Big name advertisers, marketing our health like P&G (Proctor and Gamble) have hitched their star to those in Hollywood with social media marketing. Â Even Jennifer Lopez who will be hawking a women’s shaver line for P&G will blast across Facebook, Twitter and YouTube (the three largest viewed social media sites). Advertising this way is seen [...]
The demand for electronic books has soared over the last year, with popular genres including health writing, health and wellness, medical writing, dental writing, business-to-business and informational writing. According to OverDrive Inc. (global supplier of digital/e-books to 13,000 libraries) there has been a 200 percent rise in the circulation of electronic books over the span [...]
The right way to play the game is not “mine is bigger than yours” philosophy. Â For it is not the size of the list but the quality. Â Ask yourself, do people want to hear what I have to say or offer? Â Are they on the list because I bought it from elsewhere? Nowadays, business is [...]
Are you a member of a Twibe or do you stand alone?  Do you feel that everyone is tweeting but no one is reading or listening? Ashton Kutcher had a contest with Oprah and was the first to reach one million followers.  Lady Gaga has over 8 million fans, following her tweets, making her officially the [...]
Do you ever say this? The fact of the matter is that you are not too late. Â Everyone is still learning together and with the constant changes going on, everybody is still on the learning curve. Especially with Twitter, with the ability to follow people without having to ask permission to do so first, you [...]
One of the most useful courses NOT given in medical training is the business and marketing of a medical practice or private healthcare facility. While some are lucky enough to have a mentor, an older or more successful physician to show the ropes, most nearby physicians view a new doctor as competition. Mostly, one is [...]
Do you ever feel like you are screaming on a soapbox in the middle of Time Square or a train station? A few people stop to listen to what you have to say but most give a casual glance as they scurry about their daily activities. This is the frustration that can be felt by [...]
Having trouble staying healthy and paying for your drugs? In these tough economic times,with so many people now unemployed, many are having to struggle deciding on which of their medications they can do without. Some are not filling the prescriptions they need to survive or are alternating them in dangerous regimens. With the escalating cost [...]
So, you’ve decided to set up a Facebook Fan Page. Great! Â You will be able to establish a relationship with your clients, patients, fans and customers. There are some important things to keep in mind. Tips for Fan Page Success Insert your URL with the logo so that fans can visit your website Sidebars are [...]
Establishing a group or fan page is great for marketing your practice or business. But…do you know the difference between the two? Facebook groups are ideal for promoting a cause on a smaller scale or for setting up information on a personal level. Facebook Pages enable you to exchange information and communication with customers or [...]
