Everyone on the east coast heard about Irene long before she arrived at your doorsteps if you lived on the east coast of the U.S. She had her own publicity agent. Press went out about her presence and when she would be “available” in your neighborhood by three days before she arrived. Everyone had heard about [...]
Although more social media users turn to Facebook, Twitter has greater success at making an impact in purchase decisions. A full quarter of nearly 4000 people polled, stated that Twitter retailer content has greatly influenced their decision to make purchases with 12.5% stating that the content was extremely influential in making their decisions. According to [...]
The most crucial fact that you must bear in mind if you want to succeed in business is that people buy from those they know, like and trust. Companies don’t buy services and products. People do. Therefore, it is important to maintain or develop relationships with your target market. Also bear in mind that just [...]
This was submitted today by Bob Bly Dear Direct Response Letter Subscriber: In his reality TV show “Kitchen Nightmares,” celebrity chef Gordon Ramsey rescues a different failing restaurant each week from the incompetence of its owner and staff. One of his techniques for making restaurants successful is to help the restaurant create a “signature dish.” [...]
If your target market is a business, the marketing and getting your message out is very different than an approach to the consumer. This it called Businesss-to-business or B-2-B as opposed to Business-to-Consumer or B-2-C. Marketing to B2B target prospects calls for different actions. In otherwords, it needs to take the intricate and technical and [...]
Don’t Wait To Visit StumbleUpon.com – There are many so-called ‘discovery’ type sites in social marketing. The best-known are Digg, Reddit, and Netscape, but they’re also a bit complicated. StumbleUpon requires the lowest time investment. The site’s functionality makes it much quicker and easier to join groups related to your industry and add friends from [...]
Standing out from your competition is what it is all about when it comes to marketing. There is so much noise now on the internet to overcome and so much competition that is just waiting to take your opportunity from you. Sending email to your customers, juxtaposes you in front of the line and keeps [...]
