Most people have a place where PostIts abound. You know….those little reminders you tack up on your wall, desk top or book with all the “To Do” lists that you may or may not ever get to do?
It’s a habit that mostly everyone uses to remind themselves of important events or tasks. Pinterest allows you to do just that (and share it besides!)
What is Pinterest?
Pinterest is quite a unique social sharing site where tagging photos soars to the next level.
Individuals can “pin” any image from their internet surfing (as well as their own photos)and even images taken by smartphones to their Pinterest board in much the same way that you made a collage of interesting photos in the past. (pre-internet)
Once you have collected and pinned a number of images around a specific area of interest, a montage is created. Think of the possibilities:
- Photographs taken at Conference events
- Types of procedures performed
- Office staff
- Photos of interviews that you’ve done
- Your favorite quotes
Wide Range Functionality of Pinterest
Pinterest is extremely versatile with each uploaded image having several integrated social features:
- Automatically logged in through Facebook
- A comment box appears under each image so that you can actually initiate discussions with the photo sharing
- Can email your pinned collage
- You can share all the images on the same screen
- You can tweet or retweet the montage for greater visibility.
- Pin from bookmarks with a simple click
Why You’d Want to Use Pinterest
Right from the start, Pinterest, which first appeared in March 2010 , became one of the fastest growing websites online. By January 2012, the site was receiving over 11.7 million visitors a month.( according to statistics compiled by the company ComScore)
The demographics show that the vast majority – 83% – of the website’s user base is women in the United States. So if you are a physician in Obstetrics and Gynecology, women’s hormone replacement therapy, female health or Geriatrics, you are honing right into your target market! n the United Kingdom, this number is more balanced, coming in at 56%.
If your “pins” are interesting, unique or have a photographically-pleasing appeal, they are shared and spread across many group sites.
Think about this. For very few health marketing dollars, you can upload great images, build a user base, increase your influence, establish your authority and get celebrity status!
Pinterest allows you to effectively stretch your marketing budget and give you great visibility besides!
Are you implementing Pinterest into your health marketing plan?
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Users who like your images can follow your pins. Through uploading great photos, you can build up a user base and increase your influence.