Okay, you’ve been to a conference or a networking event. You made great contacts and gathered a slew of business cards. Everyone seemed like-minded and jovial. Quite a few people you met seemed like they would be good for a joint venture or prospective client. But what have you done about that stack of cards [...]
A patient recently asked “Why is it that I fill out patient information forms everytime I go to a new doctor or dentist? Isn’t there an app I can complete once and send it in…seems like it would be much easier for everyone. Many patients ask a similar question. There are two solutions for this [...]
There are 5 Simple Ways to Get Engagement on Your Facebook Page. Healthcare writers and Health writers tend to report on the latest scientific breakthroughs or what is going on in medicine. But, that is not going to elicit engagement, more than likely. So, ask yourself, once people have “Liked” your Page, how do you [...]
Alerts In February of 2003, Google engineer Naga Sridhar put together an application that would email him when a news story broke that matched a specified query. Naga demonstrated his prototype to co-founder Sergey Brin, who set up a news alert for “google.” With encouragement from both Sergey and Marissa Mayer (Google’s Director of Consumer [...]
Google provides a great tool for health writers- google trends. This shows how often various searches were performed over a given period of time. Not only does this tool show how frequently a specific search term is entered (since 2004)in comparison to the total search-volume across different areas globally, it does so for the myriad [...]
“Not every e-mail pitch has to be hilariously funny, but something about it has to give people a reason to welcome your e-mail into their crowded, noisy in-boxes. Otherwise, people will unsubscribe, label your e-mails as spam, or just let the message die, unopened, in their in-box backwash.” — Forbes.com If you write generically and [...]
Writing health copy is vastly different than the type of copy you will find in other niches, just as Business-to-Business (B-2-B) differs from Business-to-Consumer. If you don’t understand the differences, it is shear folly to write and you are doomed to failure. The question of advertising and the health profession was posed by a General [...]
Do you know whether the newsletter you write is actually being read? If it is an electronic or e-newsletter, the way to determine whether your missive is being read is by the open rate. The open rate is figured by the number of emails opened divided by the number of emails sent or bounces (so [...]
When using keywords for search engine optimization (SEO) you need more than one word to receive a high ranking. You need to put a phrase or link 3-4 words together. This is considered a long tail keyword. An example would be Boynton Beach cookie baker rather than just cookie or baker. Then, when someone is [...]
