Add Pinterest to Your Health Marketing Plan

Most people have a place where PostIts abound.  You know….those little reminders you tack up on your wall, desk top or book with all the “To Do” lists that you may or may not ever get to do?

It’s a habit that mostly everyone uses to remind themselves of important events or tasks.  Pinterest allows you to do just that (and share it besides!)

What is Pinterest?

Pinterest is quite a unique social sharing site where tagging photos soars to the next level.

Individuals can “pin” any image from their internet surfing (as well as their own photos)and even images taken by smartphones to their Pinterest board in much the same way that you made a collage of interesting photos in the past. (pre-internet)

Once you have collected and pinned a number of images around a specific area of interest, a montage is created. Think of the possibilities:

  • Photographs taken at Conference events
  • Types of procedures performed
  • Office staff
  • Photos of interviews that you’ve done
  • Your favorite quotes

Wide Range Functionality of Pinterest

Pinterest is extremely versatile with each uploaded image having several integrated social features:

  • Automatically logged in through Facebook
  • A comment box appears under each image so that you can actually initiate discussions with the photo sharing
  • Can email your pinned collage
  • You can share all the images on the same screen
  • You can tweet or retweet the montage for greater visibility.
  • Pin from bookmarks with a simple click

Why You’d Want to Use Pinterest

Right from the start, Pinterest, which first appeared in March 2010 , became  one of the fastest growing websites online.  By January 2012, the site was receiving over 11.7 million visitors a month.( according to  statistics compiled by the company ComScore)

The demographics show that  the vast majority – 83% – of the website’s user base is women in the United States.  So if you are a physician in Obstetrics and Gynecology, women’s hormone replacement therapy, female health or Geriatrics, you are honing right into your target market!  n the United Kingdom, this number is more balanced, coming in at 56%.

If your “pins” are interesting, unique or have a photographically-pleasing appeal, they are shared and spread across many group sites.

Think about this.  For very few health marketing dollars, you can upload great images, build a user base, increase your influence, establish your authority and get celebrity status!

Pinterest allows you to effectively stretch your  marketing budget and give you great visibility besides!

Are you implementing Pinterest into your health marketing plan?

Get tips and ideas for your health marketing by signing up to receive blogs as they come out by entering your name in the box at the top left corner of this screen.  See you at the next post!

 

 

Users who like your images can follow your pins. Through uploading great photos, you can build up a user base and increase your influence.

 

Are You Using Twitpic for your Health Marketing? What IS Twitpic?

 

One of the best ways to increase your visibility is to publish your unique content online and have it shared by the Twitter masses. Having your images go viral with an association to you and your medical practice or health facility is an inexpensive way to market yourself and a way to really stretch your health marketing dollars for maximum efficacy. A great way to accomplish this is by using Twitpic.

What is Twitpic?

Twitpic is the largest photo sharing modality  used by Twitter consumers. Around  2.25 million images are uploaded and shared through Twitter and over 45% of the photo sharing volume is done by Twitpic on a daily basis.  That’s 2.25 million each day!!

The site is very user-friendly with the same login ID for both Twitpic and  Twitter account. It is also a time saver. By consenting to  Twitpic to tap into  your Twitter account, no additional account information needs to be laboriously entered.

Just like Bit.ly and other code shortening sites, Twitpic encodes all their URL data, converting it into a very short code, so that people can easily share Twitpic URLs and keeping within the  in 140 character restriction of the  Twitter site.

All images you upload are saved under your username. Everyone can access your uploaded photos (past and present) simply by clicking on your name. Not only that, people can have discussions about your photographs in the comment section found beneath each image.

How to Use Twitpic?

This couldn’t be easier for the technologically-challenged.

When you login to your Twitter account, click “upload”.  A box will pop up automatically where you can enter your Twitter message.  Twitpic also enables you to select a location for tagging your image uploads.

Makes you want to run out and upload all those photographs that are languishing in your folders, doesn’t it?!

Keep in mind that seeing images helps people comprehend the health information that you are trying to impart to your patients and prospective clients.

After all, they say that a picture is worth a thousand words. How many would yours say?

For more tips and helpful information that you can implement, sign up for this blog in the box at the top left corner of this page.  See you at the next post!

 

 

 

How Flickr Helps Your Health Website Ranking and Visibility

Did you know that there are over 6 billion images on Flickr?  Thats 6 BILLION! (and they are waiting to be linked to your health website!)

Yahoo, which took over the site in 2005 , claims that Flickr gets more than 80 million unique visitors on a monthly basis, making it the 47th most viewed site on the internet according to Alexa.

Alexa Rankings

Alexa, a subsidiary of amazon.com, audits the frequency of visits on 30 million websites  and makes the global ranking data accessible for public viewing.   More than 8.8 million people check the Alexa ranking each month (https://alexa.zendesk.com/…/200449744-How-are-Alexa-s-traffic-rankin‎)

How Flickr Can Help You

Besides the fun of viewing photos, you can actually comment on them, starting or contributing to conversations.  This gives you more views as well as user engagement.   Albums where images are collected are “Photo Streams” and because of RSS support, your viewers can access photos right through their RSS feeds.

Tagging the photos (and tagging people within the images) enables people to find the pictures when searching for them while increasing your site ranking with the search engines.

Just as with smart phone devices, Geoformatting is also done where location data is saved onto the images.  This along with keyword tagging is very helpful.  Now, even tags from social media can be embedded adjacent to each image so that your images can be spread as people share the photo with their social networks.

Groups within Flickr have people with different sets of interests through which photos are shared and discussions abound.  This is a great opportunity to reach more viewers who are interested in your specialty to see you and engage with you.

How to add photos

Adding photos to and from Flickr is a simple procedure. One can either drag and drop the photos one is interested in or click the upload button at the top navigation bar.

Inserting photos into your site makes for more visual interest as well as keeping viewers on a page longer.  It is also a great opportunity to download your own photos (of unique procedures, office staff, office location or any other information that you would like viewed).

I hope you found this information helpful.  For more tips, sign up for the blog in the box at the top left corner of this page.  See you at the next post!

 

 

 

Heard of the Heartbleed Virus?

Have you heard of the heart bleed virus?  It made its debut this last week.

This virus has the capacity to go into your “password protected” sites, whether they are your own websites or more “security sensitive” sites like bank accounts and credit cards to bypass your password protection and get all the information that they would like (e.g. your bank account access, social security number, tax return data).

Has the fear of someone getting your information and using it to commit identify fraud on you, caused you to run and enroll in a security protection system like LifeLock?

You may not like what you see. Read on.

According to their website and advertisements:

 LifeLock tells consumers that it can “lock” their identity, promising to prevent identity theft before it happens.  They even promise to protect you for up to $1 million if your identity is stolen!  What they don’t tell you is that their service is illegal.  Under the federal laws governing credit reporting, companies like LifeLock aren’t allowed to place fraud alerts on your credit files – which is LifeLock’s main “service.”  They fail to tell you that you must have a good faith basis that you are about to be a victim of identity theft to qualify for a fraud alert, and bury in their terms of service that you are confirming that you have such a basis and will have such a basis in the future unless you tell them otherwise.

Unfortunately, the  supposed $1 million “guarantee” is a sham.  If you read the fine print, you’ll find that LifeLock won’t pay for any losses you experience as a result of identity theft – not even the $50 you’ll owe on a credit card that is used without your permission, much less any bigger loans or credit a thief might take out in your name.   They will not pay for any damage that is a consequence of their service’s failure.  What exactly does the $1 million pay for?  Hard to tell.

Incredulously,  LifeLock CANNOT protect you from identity theft.  And they know it too:  LifeLock’s CEO, Todd Davis, had his identity stolen as a result of LifeLock’s advertising campaign giving out his social security number, showing that LifeLock knows its service can’t protect you.

To check out the specifics of the allegations against LifeLock, see the attached complaint filed by New York City.

Find out how to help get your money back today!  Email classaction@earthlaw.com.

GOOD LUCK!

One of the best ways to protect yourself against identity fraud has always been to change your passwords on a regular basis.  There are even apps that rotate your password to a new one or slight change  daily!

To get more helpful tips and hints, sign up for this blog in the box at the top left corner of this screen.

See you at the next post!

How to Use LinkedIn for Your Medical Practice or Health Marketing

Are you confused about LinkedIn?

When I speak on the topic of LinkedIn today, there are many people in the audience who say “A friend invited me so I said “yes,” but I don’t really know what I’m doing.”

I want to change that. I want to clear up the confusion so you can leverage the lead-generating power of LinkedIn.

As of March 2014, with more than 277 million members (it was 75 million in 2010) in over 200 countries, LinkedIn is the world’s largest professional networking site. By interacting with members, via groups and discussions, you give other like-minded colleagues the opportunity to get to know, like and trust you – 3 vital keys to building successful relationships.

Copywriting Tips to Optimize Your Profile with Keywords

Creating your professional profile is more than just posting your resume. Similar to your Web site, when you’re writing content, it’s important to utilize keyword phrases in your profile. After all, when prospects are searching for someone like you, you’ll show up high on LinkedIn’s results list.

For instance, a couple of the phrases I use in my headline are “web copywriter,” and “copywriting services.” So, I have these keywords placed throughout in at least 6 strategic locations. Here are the 6 places to include your keywords when setting up your profile:

1. Your professional “headline” – this appears right below your name. Be concise. Use those phrases you think someone might search to find a professional like you. Unless you work for a big-name brand, it’s not likely someone will be searching for “President of the ABC Company.”

2. Current work experience – include the keyword phrase(s) in the title and in the description of the work you do.

3. Past work experience – weave the keyword phrase(s) in where you can, if it’s appropriate.

4. Skills and endorsements (for those with profiles dating back to 2007, this used to be called “specialties”) – list the key areas that you specialize in – areas of expertise that you want others to endorse you for.

5. Web sites – include links for up to 3 different pages on your site (or to 3 different sites, if you have more than one) and use keyword phrases to describe them. Don’t use LinkedIn’s generic defaults (i.e. Personal Website, Company Website, Blog).

6. Summary – the most important section because it communicates who you are. It also conveys what you’re passionate about and how you can help others. Avoid having really long paragraphs. Shorter ones make the content more inviting to the readers’ eyes. And, use sub-headings.

Whether you’re already a LinkedIn member or thinking about it, take advantage of these 6 strategies when you’re writing your profile. They’ll help you harness the power of the world’s largest professional networking site. It’s a place to access valuable information . . . become part of a conversation . . . connect with other professionals.

I’d love to connect with you. And, if you’re just getting started, Implement these easy-to-use tips and let me know how it goes.

Reach out to me on my LinkedIn network. Visit me at: http://linkedin.com/in/barbarahales.   See you there!

 

 

Blogs for Your Health Business…Are You Blogging Effectively?

How to Write an Effective Health Business Blog

A well-written health business blog communicates your message, strengthens your business image and increases your (SEO) search engine optimization.

Targeted keywords take viewers to the right spot

People surfing on the net for keywords will find sites.  Don’t you want them to be yours?

Users are most apt to do business with those companies found within the first few listings on the first page of their search.  The thing to remember is that while there are billions of websites and business blogs, there are not billions within your niche, your type of business and your type of market.

Search engines are seeking sites that provide answers to the problems being sought by people they are serving.  SEO allows them to perform this function.

Have your company website associated with the keywords that describe your business.  Each page thereafter, like contact page, product-landing pages and about the company should all be linked to each other.  Then any searches will take the viewer directly to that page.

You want to make it easy for someone to find your products or phone number.  Remember, people want easy.  If they have to work for it with an extra click, they may very well give up.

Make sure that everything in the search engines related to your keywords, is content that you own and control. Of course the company website should come first, and deeper internal pages can also rank really well if you’ve taken the time to promote them and build links, but you also want all your social profiles, local profiles, company blog, press releases, guest articles, interviews, videos and more to also rank well in the SERPs.

Linking keywords

Linking keywords that represent your product or service into your blog enhances your rankings in Google and Yahoo searches. 
 
Timing your written blog to a new service or product launch, allows your target market to become acquainted with it. The blog creates a desire in a less forceful, friendlier way while maintaining the tone of the company.

The specialized terms and language specific to your industry need to be utilized. 
 
An Unintelligible or poorly written blog will not only go unread, it will convey a mismanaged company or a poor service.

The blog is there not only to inform but also to enhance your company image, not tear it down. 
 
Business blogs should be short and to the point. Business people are busy. With downsizing in today’s economy, each person may be doing the work of many. They only have a limited amount of time to scan your blog. If you need it to be more detailed, save it for an article or a white paper.

Besides your great headlines, subheads are important in your business blogs. This allows people to scan your blog and still get a sense of your content.

Health Business Blogs Make Sense- They Help Create a Need

Health Business Blogs must still answer the question “what’s in it for me”?

Writing the blog in an informative, educational way, using the right jargon for the business using the blog, not only helps create the need but also positions you as an authority above your competitors.

Pose a question to your readers.  Engage them in the thought process and encourage participation.

Answer Who, What, Why, when and Where

Just like a press release, or article, business blogs need to give concise and judicious use of information. Business people want answers and quickly. 
Before you end your business blog, ask for a call to action. If you don’t, you won’t get one!

Whether you are in your own medical practice, health facility, hospital or other health business, blogging helps bring in prospective patients and clients as well as keeping your current ones educated and coming back for more.  Are you blogging effectively?

More more helpful tip;s, sign up in the box at the top left corner of this page.  See you at the next post!

 

 

Social Media Marketing in Health… Is it Marketing or Social?

Social Media Marketing has developed as a result of the opportunity to utilize the infinite internet sites that are springing up daily to spread your message in a friendly, non-threatening manner.

Since social media evolved to promote communication and interaction between friends and business contacts (both established and prospective),
it is perceived as friendly and spreading the word in a chatty, informative fashion.

Because of the development of posts, as responses to each other, social media marketing takes advantage of confirming opinions, in much the same way that testimonials are helpful from satisfied customers.

Excited users and fans of a product brand or company promote it through ravings and recommendations. 
Social Media Optimization (SMO) is a way in which publicity is generated for social media marketing. Links are added to divert readers to blogs, landing pages and other sites that promote services and products, as well as other social media sites.

There are social media marketers that write controversially , with newsworthy content in the hope that it will go viral-being picked up by other sites and having the comments quoted in other blogs and forums.

Social Media Marketing Puts a Face on a Product

In social media marketing, brands become humanized. Even the company president has been “seen and heard” touting their products directly to the consumer. This makes him your friendly neighborhood pal- one that you would purchase from over other competitors.

Now companies are increasingly marketing through social media because they are getting their message out on a larger scale and the overhead price is right-FREE! 
 
The danger or drawback of social media marketing does not understand how to interact with it or understand the importance of it. After all, you don’t want a public flogging of your service. You have to know how to control it.

If you are going to have a social media campaign, you need to be vigilant about responding to comments, be accessible, and be able to put a positive spin on the remarks.
 
If you can tap into the core emotions of your viewers, social media marketing can be a useful and powerful source.  Not only are you spreading your message, you are getting others to “spread the word” 
for you.

How to Go Viral in Social Media Marketing

1)    Emphasize Your Keywords-Let your keywords play a prominent place in your blogs, articles and website content.  This will allow your site to appear when your target market does a search.

2)    Link your content to current events, celebrities and trends- People are searching on Twitter, Facebook, YouTube and various other social media sites.  If you can link to breaking news, your content will stand a higher chance of getting viewed.

3)    Run a Contest- If you give away something of value, you can entice people to enact your call to action. (whether it is to follow you on a social media site, get other followers or get a certain number of likes on your Facebook page.)  

4)    Offer a Solution in the form of a white paper, tip sheet or ebook- Giving something away that people want in exchange for their name, helps to add to your funnel list in addition to going viral.

5)    Write an inspiring quote of the day or a funny story- People always love human interest and humor.  They naturally want to share them with their friends.

6)    Post videos and pictures- If your images can elicit emotion (whether it is a cute child or pet for instance), it stands a great chance of being shared.

Active participation in social media marketing is a cheap form of advertising and a great way to strengthen your brand, while getting your message out.

How social have you been?

For more helpful tips, please sign up in the box at the top left corner of this page for more ideas and blogs.  See you at the next post!