Ralph Waldo Emerson said “It is not enough to write so you can be understood; you must write so clearly that you cannot be misunderstood.”
This describes well how important it is to convey your message to your patients, readers,or clients when promoting health. As people become more interested in turning to social media and online for their health information, they not only want, but need to read the information in ways that can be understood.
Patients know that their doctors are very knowledgeable; doctors don’t need to use medical terms or big words to prove their knowledge.
There is specific information that is sought, even when it is not specific for a specific person:
*type of testing to prove condition
The key to having people read your information and keep coming back for more is when you inject yourself and your personality. Talk the way your patients talk and inject illustrations and stories. Everyone loves stories and those stories that help describe or explain a medical condition go a long way to helping those not only understand but also remember.
Mark Twain was quoted as saying “I never write metropolis when I get paid the same amount of money to write the word city.” Long after your site is written, it is not the data that people will remember or statistics. It’s the story that will carry on (and be spread)
Even if you are promoting health, this is one viral spread that you would be happy to have!
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