over her head, my dear friend was never bitter.  She never bemoaned her lot in life; never asked “Why me?”

Have you had a friend who was:

  • Never judgmental of others?
  • Eternally optimistic?
  • Smiling constantly?
  • Supportive to friends?
  • Inspirational to all around her?

I had.  Sadly, I have just lost this friend…tragic for her husband, children and grandchildren who were just getting to know “fun-loving” grandma. Tragic for the world who needs people like her in it.

True friends touch your soul and warm your heart.  You smile all over again when you think of each other.  True friends don’t need words between them.  They share feelings, thoughts and a bond.

In her honor, try to smile more, to lift up others who need it, to inspire those who need motivation and kind words.

Someone once said

“We’re all angels with one wing and we need each other to fly”.

Ronnie, you certainly taught me to fly and helped me soar.  I’m going to miss you terribly but know that you are amidst the angels now and smiling down at everyone!

3 Tips for Medical Marketing with Social Media

Social Media Key to Medical Marketing

Posted by barbarahales

Social Media is fast-becoming a key component to healthcare.

Millions of doctors and healthcare providers are educating the public through Facebook, Twitter, Instagram and LinkedIn.

This is driven by necessity.  Almost 41% of patients confirm that their selection of a particular doctor was swayed by social media.

Yet, the advantages are shared on both sides.

While patients are benefiting by information that is provided by physicians, enabling them to improve healthy lifestyle choices,  social media also helps doctors increase their patient numbers and attract prospective patients.

3 Tips for Medical Practice Promotion with Social Media

  1. Marketing Strategy

Writing fresh content on a regular basis and providing solutions to problems that people are struggling with is key to promoting you, the physician as the “go-to” person or guru in your specialty.  Writing about issues that are in sync with your services and medical practice is paramount but sure to attract those who are interested in your services.  Consider the fact that social media is free in most cases and the results are measurable with analytical tools.  Keep in mind that you are providing content that is relevant to the p;atients that you have and for those that you want to attract.


Social media provides fertile ground for building professional relationships (which strengthens the bonds for a great referral system).  It also enab les doctors to exp;ress medical opinions, discuss the most recent treatment trends or new medical breakthroughs.  Medscape is a great example of this whereby a statement is given and then physicians comment on the specific issue based on their experience, knowledge and thoughts.  Almost a third of physicians polled, stated that they used social media for online networking.  Another advantage is enabling doctors to connect with researchers and medical experts in a specific field.

3.Sharing medical breakthroughs

Patients want to find out about the latest medical news and breakthroughs to stay up-to-date and many others are searching for any new developments on treatments for ailments they are suffering with.  Almost one in 5 patients state that they have at least one health app. on their phone that they actively use.  By using social media, forums and networks,doctors can share information that reaches potential patients and patients seeking help, gaining greater exposure both virtually and offline simultaneously.


Want to take advantage of social media and what it can do for your practice but you just don’t have the time?  No worries!  Outsource it!

Contact Barbara Hales, M.D. for a free consultation to discuss your needs and get you up and running!  Call 561-325-9664

5 Content Marketing Strategies to Grow Your Medical Practice

Visibility and traffic to your business can mean the difference between being a success or being a “has-been”. It’s not so far-fetched these days to hear “Didn’t he USED to be in private practice?” or “I wonder whatever became of the office that used to be here.”

Content marketing is a proven way to generate  traffic online while boosting your site’s ranking on major search engines which further generates traffic.

Maybe you’re thinking that you don’t need strategy to grow your business- that you’re already too busy as it is.  You’d be amazed at how referrals can dry up over night or expulsion from insurance companies that you participate in can suddenly occur.

What is content marketing?

Content marketing involves providing fresh, educational, relevant content online which strengthens your brand, gives you increased visibility and positions you as an authority in your field.  It also provides an opportunity to engage with your patients and prospective patients as well. The best part- it’s free advertising.

Types of content marketing are:

  • blogs
  • newsletters
  • article publishing
  • videos
  • podcasts
  • and many more


In order to get the best exposure for your practice, try these 5 strategies (in combination):

1) Website

It goes without saying that without a website, you don’t exist!  Patients are looking up the doctors that they get referrals to and find out all about them before scheduling that first appointment.  If you have no website, you will be found only through online reviews (which may or may not be complimentary to you).

Don’t rely on the websites that you are mentioned on through insurance companies.  These websites are owned by them as is the content.  It can be deleted at any time, leaving you…nowhere.

Websites provide a great opportunity to let people know:

  • Contact information
  • Directions to your office
  • Office hours
  • Insurance coverage that you accept
  • Types of procedures that you do
  • Types of conditions that you treat
  • Essentially, who you are in your professional role

2) Blogging

Having a blog enables you to continually add fresh, new content to your site.  It directs viewers to the service you offer and after engaging your reader, enables you to state a call-to-action.  Simply, this is where you tell them what step you want them to take next (whether it is to make an appointment, generic zithromax cheap subscribe to your newsletter, send for a guide or premium)

Patients are asking you questions every day.  Many of these are the same ones that are asked by many and would make a great way to answer the question, solving problems while having interesting content.

3) Social Media engagement

The most valuable aspect of social media is the profile page.  Make sure that this is filled out with the information that puts your best professional step forward!

There are many social media sites but the ones that your patients will be on most commonly are: Facebook, Twitter,  Google+ and StumbleUpon.  Facebook allows you to have a page for business and this is a good way to attract and interact with patients or prospective patients without any “friend and family” posts.

4) E-zines (digital newsletters)

Newsletters provide a great way to highlight “the disease of the week”, medical breakthroughs, “the tip of the week” and helpful information that solves problems people are struggling with.  Setting up a routine of sending them out consistently creates an action of looking for your newsletter to come out at that time each month.

Just remember, you can only send out your newsletters to people that have requested (opted in) to receive them.

5) Videos

Making videos need not be difficult or technical.  In fact, using your smartphone to create your video is a simple way to accomplish your goal.  The sweet spot is 2 minutes and you can download it to YouTube right through your phone.

Make videos of procedures that you do or explain medical equipment that you have (so that it is less intimidating when patients see the machines in the office).

It’s crucial that you include a link to your website in the video description field and the http:// designation so that viewers can click back to your site.  Since YouTube is owned by Google, having an active YouTube account will also pay dividends in site ranking.

Start with one step and as you become more proficient in it, branch out until a combination is attained.

Need help?  No problems.  Outsource it!  Contact Barbara Hales, M.D. at 561-325-9664 and we can get you started!