Whether you are a health writer, B2B writer or an entrepreneur with another business, having a facebook page is helpful when it comes to promotion. But what happens after the page is up? Do you let it get out?
Constant Contact has some good advice for this very topic and I have provided this to you today from them so that you can benefit from their suggestions. Read on.
So You Have a Facebook Page. Now What?
Do you remember the infomercial for the Showtime Rotisserie Oven? The one where Ron Popeil famously proclaimed that you can “Set it, and forget it?”
Well, the inventor and marketing personality was also famous for another catchphrase, “But wait, there’s more!”
When it comes to Facebook, people often think they can pay attention to that first catchphrase. All they have to do is create a Facebook Page and everything will happen on its own. Right? Wrong.
The truth is, Ron’s second catchphrase is even more important. If you want to get the most out of your Facebook Page, you have to do more than just have one. You have to use it to drive engagement and results. Here are four ways to do that.
1. Promote Your Page: Tell everyone about your Page and encourage them to visit and “Like” it. You can add “Like Us on Facebook” buttons to every email you send, but a more exciting way to increase the number of Likes may be with a social campaign. Reward every person who Likes the Page with a coupon, access to exclusive content, or some other incentive. If you’re a nonprofit, you can even offer to make a donation for every new Like you receive.
2. Share and Engage: Keep your new fans engaged with great content, such as videos and photos, helpful tips, inside looks at your business or organization, special offers and discounts, and more. Ask questions that will get your fans to share their thoughts. And when people comment or ask questions of you, make sure you’re ready to respond.
3. Drive Business: Create an offer that’s only available to the people who Like your Page, such as the ones mentioned above. Then promote it (via email, Twitter, LinkedIn, etc.) to drive more activity on your Facebook Page. How will you know if your offer is a good one? Ask yourself if you would act on it if your favorite business or organization offered it to you.
4. Track Your Results: Is your offer as compelling as you had hoped it would be? Monitor your reporting data to find out. Learn how your social campaign drives Page visits, shares, new Facebook fans, and email subscribers, and what networks http://hesca.net/ambien/ are driving the most people to visit your Facebook Page. Knowing this information will help you know where your time might be best spent to get the biggest return in the future.
And then, when you’ve finished one social campaign, start planning another one. Social media is not something you can do once and then move on. Create a steady stream of activity, so your fans, both new and old, will be excited to hear you say, “But wait, there’s more!”
Are you getting results from your Facebook activity? Let us know how you are doing it!