Business Blogging

The tips come courtesy of Rachel McAlpine, Director of Contented, a company focusing on better business writing on the Web and intranet.

I think they’re very useful, but feel free to add your own!


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We have been developing some new courses, among them one
on strategic blogging. We’d like to share a few tips.

1. Don’t start unless you were born to blog or need to blog. Very few people can keep up the pace month after month, year after year, having something original to say, something worth saying. (However, a competent and persistent blogger can have fun and influence people.)

2. Think first about strategy: what do you hope to achieve with this blog? Focus sharply. Explain your angle or topic in your tagline or description.

3. Follow your organization’s guidelines — or create them!

4. Focus every blog post on a single topic: it’s not a newsletter.
5. Be useful, be fearless or both. Simply being useful is a worthwhile goal.

6. Ask your blogging buddy to check each post, and stop you from being too personal, leaking company secrets or breaking the law.

7. Use  plain English and a conversational style.

8. Link to others and give them credit for ideas.


I can vouch for the fact that it does take commitment and time.  However, the knowledge that you gain by having blogs and forming relationships with prospective clients is priceless.

Woo Your Current Clients for Marketing and Sales Success

On average, it takes seven touches for a sale to occur.  Sending articles about topics that are helpful to your clients will be much appreciated.

Do you know what hobbies or interests your clients have?  After all, they are real people, not just sales numbers.  Wouldn’t it be great if they were to receive interesting updates on things they were truly buy zithromax 2000mg interested in?  It certainly would make you stand out from the crowd.

It is 6-7 times more expensive to gain a customer than to retain a customer.  Why not court the ones that you have…the ones that have already shown interest in your product or service….the one that you already have a relationship with.  Don’t use them and lose them!

Tips for Social Media Marketing

The following article was written by my friend and colleague, Chris Marlow.

For those searching for their niche or those that would like to pursue mentoring, you could not find better than the advice given by Chris.  She is fantastic when it comes to fine tuning your skills and interests and pinpointing what you should concentrate on.

Social Media Marketing: 3 Quick Tips You Can Use Right Now to Save Time

Chris Marlow – Saturday, August 14, 2010
If you’ve been paying attention, you know that social media is taking the marketing world by storm.

Large advertising agencies are adding departments or snapping up social media boutiques. Businesses of all sizes are getting smart about how to use social media to meet their marketing goals. No one thinks it’s a fad any more.

Social media is here to stay, the only thing that’s changing is the size, influence, and reach of the social media players. MySpace is shrinking rapidly, Twitter is growing exponentially, Facebook is great for reaching consumer groups, and LinkedIn is the darling of the corporate world.

Problem is, even though social media is effective for getting the word out and making connections, it can be overwhelmingly time consuming. Personally, as a 25-year marketing veteran, I was less than thrilled about adding one more thing (actually, three more things — Twitter, Facebook and LinkedIn), to my “to do” list.

But if you’re a working copywriter like I am, you can’t afford to stay ignorant about a low-cost marketing phenomenon, no matter how established you are.

So here are three little known tips for you and your clients, that I discovered and use whenever I hold an event. They’ll save you loads of time for your own events, and if you have clients with large networks, the timesavings will be substantial!

Timesaving tip #1
: Load your tweets for free into Socialoomph( and time them to blast in hour intervals or in any time sequence you want, even over days. Simply register for an account, login, then click on “Schedule blog post”. You’ll see a field that counts your characters so you can keep to the maximum of 140. It offers a URL shortener but I use ( because tracks your social media clicks so you can see how your campaign is doing.

Timesaving tip #2
: Got lots of friends in Facebook? buy zithromax next day delivery Want to send them an announcement? Facebook forces you to select each person by hand, which can take forever if you have lots of friends. I have 1,600 and until I learned this trick, I simply would not take the time to invite my friends to an event. Thanks to blogger John Pozadzides, I discovered that you can use a link in your browser to select ALL your friends at once. Here’s an excerpt from his blog on how to do this:

1. Go to your Event, Group or page and click “Invite People”.
2. Once the page has loaded you should see all of your friends, but they are not selected.
3. At this point, copy and paste the javascript code below into your Web browser’s address bar, then hit “enter”, or “return” on a Mac.
4. If all goes well, it selects all of your friends!
Here is the code:
javascript:elms=document.getElementById(‘friends’).getElementsByTagName(‘li’);for(var fid in elms){if(typeof elms[fid] === ‘object’){[fid]);}}
It really does work, but be patient! The more friends you have, the longer it takes to select them all.

Timesaving tip #3
: Did you know that you can download a database of your LinkedIn contacts? Simply go to your “Contacts” tab, select “My connections”, then scroll down.

On the right hand side toward the bottom you’ll see a link that says “Export connections”. You might have to type in a security code, but after that the file will download in a csv file right to your desktop. To load it into your email client you may have to rearrange the columns. But being able to email your first tier LinkedIn contacts is very powerful!

These tips have made it easy for me to use my social media presence to advantage. Last month fully 50 percent of those signed up for my Patty Reagin Teleseminar came from my social media announcements.

And I’m using these tips again this month to let people know about my Social Media Webinar slated for Wednesday, August 18: “How to Explode Income for You AND Your Clients: 7 Social Media Strategies to Profit From Now!” Click here for more information and to secure YOUR line!

This is all valuable advice.  Try it out!

Email Marketing Puts You Up Front and Center

Standing out from your competition is what it is all about when it comes to marketing.  There is so much noise now on the internet to overcome and so much competition that is just waiting to take your opportunity from you.

Sending email to your customers, juxtaposes you in front of the line and keeps your name in the mind of your customers.  Communicating with them on a regular basis allows them to think of you when a job opportunity azithromycin online buy becomes available and they are looking for the right person to fill it.  Why not you?

Set yourself apart from everyone else and you will get more referrals, but better yet, repeat business.  You won’t have to keep looking for new clients if you have your trusted ones.

Stay in touch.  Send them helpful information that they can use.  Your clients will appreciate it.

After all, business IS personal!