Are you a misunderstood health writer or medical professional?

Ralph Waldo Emerson said “It is not enough to write so you can be understood; you must write so clearly that you cannot be misunderstood.”

This describes well how important it is to convey your message to your patients, readers,or clients when promoting health. As people become more interested in turning to social media and online for their health information, they not only want, but need to read the information in ways that can be understood.

Patients know that their doctors are very knowledgeable; doctors don’t need to use medical terms or big words to prove their knowledge.

There is specific information that is sought, even when it is not specific for a specific person:
*type of testing to prove condition
*treatment options
*alternative therapies

The key to having people read your information and keep coming back for more is when you inject yourself and your personality. Talk the way your patients talk and inject illustrations and stories. Everyone loves stories and those stories that help describe or explain a medical condition go a long way to helping those not only understand but also remember.

Mark Twain was quoted as saying “I never write metropolis when I get paid the same amount of money to write the word city.” Long after your site is written, it is not the data that people will remember or statistics. It’s the story that will carry on (and be spread)

Even if you are promoting health, this is one viral spread that you would be happy to have!

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Special Thanks to You by a Health Writer

I am so very grateful to have my friends and loved ones in my life. I am also thankful to have had the opportunity to promote health and heal others. There’s something wondrous about seeing a life renew.

Thanksgiving Day holds the wonderful premise that we reflect on what we have and be grateful for it.
To celebrate this lovely tradition, I have compiled a list of these beautiful quotes to remind us of the importance to express thank you.

“Courtesies of a small and trivial character are the ones which strike deepest in the grateful and appreciating heart. ”
~ Henry Clay

“Gratitude is when memory is stored in the heart and not in the mind.”
~Lionel Hampton

“Let us be grateful to people who make us happy; they are the charming gardeners who make our souls blossom.
~ Marcel Proust

“No one who achieves success does so without acknowledging the help of others. The wise and confident acknowledge this help with gratitude.”
~Author Unknown

“In everyone’s life, at some time, our inner fire goes out. It is then burst into flame by an encounter with another human being. We should all be thankful for those people who rekindle the inner spirit.”
-Albert Schweitzer

“Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.”
-Oprah Winfrey

“Be thankful we’re not getting all the government we’re paying for”
Will Rogers

“Keep your eyes open to your mercies. The man who forgets to be thankful has fallen asleep in life”
-Robert Louis Stevenson

“To see the world in a grain of sand, and to see heaven in a wild flower, hold infinity in the palm of your hands, and eternity in an hour”
-William Blake

“If the doors of perception were cleansed, everything would appear to man as it is, infinite”
-William Blake

What are you grateful for? Share your thoughts and feelings in the comment box below.

Health Stories Connect Us

People remember stories better than statistics. They are touched by them and as humans, we crave contact with each other as well as knowledge of the people we come in contact with, through their stories.

This is true in promoting health and healthcare facilities as much or more than in selling products or other services. A good illustration of this is the following book.

The Color of Atmosphere tells one doctor’s story and the route of her medical career with warmth, humor, and above all, honesty.

As we follow Maggie Kozel from her idealistic days as a devoted young pediatrician, through her Navy experience with universal health coverage, and on into the world of private practice, we see not only her reverence for medical science, and her compassion for her patients, but also the widening gap between what she was trained to do and what is eventually expected of her.

Her personal story plays out against the backdrop of our changing health-care system, and demonstrates the way our method of paying for health care has reached its way into the exam room, putting a stranglehold on how doctors practice, and profoundly influencing the doctor-patient relationship.

The stories she shares illustrate the medical, economic, and moral complexities of US health care. To understand Dr. Kozel’s ultimate decision to leave medicine is to better comprehend the disconnect between our considerable medical resources and how our health-care system falls short of delivering them.

Feeling close to our physicians allows us to be healed with a “hands-on” and touching treatment. It makes us feel better and it makes us want to seek out those exact people or places when we need those services again.

What are some positive experiences that you have had?

Share your thoughts in the comment box below.

New Way that the Health Writer, Medical Writer and Health Provider Can Spread the Message

Social media is now so much more than families trying to stay in touch or kids discussing the latest news and fashions.

For healthcare writers or doctors,social media interaction is the new way to spread your important messages to the public, your clients and patients.
Before you try to engage however, it is important to set up a plan.

Ask yourself “What is it that I am trying to accomplish?” Consider:
*My target market is….(public, hospital peers, clients, patients)
*Am I trying to educate, get new leads (new patients or clients)
*Am I trying to present myself as an authority in a particular field (Do I have something that I do that is unique to me?)

Blogging is great but don’t embark down this road unless you can devote time to this on a regular basis. Keep in mind, the blog is to educate patients, not to be a continuous advertisement. People might read part of the content once, but they will never be back. The goal is to have continuous interaction or an ongoing relationship.

Consider checking for liability. It is one thing to speak about a medical condition in general but if you are speaking to a specific patient about a specific patient, keep in mind that this would violate the HIPPA laws.

Simple Rules to Live By

To boil this down to the simplest rule to live by, you don’t want to post anything that the reader can recognize as belonging to them or a specific person.
*Don’t discuss a specific patient’s medical conditions in an effort to answer questions. This should be reserved for the telephone or an office appointment
*Don’t post pictures, even if they are babies that you delivered and the photo was supplied by the parents
*Don’t discuss patients specifically online. When people think that you will be talking about them, it is a clear way to lose all your patients or clients instantly!
*Don’t try to be funny. What one person may consider humorous, others may view as offensive

Make everything that you “say” online be easily understood by clients and patients….and then YOU will be understood!

Check your hospital that you are affiliated with as a practicing physician to see if the health facility has a policy regarding participation in social media.
If Facebook is the media of your choice, make sure that you have a separate page for professional use. You don’t want to mix your friends and family with your professional contacts.

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Medical Marketing Review

“You Should See My Doctor: Cost-Effective Marketing Ideas for Your Practice” by Dr. Giovino may have been published in Family Practice Management back in January 2002, but it is as relevant today as then. The principles still hold true.

Without mincing words and telling it like it is, Dr. Giovino says: Marketing is something of a dirty word among many physicians. Mention it, and they immediately picture that used-car salesman peddling his lemons on late-night television. True, that’s a form of marketing, but it’s marketing gone wrong.

Done right, marketing is not synonymous with trickery. Instead, it is nothing more than influencing choice by demonstrating the real value of a particular product or service as in this case, healthcare.   Although the advice was aimed at Family Practice doctors, the marketing wisdom holds true for all specialties.

His key point is that Marketing isn’t necessarily a dirty word; it’s simply influencing choice by demonstrating the value of your services.

The best way to begin your marketing efforts is by providing excellent care and service to your current patients. In competitive markets, physicians need to embrace the marketing methods of other industries and shouldn’t be afraid to do so.

Don’t miss an opportunity to send out a happy birthday letter. Kindness to patients goes a long way. Along the same lines, don’t miss out on sending the welcome to the practice letter to stress the appreciation for coming to the office as a patient.

Another simple marketing tool is the appointment reminder. At the time of the visit, you can already be entering into the computer or patient list, when you want the next appointment to be scheduled.

Finally, maintain good relationships with other specialties within your area. They will be a good source of referrals.

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Medical Marketer Question- Facebook Group Page or FanPage? What is the Difference?

Establishing a group or fan page is great for marketing your practice or business. But do you know the difference between the two?

Facebook groups are ideal for promoting a cause on a smaller scale or for setting up information on a personal level.

Facebook Pages enable you to exchange information and communication with customers, patients or fans while shielding them from your personal accounts or pages.

Pages are very useful for:

  • Celebrities
  • Businesses
  • Music bands
  • Establishing branding
  • Doctors or Medical Practices
  • Dentists
  • Chiropractors
  • Animal hospitals and Vets
  • Hospitals and Medical Facilities

You can send out an unlimited amount of updates to your database doing this for medical or dental marketing while highlighting the businesses rather than a particular person and you can grow as large as you desire.

The best thing about a Facebook page is that you are not limited to the 5000 connections cap that you are subjected to on your friend site and you don’t have to name the administrator (who may actually be a whole team at work)

Well, now that you’re pumped, are you ready to start one for your medical or dental marketing?

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