It’s one thing to devise the health content that you would like to share with your patients or clients and the world. You know that they need it, that they can be helped by it and that they would be healthier (not to mention the fact that you would increase visibility, establish authority and get more prospective clients!)
Remember, if a tree falls in the forest and there is no one there, did it make a sound? The thing is, if no one reads your health content, does it matter if you have gone through all the trouble to publish your health content? The only way to know for sure is to track it with analytical tools.
Health Content Analytic Marketing Tools and Tracking
Google Analytics: This is the foremost and best tool. What’s more…it’s FREE! Discover whether your content is getting views and how your clients are engaging with the content that you have produced.
Google Alerts: also a free tool. Inserting your name or the health content keywords in this system, will alert you to any mentions or views that your information gets and comments or responses that your content has elicited. This is key to knowing whether the reactions are negative or positive so that you can adjust future content accordingly. Then too, if you are never getting engagement, it is time to consider selecting a topic that your target audience is more interested in.
Woopra: Woopra gives you a real-time analysis of how your target audience is engaging with your health content.
Socialbakers: Socialbakers lets you see what you have provided that has gone viral- which is socially giving you the best oomph! See which social media platforms are getting the most responses. Then you can concentrate your efforts and time on this media avenue.
Like Explorer: Lets you know how many likes your content received on the various social networks.
Audience Insights: This tool, located on Facebook, informs you who the types of people your viewers are and whether your health content is reaching the right audience. You can make adjustments based on this data.
Unmetric: This data analytics platform measures your health content’s performance on various social media networks.
Not incorporating analytical tools into your health content marketing is a big mistake and as you can see, implementing these tools will help you tremendously in achieving the effects that you are after.
Contact me for a free consultation and we can discuss your needs more specifically. Email me at:
Barbara@TheWriteTreatment.com or call 516-647-3002.
Speak to you soon!
- July 23rd