Press Releases That Get Noticed

Hundreds of press releases cross the desks of journalists every day.  Only a choice few will make it to the coveted position of news.  So, how do you make your press release the one that gets attention?

Simply put- What works?

Because of the sheer number of submissions, journalists don’t read them, they scan them.  So, if you want your’s looked at, you must make it “scannable”.  This is done by six important tools worth implementing

  1. Bullet points- they stand out and highlight the issues being made
  2. Headlines- foretells what the article or paragraph will discuss
  3. Subheads- stresses what content will be in that paragraph or section
  4. Make your headlines controversial to grab attention
  5. Make a list in your content
  6. Include a quote- something that can be cited later, one that sticks in people’s minds
If your press release gets issued, it is free publicity for your company or you and worth thousands of dollars.  Definitely worth thinking about!

Tips to Medical Blogging for Patients

If writing a blog a couple things to keep in mind: (Posted by Diane Wasilisian)
1. write it so your audience understands and make it relevant to more than one group (age, lifestyle, self or relative)

2. Be consistent on your delivery, (every day, week, month or quarter) I suggest at least once a week, search engines will pick you up and if the paitent or family of patients is searching you will be found

3. Broadcast your blog postings on Twitter and Facebook so that everyone will know there is a post and eventually some will do an RSS feed of the blog

4. Make sure that your information is not paragraphs long because you will loose the readers attention, be to the point or address one thing at a time if you can’t keep it short

5. A good way to get their attention is start with a question that you think is of concern and then answer it so that the patient feels like you are talking to them

6. @Barbara Hales suggested a newsletter, good idea to put snippets and then link to the blog to let your vendors, partners, alliances know about the blog so that they may share it out

7. Since this is a personal issue that many may not comment on your blog have professional go to your blog and comment that way it will help with your rankings
8. Then tag your blog with words that people will search on to find that kind of information in the quiet secure place like home
9. As for the platform I would suggest WordPress.com since it is free and has great tools for analytics, writing the blog and tagging the information.

_____________________________________
Good luck and if I can help in any way please feel free to message me and I will be happy to follow up.

How Does Your Business Match Up?

A recent survey was conducted by Hiscox on the attitudes of small business owners and social media.

The results may be surprising to you.

Small business owners are still lukewarm about social media: 53% say they use social media for business, but only 12% say social marketing is a must for their business, according to a survey from Hiscox.

Social media adoption varies by company size, however: 62% of businesses with 50-249 employees use social media for business, compared with 46% of those with 1-9 employees.

Below, other findings from the survey of 304 US business owners.

Among all surveyed US small business owners (1-249 employees) who use social media for business, Facebook is the most popular platform (19%), followed by LinkedIn (15%), and Twitter (4%).


Only 1% of surveyed small business owners say they publish a blog for business.

Facebook Most Important for Growth

Facebook is also the top channel for business growth: Small business owners who use social media cite the following channels as most effective in helping them grow their business:

  • Facebook page: 28%
  • LinkedIn company page or group: 18%
  • Company blog: 8%
  • YouTube: 6%

Social Marketing a Low Priority

Even so, social media is a low priority for most small businesses: Asked to describe how their companies use social media, small business owners report the following:

  • Social media isn’t important to our business: 43%
  • We use social media when we have time: 24%
  • We don’t know enough about social media: 14%
  • Social media is a must; we use it all the time: 12%

Interestingly, 19% of small businesses with 10-49 employees say social media is a must (and they use it all the time), compared with the just 10% of those with 50-249 employees (the biggest social media adopters in the survey).

Top Goals With Social Marketing

Building awareness and new business are the top reasons small business owners use social media, citing the following top objectives with social marketing:

  • Brand awareness: 27%
  • Generate sales: 22%
  • Promote new offers, promotions: 11%
  • Customer service: 10%
  • Research: 10%
  • Improve SEO: 5%

Top Overall Marketing Channel: WOM

Asked to identify which marketing channel they couldn’t do without, 50% of small business owners cite word-of-mouth recommendations, 14% cite their website (18% of companies with 50-249 employees cite websites), 8% cite working with key partners, 6% cite advertising, and 4% cite social media/blogging, 4% cite viral marketing, and 3% cite search marketing.

Interestingly, 39% of small business owners say WOM recommendations are their only source of business leads.

Despite the length of time that social media has been out now, it is still in its infancy.  The perception may be that it is late in the game to “get noticed”  but as you can see from above, there is still plenty of room to become prominent on these sites and allow social media to help with leads and branding.

If you need help with this, feel free to contact me with questions at: Barbara@TheWriteTreatment.com

The time is now- Good Luck!

Advice for Blog Writing

Much of this advice has been discussed in the past.  However, this article written by Mike Stelzner is a good review for blogging and helpful tips for any blog that you may choose to do yourself in the future.

Thanks Mike- Here it is

Top 7 Reasons Blogs Fail and What to Do About It

Why do some blogs thrive and others fail? Do you blog? Have you been working hard to build a loyal following for your business, but it’s just not happening for you?

The good news is you’re not alone. Most blogs don’t get the traffic or the attention they desire.

What follows are the top mistakes made by bloggers (and how to fix them).

Mistake #1: It’s all about you

When I first started blogging, this discovery surprised me: Nobody gives a hoot about my products, my services or me. This also means most people don’t care about you,your company or your products, either.

What do people really care about? Solving their problems, getting access to great information and recognition. If you can provide content that focuses on the challenges faced by your readers, you’ll grow much quicker.

Mistake #2: You’re overselling

oversellingHave you ever been to a blog that contains so many ads that there’s almost no room left for the content? People are repelled by marketing messages. You wouldn’t wrap a wedding gift with coupons, would you? If you want to keep readers, tone down the selling.

Great blogs deliver commercial-free gifts in the form of valuable content. That means very subtle ads. And when you do use ads, promote free content, such as a newsletter subscription or a white paper.

Mistake #3: You’re not embracing outside experts

Whether you’re a one-person show or you have employees, have you ever considered shining the spotlight on outside pros? If you’re not working with experts who could bring value to your audience, you’re missing out.

These are people who have great knowledge to share with your audience. Why not interview book authorsexperts working at familiar companies or even your peers? When you work with outside experts you can grow a bigger following and form potential strategic alliances with the experts.

Mistake #4: You don’t produce useful information.

Perhaps you buy into the notion that your blog shouldn’t be about your products. The next mistake is producing content people don’t find valuable.

For example, let’s say you produced an article titled, “10 Things to Look for in a Wedding Planner.” Now that might be useful to people who’ve already decided they need a wedding planner, but what about couples who aren’t sure of the value?

If you instead produced an article titled, “The Ultimate Guide to Picking Wedding Music,” or “5 Ways to Prepare the Bride and Groom’s Reception Table,” you’ll get a lot more interest. And just maybe some people will decide to hire you to help with their wedding.

Demonstrate your expertise by producing highly valuable content.

Mistake #5: You haven’t made it easy for people to share

You might have great content that people love. But if you don’t give folks an effortless way to share the content with their friends, that content won’t live up to its full potential.

#6: You aren’t engaging people

Have you ever entered a small store only to find the cashier on the phone behind a desk, fully ignoring you? When people leave comments on your blog, you should engage them.

Try replying to nearly every comment left on your blog post and watch how quickly you create loyal followers.

#7: You’re not giving people a reason to return

A surprising 80% of people who visit your blog are first-timers, according to some recent research (source). That means only 20% are returning!

If you want people to return, you need to encourage them to do so.

Tips on Medical Blogs for Patients

As a healthcare provider, you must get questions about this condition on a regular basis. A useful blog would be to take a question or two for each blog and then answer it in depth.

While a blog can be helpful and interesting to your patients, consider putting the information into a newsletter. Then not only will your “non-tech” patients be able to read it, they may also pass it on to their friends and family members.

When writing a blog, there are  a few things to keep in mind (as suggested by  Diane Wasilisian):

1. write it so your audience understands and make it relevant to more than one group (age, lifestyle, self or relative)
2. Be consistent on your delivery, (every day, week, month or quarter) Three times each week is considered optimal but if this is not possible due to time constraints, choose once or twice until you can commit further.  It is more important that it is consistent.  Computer spiders and search engines will pick you up.
3. Link your  blog posts to Twitter and Facebook. Many of your readers will visit your site to see other posts and what you are about, eventually signing up for your RSS feed.
4. Make the blog easy to visually maneuver. Keep paragraphs to a maximum of five sentences.
5. A good way to get their attention is start with a question that you think is of concern and then answer it so that the patient feels like you are talking to them
6. @Barbara Hales suggested a newsletter, good idea to put snippets and then link to the blog to let your vendors, partners, alliances know about the blog so that they may share it out
7. Since this is a personal issue that many may not comment on your blog have professional go to your blog and comment that way it will help with your rankings
8. Then tag your blog with words that people will search on to find that kind of information in the quiet secure place like home
9. As for the platform I would suggest WordPress.com since it is free and has great tools for analytics, writing the blog and tagging the information.
Good luck and if I can help in any way please feel free to message me and I will be happy to follow up.

If You Need Exposure- Facebook Does It!

According to Compete, a company who analyzes a “ statistically representative cross-section of 2 million consumers across the United States who have given permission to have their internet clickstream behaviors and opt-in survey responses analyzed anonymously as a new source of marketing research”,more consumers are going to Facebook to get information about retail brands.  Statistically fewer people are relying on consumer review sites or blogs and forums.

A survey of 3,269 online purchasers showed more than half of these buyers visited retailer Facebook pages to keep abreast of sales and promotions while more than a quarter of those studied wanted to know more about a particular retailer.

It is obvious  that Facebook pages are having an impact on purchasing decisions.  One in every five consumers questioned stated that Facebook was very influential.

So, if you need to reach out to acquire new consumers of your products or services, or need to increase your client and patient base, consider a Facebook Fan Page.  Not only is it a way to continually get messages to those that know and trust you, it strengthens referrals by getting friends who “like” your page to send them to the site.

Don’t have a site yet or have one but can’t keep up with it due to time constraints?  Don’t let this important medium pass you by.  It is easy to outsource it.

If you need more information, I would be happy to help you.  Contact: Barbara@TheWriteTreatment.com