4 Things NOT to Do on Facebook as a Health Provider or Health Writer

Posted by barbarahales

Sure, you want to get noticed and have loads of active followers to spread your important messages.  But there are good ways and bad ways to go about it.

Creating fresh and captivating content is always a good strategy. While it takes time and a focused plan, your Facebook page will grow consistently with good results. Adding photo images and videos spark people’s interests and help them understand the message that you are conveying as well.  There are no real shortcuts to get engaged viewers…but people do try.

What Not to Do on Facebook

1) Exchanging Links

In the mistaken notion that having a surge of links or likes to your page spells success, people often offer to exchange links from their site to yours or offer to add a ton of links.  However, the newer algorithms that Google uses, evaluates your interaction and engagement with these sites and how relevant they are to you.  If there is no relevancy, these links can actually harm you.

2) Buying Likes

There are many offers out there offering to help you increase the number of followers and likes.  While seeing the numbers jump may be a great boost to your ego, consider the purpose of the likes to begin with.  These are people that have “raised their hand” to say they are interested in your message or your brand.  This is an audience that is hungry for your message, your coaching, your services.  Having numbers without interest, will lower your conversion rate and confuse your analytics in percentages of this conversion.  You might even be penalized by Facebook by eliminating your RSS feed.

3)  Go Out of Sync

Posting stories and messages that have no relevance to your brand will confuse your followers and muddle your message.  Viewers will drop off and go to competitive sites that can maintain the focus on topics that your followers are interested in.

4) Using hashtags inappropriately

While hashtags work well in Twitter to aggregate comments to the same topic allowing fans to follow them, Facebook has a different view of its usage. It might actually be harmful unless there is a specific reason to incorporate the hashtag into your post.   Edgerank Checker discovered that posts with hashtags are actually less likely to spread virally.

Consider your followers your friends.  Converse with them, not preach at them.  In no time, you will have a faithful follower who comes back for another “visit”.

To get more helpful tips, Sign up in the box at the top left corner of this page.  See you at the next post!

 

 

Are You a Waste of Space or Does Your Health Content Writing Provide Purpose?

Posted by barbarahales

Your health content should provide education and entertainment for your viewers.

But, unless you are providing this as a hobby, you need a Call- to- Action on your posts. If there is none, there, then it might as well be a wasted space.

Grandma always said ” if you ask for nothing, that’s what you get!”

Savvy health content marketers should keep this adage in mind. As unbelievable as it seems, nearly half of landing pages fail to repeat  email  call-to-actions according to MarketingSherpa.  In reality, 45 percent of landing pages failed to reiterate  strong promotional copy from the email.

If your goal is to improve your conversion rate (which rationally  it is) you will accomplish this by repeating the call-to-action.  Remember this when constructing your landing pages and email campaigns that lead to them.

What is Your Call-To-Action?

A call-to-action is the step you would like your viewer to take.  It may be:

  • Sign up for a newsletter, tele seminar, blog
  • Subscribe to a membership site
  • Purchase a service, book, ebook
  • View a webinar
  • Donate to a cause or nonprofit organization
  • Call for a free quote or consultation

Once you have decided what action you desire them to take, you must ask yourself, “How do I get them to take this step?”

4 Ways to Make your Call to Action Effective

Present a problem that your audience is seeking a solution for and then show how your product or service fulfills this need or solves their problem

1)Sweeten the Deal

Offer bonuses or premiums that are enticing with your call to action. (e.g. discounts, free books, tip sheets).  Make your viewer say to himself/herself, “I must be some sort of stupid if I don’t take this offer”.

2)The Power of One

Each offer that you provide should have only one call to action.  When there are choices to make for the next step, in the uncertainty of decision- making, no steps may be taken.

3)Exclusivity

There is something powerful about knowing that you may not be accepted or that you are special if “accepted” into the offer that is promoted. It makes a person want that promotion much more.

4)Expiration Date

No matter how interested a person is in taking that next step, it is easy to read and then save for another time- one that may or may not ever come.  By creating a sense of urgency, or an incentive for taking action now, the conversion to the next step increases greatly.

As Grandma reminds us, if you want something, ask for it!

For more helpful tips on successful content marketing, check out:

http://www.amazon.com/Content-Copy-Made-Easy-Increase/dp/0984889809/ref=sr_1_1?ie=UTF8&qid=undefined&sr=8-1&keywords=content+copy+made+easy

Helpful Twitter Tools for Health Content

Posted by barbarahales

Often we  put our messages out on social media or tweet out to our “twibe” but wonder if we are ever really being heard.  We ponder whether it is a waste of time or stroking our ego.  Can it really be measured?

The answer simply is yes.  Because this blog by Kevan Lee at Buffer Social is so helpful, I wanted to share it and pass it along to you.

The Big List of Twitter Tools: 59 Free Twitter Tools and Apps to Fit Any Need

The big list of 59 free Twitter tools for marketers

Twitter Tools for Analytics

1. My Top Tweet: Your Top 10 list of tweets

Find anyone’s Top 10 tweets, ordered by engagement.

2. Wildfire: Follower growth analysis

Compare your follower growth to your competitors’s follower growth. Simple, helpful, enlightening.

wildfire

3. SocialBro: Analytics, optimization, and more

A nearly all-in-one platform for all things Twitter. The free plan comes with analytics, best time to tweet, follow/unfollow tools, and community segmentation.

4. Riffle: Data visualizations for any Twitter user

This browser plugin reveals vast insights into any Twitter user you choose. Discover statistics, popular hashtags, most shared links, connected profiles, and much more.

Riffle browser extension

5. Twitonomy: Detailed analytics on users and tweets

A dashboard of analytics for whichever Twitter user you choose (even yours). Analyzes profiles, tweets, engagement, and more.

6. Klout: Twitter scores

Track your influencer score (on a scale of 1-100) and use the Klout dashboard to create and schedule new tweets.

7. SumAll: Email reports for Twitter stats

Sync your Twitter to SumAll, and start seeing daily or weekly emails on how your followers are growing, your mentions, and your engagement.

sumall-weekly-email

8. SocialRank: Follower analysis to find your most awesome fans

Receive a sorted list of your best followers, most influential followers, and most engaged followers. Useful to track the important people to engage with on Twitter.

9. Twtrland: A Twitter resume

Plug in your Twitter account to see a snapshot of who you follow, which demographics you fit, who’s in your close network, and more.

10. Bluenod: Community visualization

Type in a user or hashtag and see a detailed map or visualization about the community around the user or the people using the hashtag.

Bluenod

***

Twitter Tools for Chats

11. Beatstrap: Team liveblogging

Cover live news, sports, and events through Twitter, via hashtags, and collaborate with your team on the coverage. Completed “Beats” come with an embed code.

beatstrap

12. TweetChat: Twitter chat management

Log in to follow a specific hashtag, hang out in a room that collects the hashtagged tweets for you, and reply as you like (with the hashtag added automatically to your tweet).

13. Chat Salad: A calendar of Twitter chats

See upcoming Twitter chats and when they’re scheduled, as well as the hashtags they use (so you can follow along).

14. Twubs: Twitter chat homepages

Register a hashtag for your chat and collect/view the tweets from one location.

15. Nurph: Chat planning and organizing

Nurph channels let you plan and organize your chat, complete with follow-up stats and replays.

16. TwChat: Real-time chat rooms for Twitter chats

Submit your hashtag. Enter your chat room. Have fun!

***

Twitter Tools for Discovering Fresh Content and Fun Users

17. BuzzSumo: Find influencers, topic-by-topic

Type in a keyword to see which voices get the most shares on Twitter. Find influencers, sniff out headline ideas, and learn what works on Twitter and who’s working it.

18. Nuzzel: Discover what your friends are reading

As described by Twitter’s Joanna Geary, “find out what’s trending among the people the people you follow follow.” Make sense? Translation: Content discovery from friends and friend of friends.

Nuzzel

19. Swayy: What your followers are interested in

See the content that your followers recommend plus the topics they most enjoy. View it all via the dashboard or from a daily email digest.

20. Twipho: Searchable Twitter feed of photos

Search by keyword or by location to find photos shared on Twitter.

21. Sonar Solo: Discover keyword-related content

Search any topic to see a visualization of the related topics, trends, and Twitter profiles connected to your search.

22. Topsy: A search engine for social

The most recent and most relevant tweets (and other social updates) based on a keyword search. Also shows keyword volume, sentiment score, and other analytics.

23. Digg Deeper: The best stories from your friends

An algorithmic display of the top articles and links that your Twitter followees have shared. Pair with News.me: a daily email newsletter of what your friends share on Twitter.

Digg Deeper

24. The Latest: A museum for the day’s best Twitter links

A real-time, constantly updated list of the most interesting links on Twitter, culled from the accounts of interesting people

***

Twitter Tools for Following & Unfollowing

25. ManageFlitter: Follow/unfollow in bulk

Segment your followers according to a number of factors: last tweet, follower count, location, language and whether or not they follow you back.

ManageFlitter

26. Tweepi: Tidy up who you follow

Cleanup inactive follows, flush those who don’t follow back, and reciprocate someone else’s follow—all done in bulk and with a few clicks of a checkbox.

27. Unfollowers: In-depth follow/unfollow

Get a complete breakdown of those you follow, and unfollow with ease.

28. DoesFollow: See who follows whom

Does A follow B? Does Bill Gates follow Skrillex? Does Guy Kawasaki follow Jay Baer?

doesfollow

***

Twitter Tools for Hashtags

29. Hashtagify.me: Complete analytics into any hashtag

Enter a hashtag to discover related tags, recent conversations, usage patterns, and influencers.

30. Rite tag: Hashtag recommender

Plug in a hashtag and see feedback on the tag’s reach and popularity as well as suggestions for some alternatives to try. Complete with pretty colors to see at-a-glance which hashtags are best.

ritetag

31. Seen: Hashtag-based curation

Collect the media that was shared with a certain hashtag, then rank the results. Share your curation with friends and followers.

***

Twitter Tools for Mentions & Monitoring

32. Keyhole: LIke Google Alerts for Twitter

Ask Keyhole to notify you whenever a particular keyword, hashtag, or URL is mentioned. Helpful to track mentions of your own name or your company’s blog or campaign.

33. The One Million Tweetmap: Geolocated, real-time tweet monitoring

Track and follow keywords as they’re tweeted in real-time and at real places. Zoom in to a geotargeted area for super fine results.

34. Twilert: Real-time email alerts for keywords

Track keywords on Twitter and receive an email notification every time they’re mentioned. Great for keeping an eye on company names, new products, and branded hashtags.

35. Mention: Monitor your mentions

A listening tool for keeping up with all your mentions on Twitter. Tracks, analyzes, and displays any number of keywords via the Mention dashboard or via email digests.

mention

36. MentionMapp: The web of you and those you mention

Get a visualization map of you and all the people you mention (and they people they mention).

37. Twazzup: Real-time keyword monitoring

Search and track any keyword, username, or hashtag. See a results page full of relevant tweets, user accounts, and influencers.

***

Twitter Tools for Scheduling Tweets

38. Buffer: Schedule your tweets (plus a whole lot more)

Simple social media management. Fill a queue of tweets, analyze their performance, and find new, hand-picked stories to share.

Buffer

39. Tweet4me: Scheduled tweets via DM

Send a direct message to the Tweet4me account, use shorthand and prefixes to denote when to share, and let Tweet4me schedule and send the tweet for you.

***

Twitter Tools for Timing

40. Followerwonk: Search Twitter bios and analyze your followers

Every analysis imaginable for your Twitter feed, your profile, your followers, and your competitors.

Followerwonk screenshot 2

41. Tweriod: Find the best times to tweet

Tweriod analyzes the tweets you send and your followers’s tweets to find the optimal time for engagement.

***

Twitter Tools for Trending Topics

42. Trends24: Detailed breakdowns of trending terms

See trending terms from the last—you guessed it—24 hours, broken out hour-by-hour and country-by-country. Enlightening for social media campaigns and geographic/timing research.

trends24

43. Trendsmap: Monitoring for local Twitter trends

A zoomable map that shows popular hashtags and terms from anywhere in the world with easy-click buttons to hone in on My City, My Region, and more.

44. iTrended: Did it trend?

Search the past 15 days to find whether certain keywords trended or not.

***

Top Twitter Clients

45. Tweetdeck: The king of Twitter clients

Via the app or the web, stay on top of your Twitter stream with Tweetdeck’s organization and tracking tools. Split your stream into segmented columns to stay engaged with what’s important.

tweetdeck

46. YoruFukurou – Twitter client

A native Twitter client for Mac OS X. Dashboard views of incoming tweets, lists, and searches, split across multiple tabs. Comes highly recommended from Kottke.org.

47. Happy Friends: Mailbox-type reader

Pick the friends you want to hear from. Never miss their tweets. View all their activity via an inbox-style layout with nested updates.

Happy Friends

***

Miscellaneous Twitter Tools

48. TW Birthday: Dig up the date someone joined Twitter (even if they won’t say)

For those who omit the “date joined” on their profile, there’s still a way to discover it. See how long your new favorite follow has been tweeting or when a new profile officially landed.

49. Bio is Changed: be alerted when someone changes their Twitter bio (good for job moves)

Rather self-descriptive, this tool updates you when someone changes their Twitter bio. Useful if you’d like to track job moves and major news or even to learn from how people craft unique Twitter bios.

50. Like Explorer: See shares per article

Type in a URL. See the share numbers. Simple.

Like Explorer

Like Explorer

51. Tweet Beat: List management

A powerful tool for managing your Twitter lists—adding, removing, discovering, and sharing.

52. and 53. IFTTT & Zapier: Automate your tweeting

Connect multiple apps in unique ways to your Twitter account. For example, post your Instagram pictures as native Twitter photos.

54. Be Present: Track how fast you respond on Twitter

Real-time reports on your response time, response rate, and performance based on industry benchmarks. Also, really pretty to look at.

MustBePresent

55. SavePublishing: Tweetable snippets on any website

Install the bookmarklet, and you can reveal any tweetable sentences (140 characters or fewer) from any article.

56. Tweekly: Once-a-week email of tweets you care about

Tell Tweekly which Twitter account you want to hear from, Tweekly pulls all their tweets and emails you weekly.

57. GroupTweet: Collaborate with teammates on one account

Let your teammates and coworkers share to the same account automatically with zero password-sharing. GroupTweet can even append usernames on to the end of individual tweets.

58. Storify: Beautiful Twitter storytelling

Grab any number of tweets and media elements, and place them all into a Storify collection that you can embed and share anywhere.

59. Tweet Topic Explorer: A word cloud per user

Discover the most-used words of any user you choose (even you).

Additional resources:

What are your go-to Twitter tools?

Which tools are must-haves for you with your Twitter experience?

Which Twitter tools have you already used today?

My mornings always start with a read of News.me (the email version of Digg Deeper) and a dip into Buffer to check some stats. I spend most of my Twitter time replying to others directly from the native web app. In the evenings, I’ll grab some content suggestions from Buffer, Swayy, BuzzSumo, and a couple others and fill the Twitter queue for the next day.

______________

There is a tremendous amount of useful information here and obviously you can’t implement all of it at once.  Pick one or two that would be very helpful  and as time goes on, add the ones that make the most sense for you.
Sign up to receive more helpful tips in the box at the top left corner of this page.  See you at the next post!

Blogging and Content Creation for Doctors, Dentists and other Health providers

Posted by barbarahales

Doctors, dentists, and other healthcare providers are already strapped for time.  Let’s face it, there are only 24 hours in a day and between all the practice concerns and home responsibilities, you’re already spending 25 hours out of every 24!  I get it.

The thing is, without social media interaction, blogging and content marketing, you simply won’t be found when prospective patients do an online search for you- unless of course you practice in an area where you are the only doctor in the state. (highly unlikely!)

The good news is, in a sense, you are already getting your information with which to jot your blogs.  Patients are coming to you each day and asking questions- many the same questions.  Why not put out an FAQ each week. (frequently asked questions and answers).  Patients are always looking for solutions to the problems they are struggling with in your specialty and for you it would not be difficult.  What are your nurses dealing with?  What new breakthroughs are in your specialty?  What was just highlighted in your journals?  What topics are discussed at rounds?  These all make for good blog posts.

You don’t even have to write them all yourself.  Have a calendar where each person in your office i assigned a day to write up a small article on a chosen topic and keyword.

What is Content?  What is it for?

Simply put, content is for educational purposes.  People want answers.  They want information.  They also want to be entertained.  Let’s face it, where you able to read 3 chapters of any medical tomes without nodding off?  When you put out information, make it readable and enjoyable to read.  Add stories to illustrate a point.  People will understand your message better and with a story, they will be able to remember your message.

Google’s algorithms  look for engagement and interaction.  Post your messages in a consistent fashion,  This means more than trying to start out writing on a daily basis which may be overwhelming for you.  When people comment or ask questions, respond to them so they can look to rely on you.  Not only will Google and other search engines take notice, but prospective patients will notice as well.  Everyone wants to go to a compassionate doctor who is interested in them and takes the time to validate their concerns,  It gets harder to find good practitioners like yourself.

Populating all the Social Media Sites

It’s all well and good to have an account with Twitter, Pinterest, Instagram, Facebook, Google+ and more.  But who can keep posting to all them?

Well, you can of course!  There are plugins that post automatically to all these sites from your blog without you having to enter each one separately.  So, you can really spread your message by getting a lot of views.  Set up your account for responses to these posts to come to your email so that you can respond to them.Recognize your limits. You don’t have to have a Facebook page, a Twitter account, a WordPress blog, a Google+ page, a Tumblr, a Pinterest page and so on…the list of social networking possibilities is endless. Choose two or three social networks that you understand and that you enjoy using. Don’t try to blanket every social network with content from your clinic or company.

Implement a social media manager like HootSuite where you can schedule your posts on the various sites when your target viewers are more apt to see them.  This way you can write several posts at a time and have them scheduled to appear at future times and dates.

Still don’t have the time or interest to get involved in content marketing and health content creation?

No worries!  Outsource it!  Contact Barbara@TheWriteTreatment.com and we can get you started!  Any questions?  Please ask.  We have the knowledge in your field and are eager to work with you.

5 Benefits of Health Speaking or Becoming a Medical Speaker

Posted by barbarahales

Why would you want to Become a Professional Healthcare Speaker or Medical Speaker?

You know how healthcare venues are always looking for paid professional speakers?

Events, health fairs and seminars always have healthcare speakers on their schedule.

Why couldn’t it be you?

Think about it for a moment. You are seeing patients, all day long and conversing with them about their health. They are engaging in an information exchange but they want to hear what you have to say. Essentially you are already acting as a speaker in the area you specialize in.

Benefits of Becoming a Health Speaker

1) Content marketing

As a speaker, your focus is on educating the audience, entertaining them, informing them of the latest innovations or what’s newsworthy. All without being bland and boring! This is what content marketing is all about. Speaking enables you to have a built-in audience to spread your content and your message.

2) Additional revenue

Let’s face it. With bundling of rendered services and insurance schedules, most healthcare professionals are looking for an additional source of revenue. Well, this is it! Speaking can be quite a lucrative gig- all while spreading the same messages that you have been discussing in your practice, but just for a larger mainstream audience.

3) Increasing Visibility/Notoriety

By speaking before a crowd, you have access to many more people than you might have been in your practice. You increase visibility and your name becomes more well-known. This feeds into the perception of you being an authority in your field. Afterall, the event planners wouldn’t hire just anyone to speak; rather an authority in the topic for presentation

4) Builds your practice/ strengthens your brand

As a skilled health care speaker who presents compelling and captivating talks, you will be establishing connections and prospective clients will want to hear more from you. They will want to see you in your practice….or ask for an additional speaking engagement…all to your benefit.

5) Repurposes your Content

A video can be taken of you talking which can then be placed on your website and published to YouTube, thereby getting an even larger audience.

Testimonials can be obtained from interested audience members to be placed on your website.

Sections of your talk can be made into a series of YouTube videos or a set of CDs or even podcasts.

Parts of the talk or questions and answers can be the basis of blog posts or published articles.

A collection of the above can be amassed and compiled into an ebook.

Don’t leave money on the table.
As a doctor, you ARE a healthcare speaker or medical speaker. Why not get recognized as one!

If you would like more information about how to become a healthcare speaker, contact me at:
Barbara@TheWriteTreatment.com or www.LinkedIn.com/in/barbarahales

 

 

How to Track Your Health Content Marketing

Posted by barbarahales

It’s one thing to devise the health content that you would like to share with your patients or clients and the world. You know that they need it, that they can be helped by it and that they would be healthier (not to mention the fact that you would increase visibility, establish authority and get more prospective clients!)

Remember, if a tree falls in the forest and there is no one there, did it make a sound? The thing is, if no one reads your health content, does it matter if you have gone through all the trouble to publish your health content? The only way to know for sure is to track it with analytical tools.

Health Content Analytic Marketing Tools and Tracking

Google Analytics: This is the foremost and best tool. What’s more…it’s FREE! Discover whether your content is getting views and how your clients are engaging with the content that you have produced.

Google Alerts: also a free tool. Inserting your name or the health content keywords in this system, will alert you to any mentions or views that your information gets and comments or responses that your content has elicited. This is key to knowing whether the reactions are negative or positive so that you can adjust future content accordingly. Then too, if you are never getting engagement, it is time to consider selecting a topic that your target audience is more interested in.

Woopra: Woopra gives you a real-time analysis of how your target audience is engaging with your health content.

Socialbakers: Socialbakers lets you see what you have provided that has gone viral- which is socially giving you the best oomph! See which social media platforms are getting the most responses. Then you can concentrate your efforts and time on this media avenue.

Like Explorer: Lets you know how many likes your content received on the various social networks.

Audience Insights: This tool, located on Facebook, informs you who the types of people your viewers are and whether your health content is reaching the right audience. You can make adjustments based on this data.

Unmetric: This data analytics platform measures your health content’s performance on various social media networks.

Not incorporating analytical tools into your health content marketing is a big mistake and as you can see, implementing these tools will help you tremendously in achieving the effects that you are after.

Contact me for a free consultation and we can discuss your needs more specifically. Email me at:
Barbara@TheWriteTreatment.com or call 516-647-3002.

Speak to you soon!

Content Writing for Health

Posted by barbarahales

So, you’ve decided on the story you want to tell and have written your content. Now comes the hard part- marketing or distributing it and analyzing who if anyone is viewing your health content.

Marketing Your Health Content

One of the least expensive and most effective ways to promote your content is through press releases and getting picked up in print or visuals through public media.

HARO- which stands for “help a reporter out” is always looking for a good story to pick up. Remember, they need your stories as much as you need someone to spread them. Developing a relationship with a reporter is golden!
Share your health content with the media and analyze the public response.

Outbrain- one of the largest content delivery platforms. Outbrain showcases great content to viewers all over the world.

BuzzStream: increases visibility and increases online traffic with link building and spreading your messages with buzz.

StumbleUpon: amasses great web content which is then highlighted when someone searches for the specific topic. A search match will refer your website, images and content if they are high quality.

SlideShare: has a mission to enable education and entertainment through sharing of presentations, Powerpoints and slides.

Social Media Posts: Promotions of posts in Facebook, LinkedIn, Google+ and Twitter as well as Pinterest and Infographics are all great ways to get visibility and increase leads.

Buffer: This site enables you to schedule your shared content across various social media platforms. Choose the optimal time for your viewers to receive the content and Buffer will deliver.

Hootsuite: like Buffer, your content can be scheduled in advance for when you want to share it. This enables you to sit down and create your content in bulk and then let it appear as you have designated, in an automated fashion for ease and efficacy.

Come back tomorrow to read about Content Analytical Tools

Let’s make it easy for you. Don’t miss out on any future tips and strategies.
Sign up to receive the blog in the box at the top left corner of this page.

See you at the next post!

Content Topics That Work Best in Health Marketing

Posted by barbarahales

Choosing the topic to write about in health marketing can be one of the most difficult aspects of providing the right content for your viewers.

Many medical practices tend to overanalyze this (leading to paralysis) and nothing gets done. Just think about your specialty. What are you advising on a regular basis? What are the ten most frequently asked and answered questions over the course of a month, week or even day?

These are topics and information that your audience wants covered. They want solutions to the problems that they are struggling with. And what’s more, in the course of any given day…they have all told you already!!

Look at where the most views are concentrated on. You can find this out in most analytical programs. Check out Google analytics which is free for usage. The numbers will break down as to which pages got the most views and how long people were on each page of the site. View trends and direct your content to the types of information that engaged or captivated your viewers.

Connect your blog posts to your various social media sites. Are any posts getting “like” clicks or being shared? Are you being “retweeted”? These are clues that more information on this topic will be welcomed. View the topics that are being covered on forums and the questions that people pose in health chat rooms. Then you can tweak your health marketing strategy accordingly. If one of your content pieces generates natural inbound links from other online sites that are relevant to your viewers and health topics, that is a sure indication that you are hitting the mark.

Don’t forget that social media is “social” or interactive. Respond to comments that have been posed to you on your sites and show gratitude to those that have reached out to you or shared your content.

But any content topic that entertains and educates your viewers, is a great topic. Keep up the great work!

For further tips on health marketing, sign up for the blog in the box at the top left corner of this screen. See you at the next post!

Video Content Ideas in Health Marketing

Posted by barbarahales

Content marketing is the latest buzz phrase in the 21st century. Sharing your content on the web is what engages your viewers and spurs them to click onto your online health site to learn more. It is a way to "go viral" and garner more viewers who might then become prospective clients. Your published information captures the attention of your viewers and if captivating, will be shared with friends and colleagues.

Sprinkle in photos, videos and images. You can also grab some relevant YouTube videos and post them to your site if it is relevant for you in content.
Since your purpose online is to educate, have information and videos that will enable your viewers to learn…and have an enjoyable time doing so.

Health Video Ideas

Many physicians or health sites are not taking full advantage of videos or health video marketing yet so you have an edge on them here. Videos can be simply to highlight staff members and tell a little about them. Then when patients come to the office, they feel like they know and like your staff- almost like visiting friends.

Have videos of your office procedures. You can even have videos that explain what you will expect with a procedure or surgery, postoperative and preoperative instructions.

Leverage the talks that you’ve given at health events or to other audiences. Have them video taped. Post these videos of your health speeches online to your site.

Evaluate the popularity of your videos. Do split testing with different types of videos and quantify your data. This is important to your health marketing, just like strategy in any other type of marketing plan. After a few months, you can see which types of videos garner the most attention and comments and produce more of these, while discarding any additional videos of the ones that are not captivating your viewers. This will optimize your site to fulfill the needs of your viewers.

Have you gotten into health video marketing yet? Share your experiences with us in the comment box below.

How to Blog Purposefully in Health Marketing

Posted by barbarahales

Blogging is very useful in our health marketing tool box. However, it cannot be random or simply posting your thoughts of the day. (although once in a while it does help to share your thoughts- it makes you real and human).

Ask yourself these questions:
*Does the health blog include my keywords- the words that my audience and the search engines identify me with?
*Does the topic of my blog reflect who I am, the service I provide, the products that I promote?
*Is the health blog subject relevant to my target audience?
*Is my blog post captivating, relating stories and engaging?
*Is the health post down right boring?
*Is the post written with technical jargon or in a way that can be understood by everyone?

Target each of the health blogs to one keyword and sprinkle it within the body of text so that the “spider bots” in the search engines can recognize what the post is all about. This will allow your health blog to pop up when someone is searching for this topic. It will also prevent confusion.

Purpose of Your Health Blog

A blog is to educate and entertain. When placing the keywords continually within the post for the sake of spreading the keywords themselves, you are labeled as being a spammer. This label is difficult to shake. Not only will you lose your audience rather quickly (which is one of the main reasons for having a health blog besides optimizing the website), but also you may be shut down by the engines themselves! Ouch!!!!!

Decide what message or topic that you will be presenting for the day. This prevents rambling and allows you to focus in on what you would like to convey.

Don’t forget that while a health blog is meant to educate, it also needs to be engaging. Don’t leave your humor at the door.

Health blogs also provide a great opportunity to present the latest breakthroughs in medical devices, medications, supplements and techniques. When new, a video or audio serves well to help people understand what it is all about.

Giving interviews with other specialists is also very helpful in your posts and for your viewers. Entertain the idea of amassing some comments or questions and go into further depth to answer them as well. (as long as it is not about a specific individual which would be violating HIPAA codes).

Have you thought that you might like to have a health blog but just don’t have the time to be consistent with writing and publishing it?
No worries—outsource it!

Contact me at: Barbara@TheWriteTreatment.com and we can discuss your needs.