Lead Generation means just that-generating leads.  It is the process by which new prospects or clients are obtained for data base building, speciality lists, newsletters and for getting those great customers who will buy your products and services. Marketing Techniques for Lead Generation Include (but not limited to): White papers Articles Advertorials Email marketing Web marketing [...]
 Online Marketing is simply the process by which you capture that web surfer and net browser, hold  his attention and after educating him, convert that reader to a buyer of your goods and services. Simple definition for online marketing but…. maybe not so simple There are several core facts to keep in mind in online [...]
Article marketing creates a viral phenomenon.  When well  written, informative and compelling, your article gets quoted in the social media and gets picked up by ezines, traveling through cyberspace, soaring to new sites. You get quoted in other articles and websites.  You are viewed as an authority. With the links that you insert into the [...]
A well written blog: conveys your message enhances your image keeps you in touch with your  database of clients or friends increases your search engine rankings.  Sprinkle your keywords liberally into the headlines and body context of your blogs. Link them to your service and blog which increases your ratings in Goggle and Yahoo searches. [...]
You solicit  clients, new or old and they can’t use your product or service now. Feeling rejected? Don’t be!  This is an opportunity.   When they are ready for your product, you  want your name to come to their mind. How do you get them to automatically think of you? Telepathy? A witchdoctor spell? Be sensible. What [...]
Business to business copywriting (aka B2B) is your virtual salesman-one who is there to present you in the best light, generate leads, enhance your data base, increase sales and improve the close rate. Unlike writing directed to consumers, Business-to-Business copywriting is logical and based on fact, not geared to elicit emotions. The average person in [...]
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You have slaved over picking out just the right words.  But how do you say them in print?  Studies show that Ariel or Times Roman works best online.  Courier typeface works best in sales letters offline.  Split tests have shown that Courier outdraws any other font.  One gets a more personal and urgent  feel when reading that  typewriter personal “from [...]
What is 8 seconds?  It can be forever to a child waiting for a treat or an eternity for a mother waiting to hear her baby’s first cry. For a marketer, it’s a key and a blink of an eye.  The rule is that you have 8 seconds to capture the attention of [...]
