Get free Publicity!

Getting airtime by the media is one of the best (and free) ways to publicize yourself and your services to grow your practice.

Can you imagine competing for patients with Dr. Oz or Dr. Sanjay Gupta?

Of course not. The perception is that if the media wants to showcase them and hang on to each “pearl of wisdom” they share, then they must be the best. Right?

Why couldn’t it be you?

Today, I would like to highlight a program by Steve Harrison. See below.

In almost every field, there are people who are extremely good at getting publicity.  The media loves them and they’re regularly on radio/TV shows and featured in print publications.

They not only get a ton of free publicity but they also know how to really profit from the media coverage through increased sales, name recognition, speaking engagements and more.

To discover how these “publicity superstars” do it and how you too can get more coverage using their strategies, join me tomorrow, Thursday, March 5th for a free webinar (or teleseminar if you prefer):

http://www.freepublicity.com/superstars

Here’s just some of what you’ll learn:

  • Advice from a former NBC producer who booked guests for the Today Show and Dateline NBC on how to become a regular guest on national TV and/or even get offered your own show (think Dr. Phil).
  • How to brand yourself for the media in a way that celebrates your uniqueness while also separating you from all the other experts in your field.
  • Three things Donald Trump does to speak in compelling sound bites.
  • How Jennifer became a regularly-featured lifestyle expert on Fox News Channel and the Early Show as well as scoring coverage in hundreds of print media outlets including O the Oprah Magazine, Redbook, US Weekly, Success and Entrepreneur.
  • Why most authors and experts fail to make the leap from just getting local publicity to scoring big-time national media coverage.
  • Why your credentials don’t matter as much as you might think, but what DOES matter when the media is deciding whether or not to feature you.
  • “The Book Plus Strategy” and how an unknown self-published author used it to become a regular on radio, making a six-figure income doing phone interviews.
  • The hook that helped a nutritionist score so much media coverage it generated over $60 million in sales of his books and information products.

Again, to register for Thursday’s webinar/teleseminar:

 

http://www.freepublicity.com/superstars

 

I look forward to seeing you on more radio/TV shows and reading about you in print publications!

 

 

 

 

 

The Trend You Need to Follow NOW in Healthcare marketing

Today, I bring you an important and well-written article by Dave Walters, product Strategist at Silverpop.  Please read the following helpful article about The trend of 2015- one you should not miss!

Mobile apps 2.0 shift the way companies market to on-the-go customers.

Many businesses have looked at mobile apps as a necessary evil, something they can contract out to a thirdparty,checkofftheirmobilemarketingchecklist, and then forget about as they return to their regularly scheduled marketing plan. Little wonder, then, that 20 percent of apps are used only once, and about 60 percent are opened less than 10 times.6

With recent technological advancements in geofences and beacon capabilities, though, smart marketers have begun awakening to the data implications of having an integrated, well- thought-out app. In 2015, look for more leading businesses to seek out new ways to create mobile apps with a stronger customer value proposition than “find the nearest store location.”

In this mobile app 2.0 world, companies will be asking themselves how they could benefit from building a more robust mobile app, while also delivering more value to customers. The answers, especially for retailers with brick-and-mortar locations, include:

• Gain a new data source: What actions are contacts taking in my mobile app? Where are my customers right now? And how often do they come to my store? Apps can be rich sources of data that, with the right

integrations, can enhance your knowledge of individual customers.

• Sendpushnotifications:Usingmobiletouch- points, such as personalized push notifications, can increase conversion rates by 8.5 percent.7 Used strategically, these notifications can help you deliver timely, relevant information or offers linked to a customer’s location and behaviors.

• Get access to a new inbox: The mobile app in- box delivers an all-new destination for marketers to reach – one that sports a new set of benefits. Beyond the fact that permission for sending

is typically contained in your terms and condi- tions of usage (and doesn’t provide a traditional email-like opt-out function), in-app inboxes allow marketers to send time-constrained offers and single-use promotional codes to specific users in a true one-to-one manner. Yet because permission is different, marketers need to show restraint in using this new channel.

By taking the time in 2015 to build and update apps to offer content and value that entices customers to download and repeatedly interact with them, as well as accept push notifications, marketers can tap into a whole new way of more strongly engaging their customers.

Key tactics for improving mobile app engagement in 2015:

1) Create a drive-to-app plan: Just because you build it, doesn’t mean they’ll come. So, send contacts a “download our mobile app” email invitation and add a similar message to your onboarding program for new email subscribers. Remember to emphasize what’s in it for the customer.

2) Repurpose content with a twist: The idea of creating all-new content for a mobile app might seem daunting. Instead, mine your existing channels for content that you could repurpose for your app, then tweak it to take advantage of an app’s unique capabilities while being mindful of mobile context.

3) De-silo your app: Feed all those app behaviors you’re capturing into a central marketing database, where you can use them to trigger

personalized content and interactions across your emails, website, call centers and more.

Have you made inroads into mobile marketing for your patients and prospective patients?  Have you considered it?  Contact me for a free consultation.  Let’s discuss your needs.