Fix Congress and The Same Healthcare for Them

We as a people talk about what should be changed  but often choose to support something, only, in thought but not in  practice.

At any rate it is  Food for thought…

The  26th amendment (granting the right to vote  for 18 year-olds) took only 3 months & 8 days to be ratified!  Why?  Simple!  The people demanded it.  That was in  1971…before computers, before e-mail, before cell phones, etc.

Of the 27 amendments to the Constitution, seven (7) took 1 year or less to  become the law of the land…all because of public pressure.

Congressional Reform Act of 2011
1.  Term  limits.
12 years only, one of the possible options below…
A. Two Six-year Senate terms
B.  Six  Two-year House terms
C. One Six-year  Senate term and three Two-Year House terms

2.   No Tenure / No  Pension.
A  Congressman collects a salary while in office and  receives  no pay when they are out of  office.

3.   Congress (past, present & future) participates in  Social  Security.
All   funds in the Congressional retirement fund  move to   the Social Security  system immediately.  All future funds flow into the Social  Security system, and Congress participates with the American   people.

4. Congress can purchase their own retirement  plan, just as all Americans do.

5. Congress will no  longer vote themselves a pay raise.  Congressional pay will rise by  the lower of CPI or 3%.

6. Congress loses their  current health care system and participates in the same health care system  as the American people.

7. Congress must equally  abide by all laws they impose on the American people.

8. All contracts with past and present Congressmen are void  effective by then end of 2011.
The American people did not make this contract  with Congressmen.  Congressmen made all these contracts for  themselves.   Serving in Congress is an honor, not a  career.  The Founding Fathers envisioned citizen legislators, so ours  should serve their term(s), then go home and back to work.

If each person contacts a minimum of twenty people  then  it will only take three days for most people (in the  U.S.  ) to receive the message.  Maybe it is time.

THIS IS HOW YOU FIX CONGRESS!!!!! If you agree with the  above, pass it on.   If not, just delete




What Do You Do When a New Project Stalls?

My good buddy Chris Marlow has supplied some very helpful advice which I would like to

share with you today.

4 TIPS ON HOW TO INTERPRET A POTENTIAL CLIENT'S SUDDEN SILENCE - 
AND SAVE THE DEAL

In my experience there are four common possibilities for why a potential new client
suddenly shuts down at the beginning of an agreement:

1. Way more often than you'd think, it's not YOU,
it's that there's something awry internally in the
potential client's business.

And if it's a budget issue (like not being able to cut a 50% check on demand), it's less             embarrassing
embarrassing for the contact to remain silent while he or she tries to remedy the situation. 

In other words, the silence may simply be a stalling tactic. It's far less painful to come
back to a copywriter and say "Sorry, the boss was out of town and we needed her signature,"                   than to
say "We're so stretched we can't pay you $2,400 right now." 

2. Another hold-up is the possibility that the
contact has hired you, but now needs to sell the
boss. In this case, patience is a virtue. (If your
contact shares this dilemma with you, which is
unlikely, you can always write a letter for her,
designed to influence the boss. I myself have done
this, to extreme success!)

3. You may have a lemon on your hands... a company
that is actually backing away because your price
is higher than what they were hoping for. 

If you priced fairly, and were smart enough to
structure the Fee Agreement in such a way that
some things can be whittled away in order to bring
the price down without hurting the client's
objectives — or your projected hourly fee —then
you should be able to save this situation.

For instance, I have a situation now that's in
limbo. Are they sticker shocked? Doesn't matter. I
can always say, "Ok, let's eliminate this part,
and that drops the fee by X. We can still meet our objectives, right?"

4. Another reason for the cold shoulder may be a
sudden a turn of events on their end. World
affairs, a business emergency, a fired executive,
new legislation, or a change in business strategy are just a few common derailers. 

I've even seen delays because a merger was
imminent. And with mergers there are usually power
struggles... in which case your contact may be
unsure of what business decisions to make. 

(Incidentally, times of upheaval are a good time
for copywriters to get their foot in the door. A
messy event is called a "trigger event" because it
triggers opportunity for you!)

So these are tips on what to expect as you rise
higher in the copywriting world... and how to
handle each situation with grace and aplomb.

HOW MANY TIMES SHOULD YOU  NUDGE A STALLING
CLIENT?

I would send a maximum of three emails (one every
three days), and on the third email (about the 9th
day) I'd say that it appears the project is
stalled. I would leave the door open by letting
the client know that "I'm setting the file aside,
but I'm here when and if you move forward."

When you show your client that you respect your
own time, they will respect it too.

REPRINT RIGHTS: This article is available for use
in your marketing. Simply append with this copy:

Chris Marlow is the original copywriters coach
since 2003, bringing copywriters into the world of
high quality clients and maximum career
satisfaction. Chris also helps copywriters achieve
thought-leader status in their niche markets and
create new revenue streams with information
products. For more information, follow these links:

http://www.thecopywriterscoach.com
http://www.chrismarlow.com
Chris Marlow
Achieving Goals Through Trusted Advice(tm) Since 2003

Justin Bieber, the Ultimate Marketer

You think that Justin Bieber’s movie is just for his screaming tween idols?  I beg to differ!

After seeing the film of Justin Bieber’s life, I am a huge fan.  Not because he is a great singer, although he is.  Not because he has youthful exuberance or is cute, although both are undeniable.

It’s because even at the tender age of 12, he knew how to use the system and social media.

A total unknown, each day, he would create a video of his singing and antics. Each day those videos would make their way to YouTube.

As he was found, each day, he would tweet constantly as to where he would be.  For those that showed up, he would delight his fans with an impromptu concert.  The first day was just a handful of kids. By the time he tweeted with some regularity, thousands of screaming fans were following him.  It even created a riot at Roosevelt Field, New York.

Bieber has shown us that with making use of the system and social media, anything and everything is possible.

Have you visualized something for yourself that media would make possible?

Share Information and Content with Your Clients and Readers

A great way to engage your patients, and clients  is to share information.

By placing new and interesting advice, tips and articles, your followers will vastly appreciate it and not only evoke interest, but also create a stir that is bound to catch attention.

Patients are craving content and drawing them in, further enhancing your position as the authority and “go-to” person in your field.  According to the latest studies, 80% of the American public go online searching for information regarding health issues.

Did you know that there are sites where you can access the information that you need?  The Mayo Clinic, Harvard Medical School and John Hopkins all license content for your sites.  Registering for Reuters Health News also allows for interesting browsing.

Writing and making available helpful guidance and information will not only make you authoritative, it will continue or establish a relationship between you and the readers, converting them into faithful patients (who are looking for healthcare providers that they can communicate with and who are empathetic toward them)

Don’t have the time, energy, or interest in keeping up with these websites and social media sites where your patients might be trolling?  No problem!

Contact me: Barbara@TheWriteTreatment.com and I would be happy to make suggestions or help you out with this task.

Marketing Your Medical Practice to the Non-Tech Generation

We all hear about the latest and the  ”new best” way to market for new patients.  The list starts with emails, digital messages, social media with fan pages, tweets, and  webTV.

Yet, there is still a segment of the population that does not rely on the computer.  How are you going to reach them?  The most successful way is still the referrals from family and friends who are very happy with your services.  But, there are other ways.

Let’s not forget the tried and true methods that seem to have fallen by the wayside:

  • Sign up to participate in the local health fair.  Disseminate information while giving free blood pressure readings or screenings in something pertaining to your specialty.  It will feel good to get out into the community.
  • Give a free lecture to the community  at your local public library (yes, people still go there)
  • Write a newsletter that the people in the community and patients can read.  You would be amazed at how many of these circulate around.  One is dropped and picked up by another.

It’s not easy these days but with a little ingenuity, thinking up new and creative ways can actually be fun!

OMG- My site’s gone!

This was the shocking realization that was experienced by Bob Bly.  Because this is a tremendous wake-up call for all of us and because his sage advice is so important, I am passing this letter on to you today.

I hope what recently happened to my Internet marketing business
recently never happens to yours….

One morning, I clicked onto one of the five dozen or so
product-specific micro-sites for my online business … only to
find it gone!

I quickly clicked on my other micro-sites on the Products page
of www.bly.com. All gone.

Next, a panicked call to my Web hosting service – with even
worse results: a recorded message telling me the number was not
in service and had been disconnected.

Holy cow!

In essence, my entire Internet marketing business … a passive
income stream generating hundreds of thousands of dollars in
sales a year … had been shut down, in a single morning, without
warning.

And I had no idea of how to fix it – or whether it could be
fixed.

I dashed off an e-mail to my Web site designer telling him what
had happened….

And that I might need to have him reload back-up copies of the
HTML code for all my micro-sites into the domain names.

“What back-up copies?” he e-mailed back a few minutes later. “We
don’t keep back-up copies.”

“But you can transfer the HTML code from the actual live site to
a new server,” he continued, “as long as you have the access
codes to each site.”

Access codes? What the heck was that?

Of course, I had never heard of this before. And the only one
with those access codes was my Web hosting guy … who had
mysteriously vanished from the face of the Earth.

Through sheer luck, everything worked out – and within 48 hours,
my small Internet marketing business was back online….

The sites came back up. I found a new hosting service, and moved
all of my sites to their server.

So how can you prevent a similar Internet disaster in your
online business … and what steps must you take to protect your
site operations?

Heed my advice….

First, only deal with a Web hosting service where you can reach
a real, live person during business hours.

In fact, the same advice goes for any service that’s
“mission-critical” to your business: if a real person at the
company won’t talk to you, don’t use them.

Second, insist that your Web site designer archive back-up
copies for every Web site or page he creates for you.

Third, have the Web designer give you a copy of the HTML code
for all of your sites and pages … and keep duplicate copies on
your own hard drive.

Fourth, make sure you – or someone in your office – keeps a
record of all user names, codes, and passwords needed to get
into your existing Web sites.

Don’t just say, “My Web master has them” or “I can just call the
Web hosting company.”

That won’t do any good if you can’t reach them.

Fifth, identify back-up vendors for all mission-critical
services you use in your Internet marketing business.

For me, these include Web hosting … Web site design …
maintenance of my e-list … e-zine distribution … credit card
processing … metrics tracking and measurement … shopping cart …
autoresponder.

Reason: you don’t want to be at the mercy of a single supplier …
no matter how much you like them … should something go wrong.

You can find vendors who are both reliable and affordable here:

www.bly.com/newsite/Pages/vendors.php

Why are reliability and cost both so critical for the small
Internet marketing entrepreneur?

Reliability is key because a failure in a critical service like
hosting or your shopping cart effectively shuts down your entire
operation.

If your online sales are $7,000 a week, every day your sites are
down costs you $1,000 in sales you can never get back.

Cost is important because of a principle taught by Internet
marketing guru Fred Gleeck, Return on Marketing Dollars (ROMD):
the ratio of sales and profits to marketing costs.

To maximize ROMD, it’s not enough just to generate a high volume
of sales – you have to do it at a reasonable cost.

The lower your expenditures, the greater your ROMD for a given
volume of sales.

Take Web hosting.

There are plenty of large, reliable Web hosting services who can
host your site for fees ranging from $19 to $49 a month per site.

While that’s fine for the typical SOHO (small office/home
office) with just one Web site, it won’t work for Internet
marketers with product-specific micro-sites.

Some Internet marketers with multiple products have as many as
100 different Web sites, one for each product.

If you paid $49 per site for hosting, your annual hosting bill
would be nearly sixty grand a year … eating up a huge share of
your profits.

I now host my sites with a service that charges me around $49
per month total – whether you have one site or over a hundred.

For a hundred sites, that works out to less than 50 cents to
host each site per month … and annual hosting expenses of under
$600.

For affordable Web site hosting for your Internet marketing
business, go to:

www.filipinowebmasters.com

Sincerely,

Bob Bly
Copywriter / Consultant