How To Promote Your Health Newsletter in 14 Steps

You have great ideas for your ezine (electronic newsletter) and you have planned your first few issues.

Now the question is “how do I get it out there?” and “Who will I get to read it?”  Having helpful information to share with others is wonderful but if there are no readers, your rantings will fall on deaf ears.

The Money is in the List

Have you heard this statement before?  It means that your data base of clients and subscribers is golden.  These are your thousands of fans, just waiting eagerly to devour your next pearls of wisdom and advice!

What?  You don’t have a list?  No problem, there are several ways in which to develop them.  Building this list involves having an opt-in so that perspective clients as well as your loyal readers can essentially raise their hand and voice a desire to get information from you.

Effective Places to Have an Opt-In and Get Yourself  Out There

Promotion strategies work effectively when done consistently and include:

  1. Message Boards- Look to see what people are talking about.  Find concerns and problems that participants have and solve them.  The more you do this, the more people will view you as the authority or go-to person for advice.
  2. Opt-In Box- have a place where people can sign up on every page of your website.  Placing this prominently will allow people to take this call to action
  3. Directory Lists- Register your ezine in as many free directories as time permits, pertaining  to your niche and messages.  There are hundreds of directories to choose from.
  4. Bonuses- Offer premiums or free gifts to readers that opt-in for your ezines.  These gifts do not have to cost anything.  They can be tip sheets, ebooks, advice, FAQs of most common problems shared by your clients
  5. Press releases- This is one of the most helpful and underutilized tools.  Put out the new launch of your ezine and watch interested parties come take a look.
  6. Guest Blogs- Place blogs on other people’s sites that have built-in audiences.  Make sure to put in your byline so they know how to reach you.
  7. Discussion Groups and Forums- Just like message boards, find concerns that people have and solve them.
  8. Affiliate links- Find places where your clients or target market hangs out and find out whether the publishers or site owners would be interested in having a JV partnership with you
  9. Reviews- Compile a list of the most informative ezines in your niche and place your newsletter among them
  10. Submit Articles- Write and share helpful information about what you solve in an easy-to-understand manner.  Have it published with your byline.  People are always looking for good resources
  11. Swap ads with sites that would be helpful to your readers.  In addition to getting widespread exposure, you are supplying your clients with  good resources.
  12. Freely distribute your Ebook- A book does not have to take years or months to write.  Compile your articles and blog posts in one place and make it a give away on your site and other sites as well
  13. Link Trades- Construct a links page to your website and swap this with other sites in your niche
  14. Certification- People love to add certifications to their resumes.  Is this something that you can offer with a free ecourse?

There are hundreds of ways to promote your ezine and your business.  But, we realize that there are just so many hours in a day.  If you find that there is just no time in your schedule to take these action steps, outsource it!

Promotion can be done for you and you will have your list in a very short time!  Contact me and we can discuss this further at: Barbara@TheWriteTreatment.com

Health Writing by Dr. Oz Goes National

Writing health copy and reading it has always hit a resonating cord.  This is true for baby boomers who want to grow older gracefully and is also attracting the attention of women.

This has not gone unnoticed.   One of the largest publishers of women’s issues, Hearst Magazines, just announced their plan to publish a new lifestyle format in partnership with Dr. Oz.

The publication will center around physical and emotional well-being issues including an optimistic celebration of life, mainly targeted to women.  According to Hearst, who better to present this than Dr. Oz.

According to President of Hearst Magazines, David Carey:

“Dr. Oz’s spirit and message clearly resonate with American women, and the time is right to translate that into a print and digital magazine that will introduce an entirely new category to the market.” “Dr. Oz truly is ‘America’s Doctor’ and he’s admired and respected for his energy and can-do philosophy- a perfect prescription for embracing every day.”

Dr. Oz explains the new magazine by saying:

“This is about a lifestyle.  Feeling great is the key to living well and this content will provide women with everything they need to feel inspired and live a long, healthy, joyful life”

There will be 350,000 copies to the pilot issue with an additional 450,000 copies sent to subscribers in the target market.

Wouldn’t you have loved to see a magazine or newsletter created by you with as many subscribers?

Haven’t you thought, “wait a minute- a health magazine is a new genre?  I have been putting out this information for years!”  Or maybe you thought “Gee, I had been meaning to do this myself”.

The question I have  is what has been keeping YOU from doing this?

Sure, Hearst has big pockets and you don’t.  But, you don’t have to spend money on a newsletter or magazine.  An ezine is an  electronic newsletter or magazine which can be put out to your clients, patients and opt-in subscribers.  Sharing your tips and helpful hints will garnish views and a faithful flock of fans that will keep coming back for more.

An ezine gives you the opportunity to establish a trusted relationship with your subscribers.  It allows them to learn, get to know you and trust you.  Once this happens, they will trust your recommendations.  As the relationship evolves, they will reach out to you with questions and look to you as the authority when they need help with issues.  The ezine builds relationships with writers, publishers and more importantly for you, helps promote your business and attracts new clients.

The thing is, an ezine is more than just an advertisement (though it is a promotional tool).  It is a connection between yourself and your readers.

If you are thinking of having a newsletter but just don’t have the time, outsource it!

Please contact me and we can discuss it further at: Barbara@TheWriteTreatment.com 

 

What Can a Web Content Specialist Learn From Nik Wallenda?

Nik just made history by being the first one to perform a tightrope act, walking on a stretched out cable across the Grand Canyon. This was done without nets or security of any kind.  What a feat!

Perhaps you are thinking that as part of the Wallenda clan, Nik doesn’t have the fear gene.

Well, he may have appeared calm but after the historical, death-defying stunt that had everyone holding their breath as he took on the seemingly impossible task, Nik confessed that he had been afraid. He attributed his success to:

  •  Staying intensely focused
  • Counterbalancing any movement against him
  • Taking all difficulties into consideration before and during the feat

Mr. Wallenda explained that  an immense rhythm developed in the cable which he had to counteract and that as the cable moved in one direction, he had to readjust himself to get the proper balance.  The pendulum was moving in one way, the line appeared to change as an optical illusion,  and though he was quite fatigued, he needed to take these challenges into consideration.

What makes him different

Nik Wallenda and his family members have treated us to many tightrope acts in the past.  But, he didn’t rest on his laurels and give us the “same old, same old”, knowing that it had delighted many audiences before.  Instead, he felt compelled to not only try something new for himself, but something that no one had ever done before.  That’s not to say that he didn’t play this stunt over and over in his mind millions of times as he visualized the dangers and problems that would occur so that he could overcome them.  In other words, while he hadn’t done this incredible feat before, he was PREPARED!

What makes you different?

Ask yourself, how can you show your uniqueness?  Are you willing to stretch your skills and tweak them in a slightly novel way that maybe has not been demonstrated before?  Are you willing to entertain, solve problems or be engaging to your clients and your audience?  How can you solve a problem that your prospective clients have?  How can you be helpful?  These are all questions that you need to ask…and the answer is different for each person.

That is what makes you unique!

I would be happy to explore this further with you on an individual basis.  Contact me for a free consultation at: Barbara@TheWriteTreatment.com

 

 

 

 

How to Convert a Difficult Client Into an Adoring Fan (and Use Social Media Content Wisely)

What do you do when clients vent their anger on the phone or online?  Most business owners are so uncomfortable with hostility that they don’t answer the emails or rush to get the client off the line.

Now especially with social media and the chance for a bad reputation to spread like wild fire, it is crucial that you defuse the problem.  No one is immune from this, no matter how “big”  or popular you are.

“What the public giveth, the public can taketh away!”-Barbara Hales.

Look at Paula Deen, the celebrity chef.  For years, she was adored for her homespun Southern manner and regional cooking.  Long lines form around her restaurants and QVC sells her cookware.  But, with unthinking and improperly chosen words that were highly  insulting or inflammatory to some, her career is over.  The television network will not be renewing her contract.  QVC also will not be selling her cookware any longer.  Of course, the best way to defuse a poor situation is to think carefully about what one says to avoid the situation in the first place.  However, once you’re there, bend over backwards to rectify the situation.

Here is a simple guideline to help you handle that difficult client (and make them a loyal fan instead!):

  • Diffuse the bomb before it explodes: When clients complain that there is a problem, replace that word with “tell me about your situation”?  Try to address it in a non defensive manner.
  • The Customer is always right: You’ve heard this adage before but there is a reason that this one is oft repeated.  It is important for people to save face and accusing those of being wrong will humiliate them (even if they were wrong)
  • Let clients express their feelings: Everyone is entitled to their feelings.  When they vent, simply empathize with them and state that you understand how they feel or why they would feel that way in the situation.  This calms the client sufficiently so that you can correct or explain the situation that is causing the problem.
  • Ask Questions:  The only way to address a problem that your client is facing is by finding out what the problem actually is.  Ask open-ended questions that can’t be answered with a simple yes or no reply.  This way, the client will explain the nature of the complaint.  Asking how you can help or what you could do to alleviate the problem, goes a long way to smoothing out a business-client relationship.

When you take these 4 action steps and follow this guideline, you will have resolved your client’s problems. Convert a complainer to someone who will be be your best PR (public relations),spreading the good words about you and your business.

Please sign up for the blog in the opt-in box at the top left of this page so that you don’t miss more helpful tips as they arise.

Tribute to Gandolfini

The story of James Joseph Gandolfini, Jr, better known as Tony Soprano to millions, is one of sheer inspiration and admiration.

Another illustration of “rags to riches”, this is a perfect case study of someone who rose up from very humble beginnings to utter success.

Gandolfini, the son of two Italian immigrants, was raised by a mother who worked as a lunch lady.  His father was a cement mason and bricklayer who went on to become a school janitor, albeit head custodian, for Paramus Catholic High School.  James had a normal public school education and went on to work as a bouncer , bartender, and club manager prior to finding out his true calling and passion- that of acting.  Just as in The Sopranos, he struggled to balance his career and family life.

Awards

Through the various roles that he played, James Gandolfini Jr. won the Screen Actors Guild Award for Outstanding Performance  in Drama three times as well as an Emmy.  While many may have rested on their laurels with these accolades, James continued to stretch his creativity by producing documentaries about veterans and their families.  Perhaps he was guided by the fact that his father won a Purple Heart during World War II.

Message

I am truly saddened by the loss of James Joseph Galdolfini Jr, who was struck down at such a tender age. Just this morning, we were informed that he died of a heart attack.   I wonder what great things that he would have shown us in the future if he had the time and opportunity.

Yet, we still have time to accomplish our goals, our set new ones.  Will we take the opportunity?

After working in the health field for over thirty years, I felt that I could help more people at the same time by transmitting information about health to the public at large and also various aspects of writing to help people with their businesses.  This has become my passion.

Yes, Mr. Gandolfini, you will be sorely missed.  Think of him when time is open for you to achieve your greatness!

Have you found your passion yet or are you still evolving?

Share your comments about this wonderful actor, this wonderful man and how it has affected you.  Enter your thoughts in the comment box below.

On A Health Writing Mission- What Can You Say?

When people ask what your business mission is, do you know?  What do you say?

Mentioning that you heal people or help people is pretty vague and doesn’t make you unique or any different from all the other healthcare providers out there.  On the other hand, as an example, if you were to say “empathetic humans answer the phone all the time”, this would set you apart because you know that everyone uses voice mail or telephone message services after hours.  Another example would be “We take all medical insurance plans. We’ve got you covered”.  Now, I am not saying that these are the ones that you should use but there is some thinking to be done here. What is it that you do differently from everyone else?

Rather than rambling, a great mission statement is one that is short and describes the business completely.  Not only that, it’s memorable so that it stays in everyone’s mind.  If I were to say the mission is “connecting with customers in 140 characters or less”, you would have no doubt that it is Twitter.  It describes the company to a tee and yet it is only 8 words.  Check out the following one-” to refresh the world in mind, body, spirit”.  This one belongs to Coke.  Facebook’s mission is “to make the world more connected.”  Yes, of course it does.  There is no arguing about this and yet it is only 6 words.

Now think of your mission statement.

Take the paragraph and hone it down to the essentials.  This will help give you a specific idea of what you stand for. The mission statement should be two sentences or less.  Think of what you want to be known for, or the goal that you represent.  An example of this is Zappos- “to provide the best customer service possible.

A mission statement, although memorable like a tagline would be, is not to be cute.  Rather it is to keep you on track as to what the business goals are.  Just think what happens if you have a tweet with 200 characters.  It doesn’t go through until you pare it down.  The mission statement can be viewed as the goals or structure within which the company operates. It includes the target market within the mission so that people know the company represents goods and services specific to their wants and needs. It fills a need that people have.

5 Tips for a Great Mission Statement

Ask yourself the following questions and the answers can be incorporated into your mission:

1) What does the business stand for?

2) What solutions do I provide?

3) What values do I represent?

4) How do I differ from my competition?

5) What do I want to be known for?

As you and your business evolves, the mission statement may no longer represent exactly what you do or reflect your uniqueness.  When that happens, change it, just as time and desires may have changed.

If you need help with your mission statement, or want someone to bounce your ideas off of, feel free to contact Barbara@TheWriteTreatment.com

 

 

Where Should You Be Spending Your Health Marketing Dollars?

Health marketing, just like promoting any other type of business, is drastically changing and is almost 180 degrees from what it used to be with computer use the new way of life for most people.

Take a look at the comparison between outbound and inbound marketing.

When it comes to outbound vs. inbound marketing, the numbers have inbounds as growing in popularity and outbounds plummeting. Which then will most companies be spending their marketing dollars on?

Outbound marketing (ads on billboards, tv, radio, snail mail) is considered a waste of time for many.

  • Results of a study by Voltier Digital shows:
  • 86% of viewers fast forward through television ads
  • 44% of direct mail remains unopened and tossed
  • 84% of viewers in the 20-35 year old bracket have clicked out of a website due to ads

With the popularity of the internet and rise of interactions on social media sites, marketing strategy is centering around interacting with clients and prospective clients within your target market by educating, entertaining and communicating.

With your participation on various social media sites including your providing solutions to common problems, you become more visible and people seek you out.  Clients come to you through your social media activity in addition to referrals and search engine sites.

Let Clients Come to You

People who have sought you out are going to be more interested in what you have to say.  So…say it.

Get your message out through publishing articles on syndicated sites, interesting blogs and electronic newsletters (ezines)

There are plugins that you can attach to your blogs that will print your posts to the various social media sites that you participate in like LinkedIn, Twitter and Facebook.  News aggregators like Reddit.com and Digg.com will help spread your message as does bookmarking sites (e.g. Delicious.com) helping your message to spread virally even more.

Content Marketing– your messages in a nutshell

Benefits include:

  • Increasing Leads
  • Driving Traffic to your site
  • Helping to convert leads to users of your services and goods
  • Increasing website rankings by search engines

Now a full 66% of companies recognize and confirm that their blogs are crucial for their  business success and budget for social media and blogs has doubled in the last 3 years.  This is no surprise when you consider the return on investment (ROI). Inbound marketing produces revenue in addition to leads at 62% less expense.  After all, people are coming to you, they are interested in what you have to say and are buying accordingly.

Remember, it is not talking at people, but to them that will build relationships and entice people to want what you offer.

Are you letting people know what you have to say?  Taking the time and effort to do this will make a big difference in the long run!

Don’t have time for this?  Outsource it.  I would be happy to help.  Contact me at 

Barbara@TheWriteTreatment.com

Business to Business and Health Marketers All Use Social Media, Do You?

Content Marketing Institute reported on their 2013 B2B Content Marketing Benchmarks, Budgets and Trends-North America study which highlighted the fact that soil media sites were used for content marketing more than ever before.  This was confirmed by Marketing Profs.

A staggering 91% of business to business marketers use content marketing strategy to reach their audience and social media plays a big part of that.

                        

Their content distribution is mainly done through social media sites.

 Curious to know which sites are used mostly?  Check out the chart below.

 

 Pinterest is used by only 26% of marketers and less than 7% for instagram.
So, if you want to get started, know where the “big guns” are.  If you are interested in reaching out and connecting with them, that is where you should be.  However, if you want to stand out in the crowd from your competitors, you may want to consider entering the less used channels so that you can make a name for yourself.
On the whole, Business to business marketers use only 5 social sites when it comes to distributing their content:
google plus, YouTube, Twitter, LinkedIn and Facebook.  Budgets have increased substantially over the last year to spend more attention to these sites with increased involvement.
Remember, business is done with those people that you know, trust and like.  What better way to reach out and start business relationships than talking with others on social media. (and finding out what they think and say about you!)
What sites have you been active on?  Have you had a lot of success with it.  Share your experiences.  Comment below.

 

 

Magic Books on Health and Life

 

“What an astonishing thing a book is.

It’s a flat object made from a tree with flexible parts on which are imprinted lots of funny dark squiggles.

But one glance at it and you’re inside the mind of another person, maybe somebody dead for thousands of years. Across the millennia, an author is speaking clearly and silently inside your head, directly to you.

Writing is perhaps the greatest of human cheapest generic zithromax inventions, binding together people who never knew each other, citizens of distant epochs. Books break the shackles of time. A book is proof that humans are capable of ‘working magic'”    – Carl Sagan

What would your book say about you in the next few generations?

Oops…you don’t have a book?  We can change that together!   Contact me to discuss it further: Barbara@TheWriteTreatment.com

What makes Effective SEO for Health Writing?

 

What is Effective SEO for Health Writing?

Effective SEO writing puts a face and voice to the body of content.

Think about it for a moment.  Without a face and voice, could you be identified?  Of course not! This is needed for recognition.  The same holds true for SEO writing.  Its’ needed so that people know who you  or your  business is and what you’re all about.

It no longer holds true that  just having a website means people will see the landing page and read about the goods and services.  There are thousands of websites springing up every day. Millions of online sites are hawking their wares.  Without effective SEO writing, or search engine optimization, you will be lost in the sea of websites, wandering aimlessly about. As a health writer, you want to help people and this lofty goal of improving health will never materialize, if you cannot improve the health writing or web content itself.

Identify  Your SEO Goals

What is it that you want to accomplish with your website?  Is it to educate?  Is it to get leads with new clients?  Effective SEO writing can accomplish this while directing traffic to your site and getting the traffic to convert to valued clients.

 The important Role of Keywords

Identify keywords that describe your site. Effective SEO writing incorporates these keywords into the content.  Then, when people search these keywords, a specific, quality keyword rich site pops up.

Optimizing the site with effective SEO writing also allows the search engines to understand and recognize the site.  The virtual spiders and search robots that crawl through the World Wide Web, find the site with the keywords that are identified, and link the site to the people searching.  As the frequency climbs, the higher the website ranking will rise and the more visible it will be.

Stuffing

It is crucial to keep in mind when attempting effective SEO writing that “stuffing” is frowned upon.  Stuffing is when keywords are loaded onto a web page in the site maps, meta tags or a web page itself.  Repetition of these words can make the page unreadable or unnatural to the spoken word cadence.  Not only does this unethical technique fail to contribute to success in rankings,  but also the keyword stuffing can lead to being barred from major search engines.  This is definitely not effective SEO writing.

Ensuring that a website and content incorporates effective SEO in health writing can be very time-consuming but is crucial to the success of your site.  It’s the single most important key to identifying it, establishing its authority, bringing traffic and giving new leads.

If this is not feasible, outsource it.  I would be happy to discuss it with you.  Contact me at Barbara@TheWriteTreatment.com