|This was the shocking realization that was experienced by Bob Bly. Because this is a tremendous wake-up call for all of us and because his sage advice is so important, I am passing this letter on to you today.
I hope what recently happened to my Internet marketing business
recently never happens to yours….
One morning, I clicked onto one of the five dozen or so
product-specific micro-sites for my online business … only to
find it gone!
I quickly clicked on my other micro-sites on the Products page
of www.bly.com. All gone.
Next, a panicked call to my Web hosting service – with even
worse results: a recorded message telling me the number was not
in service and had been disconnected.
In essence, my entire Internet marketing business … a passive
income stream generating hundreds of thousands of dollars in
sales a year … had been shut down, in a single morning, without
And I had no idea of how to fix it – or whether it could be
I dashed off an e-mail to my Web site designer telling him what
And that I might need to have him reload back-up copies of the
HTML code for all my micro-sites into the domain names.
“What back-up copies?” he e-mailed back a few minutes later. “We
don’t keep back-up copies.”
“But you can transfer the HTML code from the actual live site to
a new server,” he continued, “as long as you have the access
codes to each site.”
Access codes? What the heck was that?
Of course, I had never heard of this before. And the only one
with those access codes was my Web hosting guy … who had
mysteriously vanished from the face of the Earth.
Through sheer luck, everything worked out – and within 48 hours,
my small Internet marketing business was back online….
The sites came back up. I found a new hosting service, and moved
all of my sites to their server.
So how can you prevent a similar Internet disaster in your
online business … and what steps must you take to protect your
Heed my advice….
First, only deal with a Web hosting service where you can reach
a real, live person during business hours.
In fact, the same advice goes for any service that’s
“mission-critical” to your business: if a real person at the
company won’t talk to you, don’t use them.
Second, insist that your Web site designer archive back-up
copies for every Web site or page he creates for you.
Third, have the Web designer give you a copy of the HTML code
for all of your sites and pages … and keep duplicate copies on
your own hard drive.
Fourth, make sure you – or someone in your office – keeps a
record of all user names, codes, and passwords needed to get
into your existing Web sites.
Don’t just say, “My Web master has them” or “I can just call the
Web hosting company.”
That won’t do any good if you can’t reach them.
Fifth, identify back-up vendors for all mission-critical
services you use in your Internet marketing business.
For me, these include Web hosting … Web site design …
maintenance of my e-list … e-zine distribution … credit card
processing … metrics tracking and measurement … shopping cart …
Reason: you don’t want to be at the mercy of a single supplier …
no matter how much you like them … should something go wrong.
You can find vendors who are both reliable and affordable here:
Why are reliability and cost both so critical for the small
Internet marketing entrepreneur?
Reliability is key because a failure in a critical service like
hosting or your shopping cart effectively shuts down your entire
If your online sales are $7,000 a week, every day your sites are
down costs you $1,000 in sales you can never get back.
Cost is important because of a principle taught by Internet
marketing guru Fred Gleeck, Return on Marketing Dollars (ROMD):
the ratio of sales and profits to marketing costs.
To maximize ROMD, it’s not enough just to generate a high volume
of sales – you have to do it at a reasonable cost.
The lower your expenditures, the greater your ROMD for a given
volume of sales.
Take Web hosting.
There are plenty of large, reliable Web hosting services who can
host your site for fees ranging from $19 to $49 a month per site.
While that’s fine for the typical SOHO (small office/home
office) with just one Web site, it won’t work for Internet
marketers with product-specific micro-sites.
Some Internet marketers with multiple products have as many as
100 different Web sites, one for each product.
If you paid $49 per site for hosting, your annual hosting bill
would be nearly sixty grand a year … eating up a huge share of
I now host my sites with a service that charges me around $49
per month total – whether you have one site or over a hundred.
For a hundred sites, that works out to less than 50 cents to
host each site per month … and annual hosting expenses of under
For affordable Web site hosting for your Internet marketing
business, go to: