Are You a Waste of Space or Does Your Health Content Writing Provide Purpose?

Your health content should provide education and entertainment for your viewers.

But, unless you are providing this as a hobby, you need a Call- to- Action on your posts. If there is none, there, then it might as well be a wasted space.

Grandma always said ” if you ask for nothing, that’s what you get!”

Savvy health content marketers should keep this adage in mind. As unbelievable as it seems, nearly half of landing pages fail to repeat  email  call-to-actions according to MarketingSherpa.  In reality, 45 percent of landing pages failed to reiterate  strong promotional copy from the email.

If your goal is to improve your conversion rate (which rationally  it is) you will accomplish this by repeating the call-to-action.  Remember this when constructing your landing pages and email campaigns that lead to them.

What is Your Call-To-Action?

A call-to-action is the step you would like your viewer to take.  It may be:

  • Sign up for a newsletter, tele seminar, blog
  • Subscribe to a membership site
  • Purchase a service, book, ebook
  • View a webinar
  • Donate to a cause or nonprofit organization
  • Call for a free quote or consultation

Once you have decided what action you desire them to take, you must ask yourself, “How do I get them to take this step?”

4 Ways to Make your Call to Action Effective

Present a problem that your audience is seeking a solution for and then show how your product or service fulfills this need or solves their problem

1)Sweeten the Deal

Offer bonuses or premiums that are enticing with your call to action. (e.g. discounts, free books, tip sheets).  Make your viewer say to himself/herself, “I must be some sort of stupid if I don’t take this offer”.

2)The Power of One

Each offer that you provide should have only one call to action.  When there are choices to make for the next step, in the uncertainty of decision- making, no steps may be taken.

3)Exclusivity

There is something powerful about knowing that you may not be accepted or that you are special if “accepted” into the offer that is promoted. It makes a person want that promotion much more.

4)Expiration Date

No matter how interested a person is in taking that next step, it is easy to read and then save for another time- one that may or may not ever come.  By creating a sense of urgency, or an incentive for taking action now, the conversion to the next step increases greatly.

As Grandma reminds us, if you want something, ask for it!

For more helpful tips on successful content marketing, check out:

http://www.amazon.com/Content-Copy-Made-Easy-Increase/dp/0984889809/ref=sr_1_1?ie=UTF8&qid=undefined&sr=8-1&keywords=content+copy+made+easy

Helpful Twitter Tools for Health Content

Often we  put our messages out on social media or tweet out to our “twibe” but wonder if we are ever really being heard.  We ponder whether it is a waste of time or stroking our ego.  Can it really be measured?

The answer simply is yes.  Because this blog by Kevan Lee at Buffer Social is so helpful, I wanted to share it and pass it along to you.

The Big List of Twitter Tools: 59 Free Twitter Tools and Apps to Fit Any Need

The big list of 59 free Twitter tools for marketers

Twitter Tools for Analytics

1. My Top Tweet: Your Top 10 list of tweets

Find anyone’s Top 10 tweets, ordered by engagement.

2. Wildfire: Follower growth analysis

Compare your follower growth to your competitors’s follower growth. Simple, helpful, enlightening.

wildfire

3. SocialBro: Analytics, optimization, and more

A nearly all-in-one platform for all things Twitter. The free plan comes with analytics, best time to tweet, follow/unfollow tools, and community segmentation.

4. Riffle: Data visualizations for any Twitter user

This browser plugin reveals vast insights into any Twitter user you choose. Discover statistics, popular hashtags, most shared links, connected profiles, and much more.

Riffle browser extension

5. Twitonomy: Detailed analytics on users and tweets

A dashboard of analytics for whichever Twitter user you choose (even yours). Analyzes profiles, tweets, engagement, and more.

6. Klout: Twitter scores

Track your influencer score (on a scale of 1-100) and use the Klout dashboard to create and schedule new tweets.

7. SumAll: Email reports for Twitter stats

Sync your Twitter to SumAll, and start seeing daily or weekly emails on how your followers are growing, your mentions, and your engagement.

sumall-weekly-email

8. SocialRank: Follower analysis to find your most awesome fans

Receive a sorted list of your best followers, most influential followers, and most engaged followers. Useful to track the important people to engage with on Twitter.

9. Twtrland: A Twitter resume

Plug in your Twitter account to see a snapshot of who you follow, which demographics you fit, who’s in your close network, and more.

10. Bluenod: Community visualization

Type in a user or hashtag and see a detailed map or visualization about the community around the user or the people using the hashtag.

Bluenod

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Twitter Tools for Chats

11. Beatstrap: Team liveblogging

Cover live news, sports, and events through Twitter, via hashtags, and collaborate with your team on the coverage. Completed “Beats” come with an embed code.

beatstrap

12. TweetChat: Twitter chat management

Log in to follow a specific hashtag, hang out in a room that collects the hashtagged tweets for you, and reply as you like (with the hashtag added automatically to your tweet).

13. Chat Salad: A calendar of Twitter chats

See upcoming Twitter chats and when they’re scheduled, as well as the hashtags they use (so you can follow along).

14. Twubs: Twitter chat homepages

Register a hashtag for your chat and collect/view the tweets from one location.

15. Nurph: Chat planning and organizing

Nurph channels let you plan and organize your chat, complete with follow-up stats and replays.

16. TwChat: Real-time chat rooms for Twitter chats

Submit your hashtag. Enter your chat room. Have fun!

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Twitter Tools for Discovering Fresh Content and Fun Users

17. BuzzSumo: Find influencers, topic-by-topic

Type in a keyword to see which voices get the most shares on Twitter. Find influencers, sniff out headline ideas, and learn what works on Twitter and who’s working it.

18. Nuzzel: Discover what your friends are reading

As described by Twitter’s Joanna Geary, “find out what’s trending among the people the people you follow follow.” Make sense? Translation: Content discovery from friends and friend of friends.

Nuzzel

19. Swayy: What your followers are interested in

See the content that your followers recommend plus the topics they most enjoy. View it all via the dashboard or from a daily email digest.

20. Twipho: Searchable Twitter feed of photos

Search by keyword or by location to find photos shared on Twitter.

21. Sonar Solo: Discover keyword-related content

Search any topic to see a visualization of the related topics, trends, and Twitter profiles connected to your search.

22. Topsy: A search engine for social

The most recent and most relevant tweets (and other social updates) based on a keyword search. Also shows keyword volume, sentiment score, and other analytics.

23. Digg Deeper: The best stories from your friends

An algorithmic display of the top articles and links that your Twitter followees have shared. Pair with News.me: a daily email newsletter of what your friends share on Twitter.

Digg Deeper

24. The Latest: A museum for the day’s best Twitter links

A real-time, constantly updated list of the most interesting links on Twitter, culled from the accounts of interesting people

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Twitter Tools for Following & Unfollowing

25. ManageFlitter: Follow/unfollow in bulk

Segment your followers according to a number of factors: last tweet, follower count, location, language and whether or not they follow you back.

ManageFlitter

26. Tweepi: Tidy up who you follow

Cleanup inactive follows, flush those who don’t follow back, and reciprocate someone else’s follow—all done in bulk and with a few clicks of a checkbox.

27. Unfollowers: In-depth follow/unfollow

Get a complete breakdown of those you follow, and unfollow with ease.

28. DoesFollow: See who follows whom

Does A follow B? Does Bill Gates follow Skrillex? Does Guy Kawasaki follow Jay Baer?

doesfollow

***

Twitter Tools for Hashtags

29. Hashtagify.me: Complete analytics into any hashtag

Enter a hashtag to discover related tags, recent conversations, usage patterns, and influencers.

30. Rite tag: Hashtag recommender

Plug in a hashtag and see feedback on the tag’s reach and popularity as well as suggestions for some alternatives to try. Complete with pretty colors to see at-a-glance which hashtags are best.

ritetag

31. Seen: Hashtag-based curation

Collect the media that was shared with a certain hashtag, then rank the results. Share your curation with friends and followers.

***

Twitter Tools for Mentions & Monitoring

32. Keyhole: LIke Google Alerts for Twitter

Ask Keyhole to notify you whenever a particular keyword, hashtag, or URL is mentioned. Helpful to track mentions of your own name or your company’s blog or campaign.

33. The One Million Tweetmap: Geolocated, real-time tweet monitoring

Track and follow keywords as they’re tweeted in real-time and at real places. Zoom in to a geotargeted area for super fine results.

34. Twilert: Real-time email alerts for keywords

Track keywords on Twitter and receive an email notification every time they’re mentioned. Great for keeping an eye on company names, new products, and branded hashtags.

35. Mention: Monitor your mentions

A listening tool for keeping up with all your mentions on Twitter. Tracks, analyzes, and displays any number of keywords via the Mention dashboard or via email digests.

mention

36. MentionMapp: The web of you and those you mention

Get a visualization map of you and all the people you mention (and they people they mention).

37. Twazzup: Real-time keyword monitoring

Search and track any keyword, username, or hashtag. See a results page full of relevant tweets, user accounts, and influencers.

***

Twitter Tools for Scheduling Tweets

38. Buffer: Schedule your tweets (plus a whole lot more)

Simple social media management. Fill a queue of tweets, analyze their performance, and find new, hand-picked stories to share.

Buffer

39. Tweet4me: Scheduled tweets via DM

Send a direct message to the Tweet4me account, use shorthand and prefixes to denote when to share, and let Tweet4me schedule and send the tweet for you.

***

Twitter Tools for Timing

40. Followerwonk: Search Twitter bios and analyze your followers

Every analysis imaginable for your Twitter feed, your profile, your followers, and your competitors.

Followerwonk screenshot 2

41. Tweriod: Find the best times to tweet

Tweriod analyzes the tweets you send and your followers’s tweets to find the optimal time for engagement.

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Twitter Tools for Trending Topics

42. Trends24: Detailed breakdowns of trending terms

See trending terms from the last—you guessed it—24 hours, broken out hour-by-hour and country-by-country. Enlightening for social media campaigns and geographic/timing research.

trends24

43. Trendsmap: Monitoring for local Twitter trends

A zoomable map that shows popular hashtags and terms from anywhere in the world with easy-click buttons to hone in on My City, My Region, and more.

44. iTrended: Did it trend?

Search the past 15 days to find whether certain keywords trended or not.

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Top Twitter Clients

45. Tweetdeck: The king of Twitter clients

Via the app or the web, stay on top of your Twitter stream with Tweetdeck’s organization and tracking tools. Split your stream into segmented columns to stay engaged with what’s important.

tweetdeck

46. YoruFukurou – Twitter client

A native Twitter client for Mac OS X. Dashboard views of incoming tweets, lists, and searches, split across multiple tabs. Comes highly recommended from Kottke.org.

47. Happy Friends: Mailbox-type reader

Pick the friends you want to hear from. Never miss their tweets. View all their activity via an inbox-style layout with nested updates.

Happy Friends

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Miscellaneous Twitter Tools

48. TW Birthday: Dig up the date someone joined Twitter (even if they won’t say)

For those who omit the “date joined” on their profile, there’s still a way to discover it. See how long your new favorite follow has been tweeting or when a new profile officially landed.

49. Bio is Changed: be alerted when someone changes their Twitter bio (good for job moves)

Rather self-descriptive, this tool updates you when someone changes their Twitter bio. Useful if you’d like to track job moves and major news or even to learn from how people craft unique Twitter bios.

50. Like Explorer: See shares per article

Type in a URL. See the share numbers. Simple.

Like Explorer

Like Explorer

51. Tweet Beat: List management

A powerful tool for managing your Twitter lists—adding, removing, discovering, and sharing.

52. and 53. IFTTT & Zapier: Automate your tweeting

Connect multiple apps in unique ways to your Twitter account. For example, post your Instagram pictures as native Twitter photos.

54. Be Present: Track how fast you respond on Twitter

Real-time reports on your response time, response rate, and performance based on industry benchmarks. Also, really pretty to look at.

MustBePresent

55. SavePublishing: Tweetable snippets on any website

Install the bookmarklet, and you can reveal any tweetable sentences (140 characters or fewer) from any article.

56. Tweekly: Once-a-week email of tweets you care about

Tell Tweekly which Twitter account you want to hear from, Tweekly pulls all their tweets and emails you weekly.

57. GroupTweet: Collaborate with teammates on one account

Let your teammates and coworkers share to the same account automatically with zero password-sharing. GroupTweet can even append usernames on to the end of individual tweets.

58. Storify: Beautiful Twitter storytelling

Grab any number of tweets and media elements, and place them all into a Storify collection that you can embed and share anywhere.

59. Tweet Topic Explorer: A word cloud per user

Discover the most-used words of any user you choose (even you).

Additional resources:

What are your go-to Twitter tools?

Which tools are must-haves for you with your Twitter experience?

Which Twitter tools have you already used today?

My mornings always start with a read of News.me (the email version of Digg Deeper) and a dip into Buffer to check some stats. I spend most of my Twitter time replying to others directly from the native web app. In the evenings, I’ll grab some content suggestions from Buffer, Swayy, BuzzSumo, and a couple others and fill the Twitter queue for the next day.

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There is a tremendous amount of useful information here and obviously you can’t implement all of it at once.  Pick one or two that would be very helpful  and as time goes on, add the ones that make the most sense for you.
Sign up to receive more helpful tips in the box at the top left corner of this page.  See you at the next post!

Blogging and Content Creation for Doctors, Dentists and other Health providers

Doctors, dentists, and other healthcare providers are already strapped for time.  Let’s face it, there are only 24 hours in a day and between all the practice concerns and home responsibilities, you’re already spending 25 hours out of every 24!  I get it.

The thing is, without social media interaction, blogging and content marketing, you simply won’t be found when prospective patients do an online search for you- unless of course you practice in an area where you are the only doctor in the state. (highly unlikely!)

The good news is, in a sense, you are already getting your information with which to jot your blogs.  Patients are coming to you each day and asking questions- many the same questions.  Why not put out an FAQ each week. (frequently asked questions and answers).  Patients are always looking for solutions to the problems they are struggling with in your specialty and for you it would not be difficult.  What are your nurses dealing with?  What new breakthroughs are in your specialty?  What was just highlighted in your journals?  What topics are discussed at rounds?  These all make for good blog posts.

You don’t even have to write them all yourself.  Have a calendar where each person in your office i assigned a day to write up a small article on a chosen topic and keyword.

What is Content?  What is it for?

Simply put, content is for educational purposes.  People want answers.  They want information.  They also want to be entertained.  Let’s face it, where you able to read 3 chapters of any medical tomes without nodding off?  When you put out information, make it readable and enjoyable to read.  Add stories to illustrate a point.  People will understand your message better and with a story, they will be able to remember your message.

Google’s algorithms  look for engagement and interaction.  Post your messages in a consistent fashion,  This means more than trying to start out writing on a daily basis which may be overwhelming for you.  When people comment or ask questions, respond to them so they can look to rely on you.  Not only will Google and other search engines take notice, but prospective patients will notice as well.  Everyone wants to go to a compassionate doctor who is interested in them and takes the time to validate their concerns,  It gets harder to find good practitioners like yourself.

Populating all the Social Media Sites

It’s all well and good to have an account with Twitter, Pinterest, Instagram, Facebook, Google+ and more.  But who can keep posting to all them?

Well, you can of course!  There are plugins that post automatically to all these sites from your blog without you having to enter each one separately.  So, you can really spread your message by getting a lot of views.  Set up your account for responses to these posts to come to your email so that you can respond to them.Recognize your limits. You don’t have to have a Facebook page, a Twitter account, a WordPress blog, a Google+ page, a Tumblr, a Pinterest page and so on…the list of social networking possibilities is endless. Choose two or three social networks that you understand and that you enjoy using. Don’t try to blanket every social network with content from your clinic or company.

Implement a social media manager like HootSuite where you can schedule your posts on the various sites when your target viewers are more apt to see them.  This way you can write several posts at a time and have them scheduled to appear at future times and dates.

Still don’t have the time or interest to get involved in content marketing and health content creation?

No worries!  Outsource it!  Contact Barbara@TheWriteTreatment.com and we can get you started!  Any questions?  Please ask.  We have the knowledge in your field and are eager to work with you.