Webinar Writing Boosts Your Client Numbers

What are webinars actually?

A webinar is short for a Web-based Seminar- a lecture, presentation, demonstration of a new product,workshop or seminar that is transmitted over the Internet. Webinars themselves may be more collaborative and include polling and question & answer sessions to allow full participation between the audience and the presenter. Questions may be garnered through a telephone connection or by typing into a question box to the presenter or moderator.

Features of a Webinar
-Live or streaming video
-Whiteboard: enables presenter to highlight items on the slide presentation
-Polls and surveys which keep the participants involved and engaged
-Chat box where comments as well as questions can be entered by keyboard

So what is the purpose of a Webinar?
Webinars are great for:
*training for new or complex technology or products and services
*Teaching clients or patients
*Hosting paid events
*Building relationships with prospective as well as established clients or patients
* Selling products and services

Almost any business or practice can benefit from the use of Webinars:
*Medical Doctors
*Chiropractors
*Dentists
*Consultants
*Lawyers
*Real Estate Brokers
*And many others

Webinars can be live or recorded with replays which enables prospective participants to jump into the presentation at a time that is convenient and fits into their work schedule.

Implementing webinars into your business just makes sound sense.
If you need help creating one or need advice, feel free to contact me.

Health Writers Can Increase Fan Page Views

Whether you are a health writer, B2B writer or an entrepreneur with another business, having a facebook page is helpful when it comes to promotion. But what happens after the page is up? Do you let it get out?

Constant Contact has some good advice for this very topic and I have provided this to you today from them so that you can benefit from their suggestions. Read on.

So You Have a Facebook Page. Now What?

Do you remember the infomercial for the Showtime Rotisserie Oven? The one where Ron Popeil famously proclaimed that you can “Set it, and forget it?”

Well, the inventor and marketing personality was also famous for another catchphrase, “But wait, there’s more!”

When it comes to Facebook, people often think they can pay attention to that first catchphrase. All they have to do is create a Facebook Page and everything will happen on its own. Right? Wrong.

The truth is, Ron’s second catchphrase is even more important. If you want to get the most out of your Facebook Page, you have to do more than just have one. You have to use it to drive engagement and results. Here are four ways to do that.

1. Promote Your Page: Tell everyone about your Page and encourage them to visit and “Like” it. You can add “Like Us on Facebook” buttons to every email you send, but a more exciting way to increase the number of Likes may be with a social campaign. Reward every person who Likes the Page with a coupon, access to exclusive content, or some other incentive. If you’re a nonprofit, you can even offer to make a donation for every new Like you receive.

2. Share and Engage: Keep your new fans engaged with great content, such as videos and photos, helpful tips, inside looks at your business or organization, special offers and discounts, and more. Ask questions that will get your fans to share their thoughts. And when people comment or ask questions of you, make sure you’re ready to respond.

3. Drive Business: Create an offer that’s only available to the people who Like your Page, such as the ones mentioned above. Then promote it (via email, Twitter, LinkedIn, etc.) to drive more activity on your Facebook Page. How will you know if your offer is a good one? Ask yourself if you would act on it if your favorite business or organization offered it to you.

4. Track Your Results: Is your offer as compelling as you had hoped it would be? Monitor your reporting data to find out. Learn how your social campaign drives Page visits, shares, new Facebook fans, and email subscribers, and what networks http://hesca.net/ambien/ are driving the most people to visit your Facebook Page. Knowing this information will help you know where your time might be best spent to get the biggest return in the future.

And then, when you’ve finished one social campaign, start planning another one. Social media is not something you can do once and then move on. Create a steady stream of activity, so your fans, both new and old, will be excited to hear you say, “But wait, there’s more!”

Are you getting results from your Facebook activity? Let us know how you are doing it!

How to Better Utilize Social Media

According to Susan Etlinger, an Industry Analyst with Altimeter Group, companies need a plan to better monitize social media experiences. One needs to first identify goals, followed by implementation of them in a structured, deliberate way.

The five steps that Ms. Etlinger identifies are as follows:

1. Define a strategy
Before doing anything else, it is important to define business objectives and identify required insights. Etlinger says this is the most overlooked step in social media measurement. First, it is important to start with core business objectives, and then lay out business strategies, not social strategies, that support these objectives. Etlinger also points out that while you should always think in terms of the future, you must plan for the present to serve your needs today.

2. Choose your metrics
When deciding which metrics to use to measure success, the first thing to do is determine how to measure success from a business perspective. Success within this vein might mean product or brand awareness, improved search engine placement, lead generation, competitive insights or simply gaining information. Once KPIs are decided upon, only then should you approach metrics from a social perspective.

3. Evaluate your Organization’s Readiness to Measure Social Media
Etlinger says that this is one of the most important elements in social media strategy. Within this step, you must identify required resources, identify any training that needs to take place and identify barriers that could prevent the execution of strategy. Among the things that must be considered in this step are internal resources, the scope of the project, tools and their required expertise and internal workflow. If your company lacks sufficiently trained staff for social media measurement, scale it back. Overcommitted, under-prepared employees, Etlinger says, is a recipe for failure.

4. Choose a technology
This is the step that many companies choose first, but Etlinger says that this should only be done once you know the following:
What you’re trying to achieve
How success will be measured
What resources are available.
Only then are you truly ready to select a tool, and it is important to remember that there is no tool that works best for every objective.

5. Implement, execute and analyze
While Etlinger did not explicitly add this step to in her presentation, she made reference to it as the ultimate goal in creating the framework.
Once you’ve got everything in place, it’s time to put the wheels in motion. Delegate responsibilities for your team members, plan for the transfer of knowledge, both in training on the tool and in the ways to utilize data, and then begin to track the ROI of social media.
Of course, if you get through this process and things are not working as you had hoped, you can always go back and revise from any point within this framework.

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Perhaps Etlinger’s ideas will force you to start from scratch, but if you are lost in a wasteland of social media data, use this framework to build a social analytics strategy that can increase efficiency and, most importantly, increase the amount of relevant judgments you can make from social media.

Do you have a plan for your social media or do you simply check in with your fans sporadically? How have you been dealing with social media?

Blog Writing and Writing About Health is Easy- the Content is All Around You

You want to create a blog but you have writer’s block?  Take advantage of the information on social media sites.  Find out what your fans on Facebook are interested in and what they are discussing.  According to Facebook, users share 50,000 links with their friends every 60 seconds. That’s a lot of information to tap into!

Ask your followers, questions, ask their opinions or pop into a current conversation.  Solve a problem. Trying out new products or ideas for your business?  Ask for opinions and bounce the idea of the crowd before the product becomes part of your business so that you don’t bomb with useless strategies that you have invested heavily in.

See what is being said on Twitter.  A great feature of this social media site is that you can follow anyone without getting friend approval first.  So, you can see what people are saying and even more importantly, how people are responding and what people are saying back.

Survey monkey is a free site that allows you to ask 5 questions to get an idea on where your target market lies on the issues that are important to them and shared with you.

Jump onto forums with like-minded people to see what they have to “say”. Remember, not every post needs to be educational, but it must be enjoyable.  Engage your readers and fans. Share a story that elicits emotions and you will be “passed on” to friends.