4 Simple Tips to Creating a great Health or Medical Speech

From time to time as a doctor or other healthcare provider, you will be asked to give a speech to either colleagues or to the lay public.
While you certainly have amassed enough knowledge and have enough information for the subject, what you actually say is important. What you leave out is as or more important.If you simply give a list of facts and statistics, your talk will be one big yawn.

Sit back and take a look at your speech while you craft it. Are you entertaining your crowd or boring them?

No problem- here are some tips to help you with your talk.

1) Tell people why you care about the topic- make it personal…the more personal the better. It shows authenticity. What’s more, people remember stories. Long after people have forgotten the statistics, they will remember and tell your story to others. An important thing to point out is that it must be YOUR story- don’t relate someone else’s tale
2) Work a funny situation or a joke into the talk. It lightens the load.
3) Keep the talk targeted to the one message that you would like to convey or get across. Give illustrations to enable people to understand the message.
4) Have a call to action that you weave into the last few minutes of your speech. What is it that you would like them to do? Make an appointment with you? Buy your book? Whatever it is, figure this out before you give your speech. Don’t keep this a secret and assume that the audience can figure this out. People need to actually be told and if they have learned from you and you have entertained them, they will want more of you, whether it is a book to take home, a newsletter or another contact.

If you need to have a speech written or you would like a free evaluation of one that you have written, send me an email at:
Barbara@TheWriteTreatment.com

Strip Down

From time to time, you may be called on to give a speech- whether it is for the public library,or other public venue or for medical students perhaps. The real key is to “Strip it Down”!

There may be a tremendous amount of information that you would like to impart- covering them may make you ramble.

As you prepare your speech, write out the salient features in bullets highlighting all of the points that you would like to convey and the benefits of each. Then write out only one sentence for each that explains or illustrates the point. The audience will remember these points better than a long winded explanation of features. Then too, if you can add stories, this will be powerful as stories are what are remembered more than any fact or statistic that you mention. Add examples to each of the sentences that you bulleted.

Don’t forget that as much information as you are going to impart, you need a final actionable message.
Want them to:
*Make an appointment to discuss the topic further
*Sign up for your newsletter
*Buy your book
*Enroll in your coaching program

Giving a speech tells people that as a doctor or health writer, “You’re there and You care” but if you don’t end it by telling them how to follow up with you, you are doing them a disservice as well as yourself!

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Health Writer- were YOU engaged?

Ever feel that your advice on Twitter (great as it might seem to you) was falling on deaf ears?
As a healer or a health writer, it is very helpful to see what compels people to connect with you in your Twitter world.
Trying to figure what it is that connects you to your audience?

Now there IS a way to find this out.

Twitter has made your archives of previous tweets available to you. By clicking into the archive and examining it, you can tell when there was a spike in readers, from comments to referrals and leads. Assessing the quality of engagement by evaluating historical stats can give you a great insight into the content that resonated best with your fans and audience. Was there a specific topic that your audience responded to? Was there a survey or special offer that peaked participation? Which topics garnished more retweets?

As we head toward the New Year, analyzing what worked, and what didn’t over the last year will help us improve our marketing strategy and keep us from just spinning our wheels.

Here’s hoping for a successful New Year!

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Happy Holidays!

As 2012 slowly comes to a close, I want to say “Thank You” for subscribing to this site, reading posts and newsletters, commenting and supporting us here at TheWriteTreatment.com

Here are some quotes for you that express the sentiments of the holidays.

Peace is always beautiful. — Walt Whitman (1819-1892)

It is possible to live in peace. — Mahatma Gandhi (1869-1948)

All works of love are works of peace. — Mother Theresa (1910-1997)

Peace is every step. — Thich Nhat Hahn

All we are saying is give peace a chance. — John Lennon (1940-1980)

To reach peace, teach peace. — Pope John Paul II

If you want peace, work for justice.– Pope Paul VI (1897-1978)

Quotes to use with pictures of children on Christmas (Holiday) cards:

Christmas, children, is not a date. It is a state of mind. ~Mary Ellen Chase

Our hearts grow tender with childhood memories and love of kindred, and we are better throughout the year for having, in spirit, become a child again at Christmas-time. ~Laura Ingalls Wilder

Never worry about the size of your Christmas tree. In the eyes of children, they are all 30 feet tall. ~Larry Wilde, The Merry Book of Christmas

I hope that you have been helped and look forward to helping you further in the coming year.

Let’s all eagerly anticipate with optimism and confidence, a healthier, peaceful year to come.

Health Writers- decide on how social You need to be

It is easy to be overwhelmed this time of the year. But it is also a time that we reflect on the past year and analyze how our lives went- not just personally but professionally as well.

Did we keep to our business plan? Did the steps we took and the marketing (or lack of marketing) work?

Perhaps now, before deciding on the New Year’s resolutions, you could sit down and evaluate the avenues of social media that you took and how successful they were. Maybe you spread yourself too thin and didn’t really participate in each site that you joined.

The first step is assessing what the goals are and what you are looking to achieve by participating in the various social media channels. Typically these sites are to:
*Reach potential clients/patients
*Stay in the minds of current clients/patients
*Branch out beyond current location
*Build a community
*Assert yourself as different from your competitors
*Assert yourself as an authority

One way to achieve these goals is to set up a community and cultivate your “friendships”. People are looking for interesting news and issues. They want to be educated (without being talked down to). Compelling content must be supplied on a regular basis. If you don’t have time for this commitment, you can enlist the aid of your staff for various posts.

If time is an issue, there is no reason to sign on to every new channel that pops up- of which new ones are developing every day. Instagram and pinterest are just two examples of many. Choose the site that works best for you- one where your clients/patients are most likely to dwell.

Good luck with your efforts.
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I’m here with all of you to share your grief

My sincere condolences go out to the families of those shot by the horrific tragedy that we, as a nation,experienced yesterday.

As a person and a parent, my heart goes out to you. I shed a tear thinking of the tremendous loss- the family celebrations, the birthdays, graduations, weddings, and all the hopes and dreams that you had for your children. As President Obama said. “I know there’s not a parent in America who doesn’t feel the same overwhelming grief that I do.”

There is nothing that any one of us can say that will fill the expansive void today. Just know that we are here for support and warmth.

Health Writer to Health Professionals: Can you Digg it?

Digg Out Your Useful Information
Posted by barbarahales

Health writers and medical professionals can collect useful articles,images, photos, videos and stories from the web which will help their patients and readers “digg” this information.
The digg website is social and is now connected to your Twitter,Facebook, linkedIn and StumbleUpon. When a Facebook account is connected to Digg, articles can be shared on the Facebook page.

A great feature is that when Digg interviews a celebrity, registered digg users can submit questions to that famous personality. Imagine having your name linked with celebrities in your field? Picture being linked to the Surgeon General or celebrities that can give you and your company good reviews by mentioning your name.
With negotiations for buyouts over the last few years and releases of new versions, some fans of the Digg website have been lost.

What does this mean for you? Well for starters, there is not as much competition with others for good placement of your articles and stories. The chances of you getting more visibility are greatly increased.

So, when it comes to wanting to get a message out there which will be helpful to your herd, “Can You Digg it” ?
Do you Digg it too?

12 Inspirational Quotes from a Health and Medical Writer for all of You

Today is 12/12/12. It is the last time we will see repetitive digits like this for another century.
Unless we live to more than one hundred years, we will never see this phenomenon again.
Many people feel that this is a lucky day or one in which we can promote our leadership and shine.

In the celebration of this event as well as the holiday season, I would like to share 12 inspirational quotes.
1)”I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough, we must do.” – Leonardo da da Vinci
2)”How wonderful that no one need wait a single moment to improve the world.” – Anne Frank
3)“Never believe that a few caring people can’t change the world. For, indeed, that’s all who ever have.” – Margaret Mead
4)“Go out into the world and do good until there is too much good in the world.” – Larry Miller
5)“When you cease to make a contribution, you begin to die.” – Eleanor Roosevelt
6)“I feel that the greatest reward for doing is the opportunity to do more.” – Dr. Jonas Salk
7)“Your thoughts, words and deeds are painting the world around you.” – Jewel Diamond Taylor
8)“The mind has exactly the same power as the hands: not merely to grasp the world, but to change it.” – Colin Wilson
9)“We can choose to be affected by the world or we can choose to affect the world.” – Heidi Wills
10)“It takes each of us to make a difference for all of us.” – Jackie Mucheson
11) “When we can see the world the way others do, we can begin to promote peace” -Barbara Hales
12) “When we can pass our heartfelt stories to others,we share a piece of ourselves and are remembered”- Barbara Hales

Which quotes do you live by? Comment below.

11 Steps to Successfully Network for Health Writers and Doctors

Even physicians and medical writers need referrals, and there is no better way than to introduce yourself, especially when you are new to the area or hospital and NETWORK, NETWORK, NETWORK.

So, you’ve been to a conference or a networking event. You made great contacts and gathered a slew of business cards. Everyone seemed like-minded and jovial. Quite a few people you met seemed like they would be good for a joint venture or prospective client.

But what have you done about that stack of cards after you have gotten home and back to the daily grind? If you are like many people, the stack of cards languishes on a desk corner or in a draw until you think about it again or decide how they can benefit you. After a while, you forget who they are and the stack becomes just a bunch of meaningless cards.

In order to maximize your networking experience, there are 11 steps that you can take.

1) Establish the means of later contact
Lack of further contact strongly suggests indifference but no one wants to be a nuisance either. Ask whether a person prefers follow-up contact in the form of email, texting or phone calls.
2) Have patience
If the prospective client tells you to call in two weeks or next month, don’t call in the next two days instead. This will only make you a pest and will not be appreciated.
3) Drop your “business-buddy” a note
A thank you card or note to say how much you enjoyed the encounter goes a long way to stay in a person’s mind in a positive way.
4) Send out pertinent information
A great way to stay in a person’s thoughts is to sporadically send helpful or pertinent information regarding the field that the prospect is in or a solution to a pain that the prospect is struggling buy zithromax no prescription with. When interested in doing business, you will be uppermost in his/her mind.
5) Be timely
If you have promised to send information to the prospect at a given date, make sure that you do (or earlier which is always appreciated and duly noted). Being late shows a lack of respect as well as a lack of interest.
6) Send a follow-up letter
Just like you, your prospect has spoken to many people and collected a stack of cards. You will only be a face in the crowd by tomorrow. Sending a note with specifics as to the conversation you had or a joke (or story) you shared will go a long way to keep you remembered.
7) Fill a need
Do some research before your networking event and learn what the key pains are in the profession. Come up with at least one solution to address this problem and you will shine above all other attendees.
8) Leverage who you know
If you have contacts within the organization or company, have them “drop your name” with the prospects.
9) Make a date
Invite your prospect to lunch or a cup of coffee to “touch bases” and be thought of in a friendly manner. After all, more people do business with those that they like, know and trust.
10) Re-event
Invite your prospect to a new similar event or conference to reinforce your business relationship with topics that your prospect is interested in or focused on.
11) Connect where they are
Find out if your prospect is active in social media. Are they on facebook, twitter or linkedIn. Contact them and “befriend” them or “follow” them on their sites.

Taking these steps will put those cards out to work for you and not just collect dust. The event will truly be empowering.

For further help, feel free to contact me at:
Barbara@TheWriteTreatment.com

Patients Engaged To Their Doctors

One in every 5 American doctors now engage with their patients by having people submit key health measurements electronically. Doctors are taking a proactive stance by having patients send in these measurements for health monitoring by email or text according to a mobile survey.

Healthcare providers are adopting more progressive methods than used in the past for communication.
For those patients in the high-risk category, medical facilities and health providers must improve communication, reach patients and engage them. Those patients participating in health and wellness programs for conditions such as hypertension, diabetes, smoking cessation and weight control are more likely to use and want digital interaction with a higher interest in email (46%), smart phone apps (14%) and texts (27%).

Nearly half of American consumers are now using smartphones and these phone users show a greater preference for text messages (26%) and push notifications (17%)
As time marches on, more doctors will need to take this opportunity to use digital modes of communication, thereby enhancing their patient loyalty and building their brand. As we move forward, new interaction programs that engage the patients must be looked upon as part of enriching patients’ lives, promoting their health and a part of medical care.

A good way to let patients know that this is available to them is by having a newsletter where you can print this and any additional weekly news that is going on with the medical practice or facility.

Do you or your healthcare provider embrace the new forms of communication? Do you want this participation?