5 Benefits of Health Speaking or Becoming a Medical Speaker

Posted by barbarahales

Why would you want to Become a Professional Healthcare Speaker or Medical Speaker?

You know how healthcare venues are always looking for paid professional speakers?

Events, health fairs and seminars always have healthcare speakers on their schedule.

Why couldn’t it be you?

Think about it for a moment. You are seeing patients, all day long and conversing with them about their health. They are engaging in an information exchange but they want to hear what you have to say. Essentially you are already acting as a speaker in the area you specialize in.

Benefits of Becoming a Health Speaker

1) Content marketing

As a speaker, your focus is on educating the audience, entertaining them, informing them of the latest innovations or what’s newsworthy. All without being bland and boring! This is what content marketing is all about. Speaking enables you to have a built-in audience to spread your content and your message.

2) Additional revenue

Let’s face it. With bundling of rendered services and insurance schedules, most healthcare professionals are looking for an additional source of revenue. Well, this is it! Speaking can be quite a lucrative gig- all while spreading the same messages that you have been discussing in your practice, but just for a larger mainstream audience.

3) Increasing Visibility/Notoriety

By speaking before a crowd, you have access to many more people than you might have been in your practice. You increase visibility and your name becomes more well-known. This feeds into the perception of you being an authority in your field. Afterall, the event planners wouldn’t hire just anyone to speak; rather an authority in the topic for presentation

4) Builds your practice/ strengthens your brand

As a skilled health care speaker who presents compelling and captivating talks, you will be establishing connections and prospective clients will want to hear more from you. They will want to see you in your practice….or ask for an additional speaking engagement…all to your benefit.

5) Repurposes your Content

A video can be taken of you talking which can then be placed on your website and published to YouTube, thereby getting an even larger audience.

Testimonials can be obtained from interested audience members to be placed on your website.

Sections of your talk can be made into a series of YouTube videos or a set of CDs or even podcasts.

Parts of the talk or questions and answers can be the basis of blog posts or published articles.

A collection of the above can be amassed and compiled into an ebook.

Don’t leave money on the table.
As a doctor, you ARE a healthcare speaker or medical speaker. Why not get recognized as one!

If you would like more information about how to become a healthcare speaker, contact me at:
Barbara@TheWriteTreatment.com or www.LinkedIn.com/in/barbarahales

 

 

How to Track Your Health Content Marketing

Posted by barbarahales

It’s one thing to devise the health content that you would like to share with your patients or clients and the world. You know that they need it, that they can be helped by it and that they would be healthier (not to mention the fact that you would increase visibility, establish authority and get more prospective clients!)

Remember, if a tree falls in the forest and there is no one there, did it make a sound? The thing is, if no one reads your health content, does it matter if you have gone through all the trouble to publish your health content? The only way to know for sure is to track it with analytical tools.

Health Content Analytic Marketing Tools and Tracking

Google Analytics: This is the foremost and best tool. What’s more…it’s FREE! Discover whether your content is getting views and how your clients are engaging with the content that you have produced.

Google Alerts: also a free tool. Inserting your name or the health content keywords in this system, will alert you to any mentions or views that your information gets and comments or responses that your content has elicited. This is key to knowing whether the reactions are negative or positive so that you can adjust future content accordingly. Then too, if you are never getting engagement, it is time to consider selecting a topic that your target audience is more interested in.

Woopra: Woopra gives you a real-time analysis of how your target audience is engaging with your health content.

Socialbakers: Socialbakers lets you see what you have provided that has gone viral- which is socially giving you the best oomph! See which social media platforms are getting the most responses. Then you can concentrate your efforts and time on this media avenue.

Like Explorer: Lets you know how many likes your content received on the various social networks.

Audience Insights: This tool, located on Facebook, informs you who the types of people your viewers are and whether your health content is reaching the right audience. You can make adjustments based on this data.

Unmetric: This data analytics platform measures your health content’s performance on various social media networks.

Not incorporating analytical tools into your health content marketing is a big mistake and as you can see, implementing these tools will help you tremendously in achieving the effects that you are after.

Contact me for a free consultation and we can discuss your needs more specifically. Email me at:
Barbara@TheWriteTreatment.com or call 516-647-3002.

Speak to you soon!

Content Writing for Health

Posted by barbarahales

So, you’ve decided on the story you want to tell and have written your content. Now comes the hard part- marketing or distributing it and analyzing who if anyone is viewing your health content.

Marketing Your Health Content

One of the least expensive and most effective ways to promote your content is through press releases and getting picked up in print or visuals through public media.

HARO- which stands for “help a reporter out” is always looking for a good story to pick up. Remember, they need your stories as much as you need someone to spread them. Developing a relationship with a reporter is golden!
Share your health content with the media and analyze the public response.

Outbrain- one of the largest content delivery platforms. Outbrain showcases great content to viewers all over the world.

BuzzStream: increases visibility and increases online traffic with link building and spreading your messages with buzz.

StumbleUpon: amasses great web content which is then highlighted when someone searches for the specific topic. A search match will refer your website, images and content if they are high quality.

SlideShare: has a mission to enable education and entertainment through sharing of presentations, Powerpoints and slides.

Social Media Posts: Promotions of posts in Facebook, LinkedIn, Google+ and Twitter as well as Pinterest and Infographics are all great ways to get visibility and increase leads.

Buffer: This site enables you to schedule your shared content across various social media platforms. Choose the optimal time for your viewers to receive the content and Buffer will deliver.

Hootsuite: like Buffer, your content can be scheduled in advance for when you want to share it. This enables you to sit down and create your content in bulk and then let it appear as you have designated, in an automated fashion for ease and efficacy.

Come back tomorrow to read about Content Analytical Tools

Let’s make it easy for you. Don’t miss out on any future tips and strategies.
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Content Topics That Work Best in Health Marketing

Posted by barbarahales

Choosing the topic to write about in health marketing can be one of the most difficult aspects of providing the right content for your viewers.

Many medical practices tend to overanalyze this (leading to paralysis) and nothing gets done. Just think about your specialty. What are you advising on a regular basis? What are the ten most frequently asked and answered questions over the course of a month, week or even day?

These are topics and information that your audience wants covered. They want solutions to the problems that they are struggling with. And what’s more, in the course of any given day…they have all told you already!!

Look at where the most views are concentrated on. You can find this out in most analytical programs. Check out Google analytics which is free for usage. The numbers will break down as to which pages got the most views and how long people were on each page of the site. View trends and direct your content to the types of information that engaged or captivated your viewers.

Connect your blog posts to your various social media sites. Are any posts getting “like” clicks or being shared? Are you being “retweeted”? These are clues that more information on this topic will be welcomed. View the topics that are being covered on forums and the questions that people pose in health chat rooms. Then you can tweak your health marketing strategy accordingly. If one of your content pieces generates natural inbound links from other online sites that are relevant to your viewers and health topics, that is a sure indication that you are hitting the mark.

Don’t forget that social media is “social” or interactive. Respond to comments that have been posed to you on your sites and show gratitude to those that have reached out to you or shared your content.

But any content topic that entertains and educates your viewers, is a great topic. Keep up the great work!

For further tips on health marketing, sign up for the blog in the box at the top left corner of this screen. See you at the next post!

Video Content Ideas in Health Marketing

Posted by barbarahales

Content marketing is the latest buzz phrase in the 21st century. Sharing your content on the web is what engages your viewers and spurs them to click onto your online health site to learn more. It is a way to "go viral" and garner more viewers who might then become prospective clients. Your published information captures the attention of your viewers and if captivating, will be shared with friends and colleagues.

Sprinkle in photos, videos and images. You can also grab some relevant YouTube videos and post them to your site if it is relevant for you in content.
Since your purpose online is to educate, have information and videos that will enable your viewers to learn…and have an enjoyable time doing so.

Health Video Ideas

Many physicians or health sites are not taking full advantage of videos or health video marketing yet so you have an edge on them here. Videos can be simply to highlight staff members and tell a little about them. Then when patients come to the office, they feel like they know and like your staff- almost like visiting friends.

Have videos of your office procedures. You can even have videos that explain what you will expect with a procedure or surgery, postoperative and preoperative instructions.

Leverage the talks that you’ve given at health events or to other audiences. Have them video taped. Post these videos of your health speeches online to your site.

Evaluate the popularity of your videos. Do split testing with different types of videos and quantify your data. This is important to your health marketing, just like strategy in any other type of marketing plan. After a few months, you can see which types of videos garner the most attention and comments and produce more of these, while discarding any additional videos of the ones that are not captivating your viewers. This will optimize your site to fulfill the needs of your viewers.

Have you gotten into health video marketing yet? Share your experiences with us in the comment box below.

How to Blog Purposefully in Health Marketing

Posted by barbarahales

Blogging is very useful in our health marketing tool box. However, it cannot be random or simply posting your thoughts of the day. (although once in a while it does help to share your thoughts- it makes you real and human).

Ask yourself these questions:
*Does the health blog include my keywords- the words that my audience and the search engines identify me with?
*Does the topic of my blog reflect who I am, the service I provide, the products that I promote?
*Is the health blog subject relevant to my target audience?
*Is my blog post captivating, relating stories and engaging?
*Is the health post down right boring?
*Is the post written with technical jargon or in a way that can be understood by everyone?

Target each of the health blogs to one keyword and sprinkle it within the body of text so that the “spider bots” in the search engines can recognize what the post is all about. This will allow your health blog to pop up when someone is searching for this topic. It will also prevent confusion.

Purpose of Your Health Blog

A blog is to educate and entertain. When placing the keywords continually within the post for the sake of spreading the keywords themselves, you are labeled as being a spammer. This label is difficult to shake. Not only will you lose your audience rather quickly (which is one of the main reasons for having a health blog besides optimizing the website), but also you may be shut down by the engines themselves! Ouch!!!!!

Decide what message or topic that you will be presenting for the day. This prevents rambling and allows you to focus in on what you would like to convey.

Don’t forget that while a health blog is meant to educate, it also needs to be engaging. Don’t leave your humor at the door.

Health blogs also provide a great opportunity to present the latest breakthroughs in medical devices, medications, supplements and techniques. When new, a video or audio serves well to help people understand what it is all about.

Giving interviews with other specialists is also very helpful in your posts and for your viewers. Entertain the idea of amassing some comments or questions and go into further depth to answer them as well. (as long as it is not about a specific individual which would be violating HIPAA codes).

Have you thought that you might like to have a health blog but just don’t have the time to be consistent with writing and publishing it?
No worries—outsource it!

Contact me at: Barbara@TheWriteTreatment.com and we can discuss your needs.

Video Content Marketing

Posted by barbarahales

6 Sites for Multichannel Marketing in Health

Posted by barbarahales

Your t.v. set has more than one channel to stay interesting and convey messages. Do you?

Have you noticed that when the scores come out for the World Cup Soccer, you can find it on more than one site? It is obviously seen on the broadcast of the game itself but you can find it in the wrap up on ESPN, Twitter, Facebook and even highlights on YouTube.

The same thing goes for messages from the President. It is on several different television channels and can be viewed on alternate media sites as well. It was often said back in 2008 that a crucial component of President Obama’s campaign was his activity on Twitter.

Sharing

Good content is worth sharing. You create it and let it fly on its own.

Consider the following channels for distribution of your content:

1) Blogs linked to your website
Archive older blogs so that viewers have access to the information they are searching for.

2) Ezines or newsletters
Information from digital newsletters are distributed by email campaigns to those people who opt in or subscribe to receive the information. Summarize or include beginning paragraphs of articles that you want to share and then hyperlink them back to the blog post on your site for continued viewing.

3) Insert buttons for people to share on their social media sites.
Don’t forget for you to do the same. Share your posts on Google+, Facebook, LinkedIn and Twitter. Images can also be posted on Pinterest and Instagram. There are plugins that you can attach to your blog posts so that every time you publish one, it automatically populates the various social media sites that you have designated.

4) Share your videos on YouTube, Vimeo, DailyMotion and MetaCafe.

5) Powerpoint slides can be posted to Slideshare, Issuu and Scribd.

6) Article Publishing
Consider creating your content and publishing in professional journals, trade magazines or popular magazines and newspapers if they enable you to have a byline.

Which channels have you found most useful? Share your experiences in the comment box below.

Is Your Health Blog Healthy?

Posted by barbarahales

Blogging is a great way to keep your clients and patients informed while serving as a valuable piece of your content marketing and site optimization.

While it is easy to publish a blog, don’t hit that blue “publish” button until you have taken certain things into consideration. Keep in mind that the blog reflects your business and health practice.

Ponder this

Ask yourself the following 4 questions about your latest blog creation:

1) Is the subject material in tune with my specific viewers?
2) Is the information in keeping with my practice or specialty?
3) Is it written at a level that readers can understand? (rate the post with the Flesch Kincaid scoring)
4) Are there any spelling or grammatical errors?

If there is no one else editing your copy, a good way to see if there are spelling mistakes is to read it backwards. The offending words often pop up.

Remember to discuss topics surrounding the keywords that you have chosen to represent you and your online site. While you can’t stuff your articles with keywords, you certainly can add them judiciously to your copy when it makes sense to do so. This will get the attention of your prospective clients, viewers and the search engines as well!

For more helpful strategies, sign up for the blog in the box at the top left corner of this page. See you at the next post!

Google Smiles on Good Health Content

Posted by barbarahales

In a desperate attempt for many SEO companies to rank well, guidelines have been breeched when it comes to their practices.

Rather than providing good content which educates and entertains viewers, it is worded in a way only to garner additional links. The body of content is loaded with keywords to the point where it reads like gibberish. This will no longer be tolerated by search engines…especially Google who will slap you with a penalty.

Penalty You Can Expect

Punishment comes in the way of being removed from indices. Simply put, the company online site will no longer be found! This is tantamount to not having a site in the first place for people doing searches. Think about it for a minute- No new clients, old ones not finding you. Is it worth keyword stuffing or purchasing links back to the site?

A way to get back links used to be doing guest blogging or posting your blogs to other sites. This is now frowned upon by search engines as well. That’s not to say that guest blogging can’t be done- as long as you have information that is contributing positively to the viewers and not just for the linkage.

Remove the Offending Link

It may be cumbersome to detect damaging links. There is a program that helps designate the offenders- try Open Site Explorer.

Hummingbird, Google’s latest algorithm, wants to see content of value to its viewers. Shouldn’t we all?

For more helpful tips, sign up in the box at the top left corner of this page. See you at the next post!