How to Improve Your Health Email Connection- In 6 steps

People are only going to open your emails if they feel you’ve made a connection with them.

Here are 6 ways that you can brush up on this connection:

1. Add pictures- whether these are photographs, vectors or drawings, your eyes gravitate to the images immediately rather than glossing over words.  Just like stories, the pictures do get remembered.  This was a key in why Pinterest is making such a popular push!

2. Find out which schedule works the best.-Send your emails out at different times and on different days to see which one is optimal in the day and life of your audience.  As you pinpoint this, send them out on this day and time consistently.  There is no point in sending out your emails at a time when your target market doesn’t log on.  Consistency will ensure that your audience, eagerly awaiting your message and anticipating your email, will not be disappointed.  When this happens and you let them down, they will not stay loyal to your email campaigns.

3. Split Test– Send out copies that differ by the heading, color, subject line, etc. to see which gets the greater opening and on which page people spent the most time

4. Calls to Action– Tell your readers what you would like them to do. Whether it is to sign up for an event or webinar, subscribe to a newsletter or blog, or purchase products and services, let your readers know that there are valuable and interesting things available to them.  Don’t keep them guessing or assume that they will figure it out from your site.  It needs to be spelled out and highlighted.

5. Create relevancy– Your emails will not be read if you are writing to the wrong audience. (e.g. parenting tips for the senior citizens)  Your topic must be one that touches your audience’s lives and one that they share, whether it is helpful tips, a story or words of wisdom

6. Add Analytic Tools- Google analytics is easy to incorporate, download and use.  Find out how many bounces there were, which page or article people were more attracted to and many more categories.  Besides having the link, make sure that you view the measurements so that you can adjust your emails accordingly.

Following these steps will increase your email opens, increase your subscription and help convert leads and readers to fast fans and buyers.

If you would like help with your email campaigns or would like a free consult, contact Barbara@TheWriteTreatment.com

 

6 Benefits to Patient Blogging (and a hidden one!)

Fear of HIPAA  violations is listed as the number one deterrent that keeps the majority of physicians from  blogging.

Yet, what about when the patients are doing the blogging?

Results of The Pew Research Center’s Internet and American Life Project,show  13% of patients blog about their health symptoms, experiences and diagnosis. More than one third of internet users have viewed medical issues in Forums, chat rooms, blogs or websites that other people have posted.

Advantages of Patient Blogs 

Benefits that patient blogs provide include:

  • Sharing therapy updates with friends and family without having to rehash the story repetitively
  • Introducing  new treatments that may not have been an option to the patient yet
  • Sharing symptoms in depth so that new diagnoses can be recognized
  • Giving a sense of community and lack of isolation
  • Offering hope
  • Linking to additional resources and Community support

University of Texas-Austin researcher and psychologist, James Pennebaker, points out that in his studies, people expressing their strong emotional upsets on paper enjoy a stronger immune system and improved health.

Sona Mehring, the founder and CEO of Caring Bridge which is a company offering sites for patient blogging, states that the blogging is

“almost something that needs to be prescribed.  It’s proven itself to be a highly accessible, low-cost method of helping people cope with their illness.  It needs to be part of the care plan”

Help For Doctors 

Nancy Morgan, director of the art and humanities program of Georgetown Lombardi Comprehensive Cancer Center shows patients how to write and share thoughts to help cope with their medical conditions. Research by her and colleagues found that posting online about their illness and experiences appears to provide an organizing effect in their minds.  Morgan points out that

“The writing helps them make sense of it or figure out what they want to say to their family.”  Even more important, “You can organize your thoughts and tell your doctor, This is what I need”.

Hearing all the medical issues and new symptoms or developments, allows doctors to offer more comprehensive treatments because they are in on what is going on.

Additionally, by doctors encouraging patients to blog about their health, it shows that they have empathy.

In the end, isn’t that what medicine and health care is all about?  The caring that we do for one another- showing we care.

What is your experience with patient blogs and community chat rooms?  Share your thoughts in the comment box below.

How to Get Subscribers for Your Newsletters and Ezines

When using newsletter marketing, if you think that you can add all your patients or clients to your Ezine or newsletter list without their consent, think again!

Sending digital newsletters to “subscribers” who did not opt-in, is inviting those who did not request your Ezine to hit the delete button without ever opening the newsletter.  Worse yet, you will get scores of spam complaints, which can actually shut down your email campaigns by the host server of your newsletters.

Opt-In Process

An opt-in is like someone raising his or her hand and saying, I want this; I want to participateRegardless of whether you signed readers up or they signed up themselves, an opt-in process will ensure that the readers want to be there.   When they have enrolled as subscribers, a confirmation is requested and when approved, you have them.

4 Benefits to Having an Opt-In Subscription

Adopting an opt-in process for your newsletters have several advantages:

  1. Improve deliverability– your site will be whitelisted, ensuring that your delivery gets passed the spam filters.  Your readers will look forward to opening up your regular newsletters and interested in what you have to say
  1. New Leads (prospective clients) will be genuine people more than likely and not made up names with fake email addresses
  1. Save Money- newsletters going out in the mail to the wrong address means throwing money out and increasing your expenses with no benefit.  Ezines sent to “fake lists” cost you in terms of wasted time and marketing
  1. Separates the Real leads from the tire-kickers– By getting the prospective subscribers to go through the opt-in process, you can distinguish those who are truly interested, as opposed to those who are curious and just want to see your work on impulse

Your Gift- Your Value

Sure, you know your message has value, but unless your target market also knows this, you will have no one interested in subscribing to your newsletter or Ezine.

Figure out what your market is interested in and provide it.  Give a gift or an incentive, which is valued and considered helpful or beneficial.

Some gifts, also known as bonuses or premiums may be:

  • Free Ebook or chapter of a book that you are promoting
  • Whitepaper, guide, tip sheet, Frequent Questions and Answers sheet
  • Free evaluation or consultation
  • Trial membership in an ongoing service

Part of your opt-in process will consist of having prospective clients provide their email addresses to receive the bonuses they want.

Offer an Ezine or newsletter that has been circulated before so that a prospective reader can get a feel for your “voice”.

Most importantly, make sure that the Ezine or newsletter delivers quality and helpful information every time the new one is issued.

This will turn your information into desired material that people look forward to with each delivery.

Resource

How to Get More Subscribers for Your Email List – Copyblogger

I would be happy to discuss your newsletter with you.  Feel free to contact me at: Barbara@TheWriteTreatment.com

 

Tribute to Our Veterans and Soldiers this Memorial Day

 

 

While many Americans choose to celebrate Memorial Day as the start of the summer season with the family trek to the beach and barbeques up all around us, please remember the true meaning behind Memorial Day.

 

Today we pay tribute to those who have made the ultimate sacrifice.  Here’s to our real heroes, the ones who have given their lives to honor The United States and our freedoms.

I also pay tribute at this time to the families of our veterans who in supporting them and us have made profound sacrifices as well.  For these families, Memorial Day is everyday, not just once a year!

 

Here are some quotes of other well-known personalities on the topic of patriotism and Memorial Day.

 

“Patriotism is supporting your country all the time, and your government when it deserves it”- Mark Twain

 

“A man’s country is not a certain area of land, of mountains, rivers and woods, but it is a principle and patriotism is loyalty to that principle”- George William Curtis

 

“There is nothing wrong with America that cannot be cured with what is right in America.”

 

“Memorial Day this year is especially important as we are reminded almost daily of the great sacrifices that the men and women of the Armed Services make to defend our way of life”- Robin Hayes

 

“On what rests the hope of the republic?  One country, one language, one flag!”-Alexander Henry

 

“True patriotism isn’t cheap.  It’s about taking on a fair share of the burden of keeping America going”- Robert Reich

 

“It’s always the generals with the bloodiest records who are the first to shout what a hell it is.  And it’s always the war widows who lead the Memorial Day parades”- Paddy Chayefsky.

 

“On Memorial Day, I don’t want to only remember the combatants.  There were also those who came out of the trenches as writers and poets, who started preaching peace, men and women who have made this world a kinder place to live”- Eric Burdon

 

“Ceremonies are important.  But our gratitude has to be more than visits to the troops, and once-a-year Memorial Day ceremonies.  We honor the dead best by treating the living well.” – Jennifer M. Granholm

 

So, let’s take our hats off to our servicemen and their families.  We salute you.

4 Simple Ways to Promote Your Health Business This Summer

The summer is typically the time when your clients, patients and families are off on vacations, or taking time away from work to visit the seashore.

This does not mean that you have to table your promotions and news until the Autumn when you could be forgotten.  Keep your branding in the minds of both clients or patients and news media (reporters, journalists) so that your marketing does not have to start from scratch in September.  There are some great ways that you can “spread Your word” over the warm months ahead.

Four ways to promote yourself this Summer:

  • Now is a great time to enter the foray of mobile marketing- send out little news tidbits or email campaigns in a mobile-friendly manner (compatible with iPads, smartphones, Kindles  and hand-held devices)  Hyperlink these short comments to your websites or landing pages to allow those interested, to view the information in more depth
  • Pitch your local reporters and journalists with interesting stories. Develop long-lasting relationships with the local media.  This may be a slow time for them but they still need to come up with features.  You may be just what they are looking for- a win-win situation for both of you.  Then when things heat up in the Fall, they will remember you and you’ve got their ears.
  • Invite your clients to take a photograph of themselves with your product, service or tee shirt (with your logo visible) in their vacation spot and award the most creative image with a prize.  Have them post this image on various social networking channels like Facebook, twitter, instagram, youtube.
  • Create a hashtag and have your clients tweet about how your services or products have helped them this summer or have thought of a creative way to use your products/services

Posting interesting stories on your Facebook page works well to get people visits and likes.

Sign up at the opt-in box in the top left corner to get more ideas.  Don’t miss out!

 

 

Happy Mother’s Day to Those Who Hold My Heart

Happy Mother’s Day to my children, for without them, I would never have known the expansive love of being a human as well as a mother.  They have truly taught me what love is and for this I am grateful.
I have bittersweet tears for my Mother whom I loved and feel so much gratitude for.  If only I told her this more often, but somehow I think she knew.
Children wistfully say they wish that their parents told them how proud they were of them more often.  How often do children say that ” I am proud of you” to their parents.
So, Mom and Dad, maybe it is too late but I am so very proud of you.
In honor of this day, I am enclosing some quotes that have been passed around in honor of Mother’s day.

How are Health Writers and Health Providers Engaging readers?

New subscribers and new clients or patients need special attention when first developing a relationship.  They don’t know you yet but they have raised their hands to show interest.

It’s time for you to show interest back!

A good way to do this is with a series of follow-up emails sent out automatically.  These are called auto responders.

Benefits of Auto responders:

  • Welcome the new opt-in subscriber.
  • Don’t mis the opportunity to refer them back to your website for more information with subsequent autoresponders
  • Use this as an educational tool.  Provide information about services and products.  Supply helpful advice and tips, answer questions that people may have
  • Personalize with the name of the receiver so that it doesn’t seem like a product of a mass mailing
  • Develop trust and confidence

Autoresponders are set up in a series so that they can be sent out automatically once set into action.  It doesn’t take time out of your daily day.

Are you making use of them?

Not sure of how to employ this technique or what to say?

Shoot me an email and I would be happy to review it with you on a more personal level:

Barbara@TheWriteTreatment.com

9 Tips to Get Email Addresses

You have heard time and again that the money is in “the list”- your email list of clients and leads for prospective clients or patients.

The list is what you will use for email campaigns, or promotions, information or promotion of goods and services.

The thing is, how do you get people to give you their email nowadays?  People are overcautious about you crowding their inboxes with unwanted verbiage or selling unwanted services and products.  Worse yet, people are leery about you selling their email information to others.  So how do you get people to willingly part with their precious email addresses?

Simply put, by offering something that people want or by allowing them to interact with you and others, the address will be more forthcoming.

Here are some suggestions:

  1. Offer them a white paper, free guide, tip sheet
  2. Offer a free consultation to review their website, email campaign, etc.
  3. Let them download a free ebook with sign-up
  4. Have them opt-in to your blog or to get your newsletter/ezine
  5. Offer certification or an award
  6. Run a contest
  7. Have a guest book that the visitor can sign in exchange for a gift
  8. Allow them to give a byline or link to you with their services so that people can see who they are
  9. Offer a free course, tele seminar or webinar

Try one each month and see what works best for you.

If you need help, contact me for a free consultation and we can discuss your needs and specific program tailored for you.

Will Truth in Healthcare Marketing Help You?

Believe it or not, there are a lot of people in the public who are confused over who is considered a medical doctor.

 

Two surveys done for the AMA prove this point.  Telephone surveys were done by Global Strategy group in 2008 and Baselice & Associates in 2010 polling 850 adults throughout the country.

Results of the study showed only 46% in 2008 and slightly more than half in 2010 concurred with the following:

“It is easy to identify who is a licensed [medical doctor] and who is not by reading what services they offer, their title and other licensing credentials in advertising or other marketing materials.”

 Those polled were also confused as to whether chiropractors and psychologists were medical doctors. Thirty-eight percent felt that chiropractors were real doctors and 49% said psychologists were medical doctors.

 With holistic practitioners opening their doors along with alternative therapists and nurse practitioners with Ph.D’s introducing themselves as doctors (and taking on the role of doctors), it is easy to see how the confusion will become even more widespread.

Truth in Healthcare Marketing 2013 Bill

This bill cosponsored by Rep. David Scott from Georgia and Rep. Larry Bucshon from Maryland hope to clear up any confusion so that consumers have a more educated choice for their healthcare services, and know the credentials of those professionals who are advertising their services.  The bill was sent to the Energy and Commerce committee .

You are On Notice

The Healthcare Marketing Bill specifically makes it illegal for a healthcare provider to make false claims or incorrect statements in marketing materials regarding their degree, license, clinical background and training.   Any licenses that are held must be clearly mentioned.

If you are “stretching the truth” a bit or inferring information that may be misconstrued, you are on notice.  The Federal Trade Commission will charge you with violations.

Are You Confused About Your Brochures or Ads?

Don’t open yourself up to criticism or violations that you will have to defend in court.

I would be happy to give you a free evaluation of your healthcare marketing pieces and we can discuss them further at your convenience.

Avoid being made the “test case” or chump!

Contact me at: Barbara@TheWriteTreatment.com

 

 

 

Information from Industry