Have you ever felt that you were spinning your wheels and getting nowhere on social media sites?
You heard that they are helpful but you feel like you are wasting your time because you haven’t seen results?
Whether you are a health writer or want to promote any other business, certain principles are the same for each.
Tweeting, Facebook and Linking In or Linking Up along with YouTube have come a long way. Gone are the days of just entering little tidbits for your friends. In order to succeed, you need a business plan. Think of what you represent and what your goals or the goals of the company are.
Once you have established the goals that you are striving for, match the social actions to them. Are you trying to:
- get attendees to your website?
- increase your data base?
- Drive traffic to your site?
- Improve online sales?
What you say must match the above aims.
Tie your actions into analytics. Find a measurement system to see if your actions are getting results and which ones are more successful than others so that you are not working blindly.
Link your message or site to current events or events that are currently hot and talked about. When people are researching these hot topics, your name or company name will show up too.
Provide relevant content. Nowadays, business is not about selling. It’s about educating your consumer or helping your customer learn what is important to them whether it is where to find a supply, how to perform a function or how to help them in business.
Provide content that is meaningful to a specific client. Instead of just telling them information that is important to you, find out what is important to your client and provide that. Hints can be found in forums or through social media sites themselves. Listen and learn instead of spouting off!
Contribute to forums and post guest blogs on similar sites. This gets your name visible and helps to establish you as an authority. This may help to promote yourself and get new prospective clients.
Wherever you sign your name, whether it is in a guest blog, your own blog, newsletters, email or on your own website, mention your connections i.e. your twitter account name, Facebook, linkedIn. Let your fans and clients know how they can reach you and find you.
Mention your tagline after your name when writing, so that you are continually identifiable and memorable.
Feel free to contact me at any time for a free analysis of your website and mission statements. I’d love to help you.