Google to Become Part of Your Family- Health Writer or Any other Career

Google is changing its policies. Check out what they say:
“We’re getting rid of over 60 different privacy policies across Google and replacing them with one that’s a lot shorter and easier to read. Our new policy covers multiple products and features, reflecting our desire to create one beautifully simple and intuitive experience across Google.

We believe this stuff matters, so please take a few minutes to read our updated Privacy Policy and Terms of Service at http://www.google.com/policies. These changes will take effect on March 1, 2012.

If you’re signed into Google, we can do things like suggest search queries – or tailor your search results – based on the interests you’ve expressed in Google+, Gmail, and YouTube. We’ll better understand which version of Pink or Jaguar you’re searching for and get you those results faster.

Easy to share and collaborate
When you post or create a document online, you often want others to see and contribute. By remembering the contact information of the people you want to share with, we make it easy for you to share in any Google product or service with minimal clicks and errors.”

Have you wondered why they will be able to easily share and collaborate or suggest products and services that you are looking for? Yup- because they will be following your every move, watching you from afar (actually not too far) They will know you better than you know yourself!

Big brother is here and his name is Google!

Sprinklisms

This is a great marketing ploy.
Jonathan Sprinkles, a motivational speaker and leadership mentor writes his sayings to create positive anchor instead of just his information. Then people enjoy looking at and sharing his card. Here are some samples (to make a connection)

*Sometimes you’ve GOTTA DO what you’ve GOTTA DO, until you GET TO DO what you WANT TO DO!
*Uncommon success requires uncommon sacrifice
*Behavior tolerated is behaviour encouraged.
*Influence is about the person you are, not the position you hold
*It takes the same energy to say I CAN that it does to say I quit
*Every setback is either an excuse to quit or an inspiration to get back up and try again. The choice is yours!

Here are his “strong Presentation Tips:
*Passion persuades
*Points are powerful but connection is key
*They won’t hear you until they know you
*Don’t just tell them, show them
*Start strong, finish stronger
*First move them then educate them
*Everyone is motivated by something
*Do your homework!
*People won’t care how much you know until they know why you care.

These are great tips. How many can you incorporate into your business and your life?

Steve Jobs Breaks It Down

Here is a great exercise that Steve Jobs used to turn your idea into reality or take it to the next level:

Imagine you are going to be exiled on a desert island
You can only take your top people (in his case, 100 – in yours could be your top 5)
With your top people make a top 10 list of what you have to accomplish now

Now take your top 10 list less (eliminate) all but your top 3 items on your list – you can only focus on your top 3 at one time:

You may plan for your other items so you know where you are going.
This top 10 to top 3 exercise by Steve Jobs gets you to focus and prioritize your resources and the action steps to reach your tasks, milestones and goals. To accomplish your goals, break them down into a series of small or baby steps called tasks. After you finish a certain number of these small steps, you will reach certain milestones on the way to your overall goals.
Break down your business idea or plan into 7 Steps: idea, design, discovery, development, pre-launch, launch, and post-launch. Then take each of these 7 Steps and view them as a goal to be broken further down into tasks and milestones.

To make sure you focus your resources, use the Steve Jobs top 10 to top 3 exercise.

“Once Upon a” Market Tool for Health Writers and Others

When marketing yourself or your services,whether it is as a health writer or any other field, a crucial tool in your bag to reach your target is the art of story telling.

The most important aspect of story telling is to be authentic and have your passion show through. Don’t take someone else’s story. The tale must be who you are. Dig deep and look at who you are and your experiences that brought you to this point. Touch others emotionally and those hearing your story will pass it on.

Share the benefit by sharing your experience and evoking emotion.
Motivate yourself and the enthusiasm will not only be authentic but infectious.

Who are you talking to? Is the crowd that you are talking to, people who have something to gain by the story? If the people you are talking to do not have any vested interest in the points within the story, there will be no success or interest in the story itself.

Each story has a goal- it is to market or promote goods or services. But the story must be engaged with the crowd. There must be interaction for engagement. You need a dialogue and you need to be a participant. Otherwise, you are merely dictating your thoughts.

Make sure that your story or dialogue has a call to action at the end. This way when it goes viral, the intended action will be passed along as well.

Health Writers and Copywriters Can Benefit from LinkedIn

These days it seems that all you hear about social media centers around Facebook and Twitter with celebrities gleaning thousands of followers. But in terms of business, LinkedIn wins, hands down.

Did you know that you can search a company or keywords and find just the right person to contact for your proposals? Not only that, you can get referrals or introductions to prospects. By answering questions posed in various groups that you share a common interest or goal in, you create an image of authority, visibility and personal branding. Valuable network opportunities abound within the group and future joint ventures are distinct possibilities.

By being “a fly on the wall” and viewing comments and conversation threads, you can pick up the latest trends.

Not only can you discover the relationships between prospects and departments with colleagues but with prospects. When your clients link up with sales agents from a company that deals in the same field or service as yours, you know they are interested and thus it creates a hint that now is the time to contact them again.

If a client that you have been working for changes jobs, you can stay in touch and possibly get business from the new company.

An additional great feature is the analytics that one can view. Did you know that when an individual views your profile, you can be notified? You can then see what company that person is associated with and what about you attracted that person. This makes reaching out a snap instead of those cold calls that never seem to get you anywhere.

Got a project that you would like to propose but not sure of the pricing that would be appropriate? Your LinkedIn buddies can give you advice.

With all these benefits, it seems short-sighted not to sign up.
What are you waiting for?