Putting Their Money where Your Mouth Is…How to Get Paid for a Free Talk

So, you decided to become a paid speaker.  Congratulations!  Now it’s time to book the gigs.

As you are just starting out, the speaking venues may be free.  But there  is no such thing as free.

Ways to convert a free speech to money:

  • Referrals for at least 3 names with contact information from other groups who may benefit from your talk
  • Flyers for your talk sent to media as press releases
  • Ability to sell your courses, coaching and books at the back of the room after the speech
  • Referrals or suggestions from the audience of other organizations who would be interested in the talk
  • A testimonial letter
  • Articles about your talk in the group’s newsletters
  • Expenses for travel and any needed over-night accommodations
This “free” talk has now been parlayed into monetary value and a great stepping stone to future paying gigs.
Good Work! and Good Luck!

Make a Case Study Out of It

Making a case study out of the success that you have with your client shows your skill and prowess. It also credits your skill and expertise in your field to the public.

Unfortunately, not every client will feel beholden to you and allow you to report your involvement with them. Perhaps they would like to take the credit for their own success.

Who wouldn’t?

There are ways to get around this or to convince your clients that it is actually a good thing, not just a way to glorify oneself.

Highlight the benefits of your client and show off why your client has the best services or products rather than tooting your own horn.  Discuss your strategy of creating the case study with your client and allow them to participate or have editorial input.

Most of all, develop a great relationship with your clients and have on-going communication with them. Good business is all about good relationships and building strong ones.

Remember, a case study is like writing a story of success- whether it shows how you overcame a problem or how you became the best in your industry.  Having them on your website for your prospective clients and customers to see, is a great benefit.

If you feel ready to take the next step and have case studies made for you,  contact me at:Barbara@TheWriteTreatment.com so that I may discuss your needs with you.

Freelance Taxes

Congratulations on becoming a Freelancer and getting rid of that small cubicle, demanding boss and bumper-to-bumper traffic going to a 9-5 job.

Unfortunately, becoming successful at your freelance job also means setting up a schedule for paying taxes. Hopefully you have already started to implement this….after all today is TAX DAY!

One third of your gross income must be set aside for taxes if you are in the middle class.  By opening a special high interest yielding bank account (special meaning don’t touch it!) and putting a third of the receivables in it as you go, you won’t have to panic when Tax Day comes around.  The money will be there, ready for your contribution.

By the way, taxes are not just paid on April 15th.  You are your own boss now, the number one (or only one) in your company.  That means, quarterly taxes are due ( April, June, September and January)

Make a spread sheet of all your expenses, including supplies, entertainment and educational/training costs. Don’t forget to keep a record of the mileage you racked up in business travel. (this includes those hops over to the office supply place for your computer toner and paper)

Break out the Excel sheet.  Set up an invoice list including:

  • Invoice Date
  • Client’s name and company
  • Amount Paid
  • Taxes paid
  • Net

Doing this consistently will make taxes a little less painful and much less stressful.

Now you can enjoy your freelance position!