It would be great to tell your outsourcer to incorporate press releases, case studies, white papers, ebooks and videos along with blogs to your site for enhanced search engine ranking, greater visibility online and more authority status, wouldn’t it? Unfortunately, this may cost much more than you have allocated for health marketing. No worries. Starting small can be very effective with a health blogging site.
Health Blogs provide the “biggest bang for your buck”
One of the biggest opportunities today is sharing your message and views through online blogging. Viewers are attracted to your site when you provide educational material, entertainment and getting to see your personality shining through “by keeping it real”. Inbound links are established by readers linking to their sites which not only gives you more visibility but also improves your webpage rankings.
The pages that are shared the most are the blog pages. Guest blogging is also a wonderful way to get your name and “face” out there. When you post your blog on a popular site, you are getting in front of many more viewers and vastly increasing your audience. Hopefully, if they like what they see, they will follow you back to your own site to learn more about you and your services.
The higher the quality that your health blog is, the greater the traffic to your site as you go viral.
Certainly when you are blogging in the health field as a physician or professional, you are never without rich content that you can share. (and your staff can post as well).
Attracting patients and clients
Hubspot shows in their State of Inbound Marketing Report that 79% of companies that blog have a positive return on investment for inbound marketing as opposed to only 20% of those that don’t have a blog. A full 82% of marketers blogging daily get clients because of the blogs.
While monthly blogging is advantageous, daily blogging has great results. You may be thinking of ramping up the frequency of your blogs but only commit to the frequency that you can maintain consistently. No one wants to be disappointed when they look for fresh content and don’t find it. Too, if quality will be compromised due to a lack of time, it is better to hold back so that only quality-driven content is put out there. Remember, once it’s out there, it’s out there.
Remember if you are limited in the time or finances for marketing, blogs should be number one on your list.
I’ll see you at your next blog post!