Every company has been scrambling to monitor what is being said about them in social media sites so that they can stem any criticism from the start and also find out what their prospective clients are interested in. Surprisingly, these same companies have not implemented an analytic structure to determine what is working for them [...]
Whether it is a letter from a health writer or a sales letter from a marketer of other niches, P.S. (post script) has huge power. Notice how you lean in when you hear it or read it? Many studies reveal that the P.S. is the most important part of a letter or email after a [...]
The great thing about being a health writer is that you are promoting health and educating others as to their options on how to secure their health…promoting their health, while you are promoting your business. You know they need you, but do they want you? And..who are “they”, anyway?! You have to know your customers [...]
It is with deep sorrow that I heard about Whitney Houston’s death. It is with even greater sorrow that for many, the cause of death was more interesting to read than the accolades and great accomplishments that she achieved in her short life. According to the Guinness Book of World Records in 2009, she was [...]
Getting your message to go viral is the best (and cheapest) way to market your idea, services, events or products. But, the way to become viral eludes many. The real trick is to be entertaining. Everyone loves to share a story that touches their emotions; they love to share a story that makes them laugh [...]
Can you imagine your book trailer being one of the Superbowl commercials? Huge! Huge! Just think of that size audience downloading your trailer and then following the call to action and buying your book. “Ka-ching, Ka-ching”! You don’t have a book trailer? Oops, there goes that fantasy! Ask yourself, “why not?” Book trailers, for the [...]
This past week I had the privilege of being a poll inspector for the Republican primary in Florida. Ironically, it seems that I turned away just as many people wanting to vote and make a difference as those that did. You see, only Republicans can vote and choose the Republican candidate. Unfortunately, people who were [...]
A crucial part of your online and offline marketing is the use of press releases. Being picked up by media with a run on your story, increases your visibility and gets you free publicity. However, if the press release is a “chore and a bore”, it will die on the vine. PR web has some [...]
