How Flickr Helps Your Health Website Ranking and Visibility

Posted by barbarahales

Did you know that there are over 6 billion images on Flickr?  Thats 6 BILLION! (and they are waiting to be linked to your health website!)

Yahoo, which took over the site in 2005 , claims that Flickr gets more than 80 million unique visitors on a monthly basis, making it the 47th most viewed site on the internet according to Alexa.

Alexa Rankings

Alexa, a subsidiary of amazon.com, audits the frequency of visits on 30 million websites  and makes the global ranking data accessible for public viewing.   More than 8.8 million people check the Alexa ranking each month (https://alexa.zendesk.com/…/200449744-How-are-Alexa-s-traffic-rankin‎)

How Flickr Can Help You

Besides the fun of viewing photos, you can actually comment on them, starting or contributing to conversations.  This gives you more views as well as user engagement.   Albums where images are collected are “Photo Streams” and because of RSS support, your viewers can access photos right through their RSS feeds.

Tagging the photos (and tagging people within the images) enables people to find the pictures when searching for them while increasing your site ranking with the search engines.

Just as with smart phone devices, Geoformatting is also done where location data is saved onto the images.  This along with keyword tagging is very helpful.  Now, even tags from social media can be embedded adjacent to each image so that your images can be spread as people share the photo with their social networks.

Groups within Flickr have people with different sets of interests through which photos are shared and discussions abound.  This is a great opportunity to reach more viewers who are interested in your specialty to see you and engage with you.

How to add photos

Adding photos to and from Flickr is a simple procedure. One can either drag and drop the photos one is interested in or click the upload button at the top navigation bar.

Inserting photos into your site makes for more visual interest as well as keeping viewers on a page longer.  It is also a great opportunity to download your own photos (of unique procedures, office staff, office location or any other information that you would like viewed).

I hope you found this information helpful.  For more tips, sign up for the blog in the box at the top left corner of this page.  See you at the next post!

 

 

 

Heard of the Heartbleed Virus?

Posted by barbarahales

Have you heard of the heart bleed virus?  It made its debut this last week.

This virus has the capacity to go into your “password protected” sites, whether they are your own websites or more “security sensitive” sites like bank accounts and credit cards to bypass your password protection and get all the information that they would like (e.g. your bank account access, social security number, tax return data).

Has the fear of someone getting your information and using it to commit identify fraud on you, caused you to run and enroll in a security protection system like LifeLock?

You may not like what you see. Read on.

According to their website and advertisements:

 LifeLock tells consumers that it can “lock” their identity, promising to prevent identity theft before it happens.  They even promise to protect you for up to $1 million if your identity is stolen!  What they don’t tell you is that their service is illegal.  Under the federal laws governing credit reporting, companies like LifeLock aren’t allowed to place fraud alerts on your credit files – which is LifeLock’s main “service.”  They fail to tell you that you must have a good faith basis that you are about to be a victim of identity theft to qualify for a fraud alert, and bury in their terms of service that you are confirming that you have such a basis and will have such a basis in the future unless you tell them otherwise.

Unfortunately, the  supposed $1 million “guarantee” is a sham.  If you read the fine print, you’ll find that LifeLock won’t pay for any losses you experience as a result of identity theft – not even the $50 you’ll owe on a credit card that is used without your permission, much less any bigger loans or credit a thief might take out in your name.   They will not pay for any damage that is a consequence of their service’s failure.  What exactly does the $1 million pay for?  Hard to tell.

Incredulously,  LifeLock CANNOT protect you from identity theft.  And they know it too:  LifeLock’s CEO, Todd Davis, had his identity stolen as a result of LifeLock’s advertising campaign giving out his social security number, showing that LifeLock knows its service can’t protect you.

To check out the specifics of the allegations against LifeLock, see the attached complaint filed by New York City.

Find out how to help get your money back today!  Email classaction@earthlaw.com.

GOOD LUCK!

One of the best ways to protect yourself against identity fraud has always been to change your passwords on a regular basis.  There are even apps that rotate your password to a new one or slight change  daily!

To get more helpful tips and hints, sign up for this blog in the box at the top left corner of this screen.

See you at the next post!

How to Use LinkedIn for Your Medical Practice or Health Marketing

Posted by barbarahales

Are you confused about LinkedIn?

When I speak on the topic of LinkedIn today, there are many people in the audience who say “A friend invited me so I said “yes,” but I don’t really know what I’m doing.”

I want to change that. I want to clear up the confusion so you can leverage the lead-generating power of LinkedIn.

As of March 2014, with more than 277 million members (it was 75 million in 2010) in over 200 countries, LinkedIn is the world’s largest professional networking site. By interacting with members, via groups and discussions, you give other like-minded colleagues the opportunity to get to know, like and trust you – 3 vital keys to building successful relationships.

Copywriting Tips to Optimize Your Profile with Keywords

Creating your professional profile is more than just posting your resume. Similar to your Web site, when you’re writing content, it’s important to utilize keyword phrases in your profile. After all, when prospects are searching for someone like you, you’ll show up high on LinkedIn’s results list.

For instance, a couple of the phrases I use in my headline are “web copywriter,” and “copywriting services.” So, I have these keywords placed throughout in at least 6 strategic locations. Here are the 6 places to include your keywords when setting up your profile:

1. Your professional “headline” – this appears right below your name. Be concise. Use those phrases you think someone might search to find a professional like you. Unless you work for a big-name brand, it’s not likely someone will be searching for “President of the ABC Company.”

2. Current work experience – include the keyword phrase(s) in the title and in the description of the work you do.

3. Past work experience – weave the keyword phrase(s) in where you can, if it’s appropriate.

4. Skills and endorsements (for those with profiles dating back to 2007, this used to be called “specialties”) – list the key areas that you specialize in – areas of expertise that you want others to endorse you for.

5. Web sites – include links for up to 3 different pages on your site (or to 3 different sites, if you have more than one) and use keyword phrases to describe them. Don’t use LinkedIn’s generic defaults (i.e. Personal Website, Company Website, Blog).

6. Summary – the most important section because it communicates who you are. It also conveys what you’re passionate about and how you can help others. Avoid having really long paragraphs. Shorter ones make the content more inviting to the readers’ eyes. And, use sub-headings.

Whether you’re already a LinkedIn member or thinking about it, take advantage of these 6 strategies when you’re writing your profile. They’ll help you harness the power of the world’s largest professional networking site. It’s a place to access valuable information . . . become part of a conversation . . . connect with other professionals.

I’d love to connect with you. And, if you’re just getting started, Implement these easy-to-use tips and let me know how it goes.

Reach out to me on my LinkedIn network. Visit me at: http://linkedin.com/in/barbarahales.   See you there!

 

 

Blogs for Your Health Business…Are You Blogging Effectively?

Posted by barbarahales

How to Write an Effective Health Business Blog

A well-written health business blog communicates your message, strengthens your business image and increases your (SEO) search engine optimization.

Targeted keywords take viewers to the right spot

People surfing on the net for keywords will find sites.  Don’t you want them to be yours?

Users are most apt to do business with those companies found within the first few listings on the first page of their search.  The thing to remember is that while there are billions of websites and business blogs, there are not billions within your niche, your type of business and your type of market.

Search engines are seeking sites that provide answers to the problems being sought by people they are serving.  SEO allows them to perform this function.

Have your company website associated with the keywords that describe your business.  Each page thereafter, like contact page, product-landing pages and about the company should all be linked to each other.  Then any searches will take the viewer directly to that page.

You want to make it easy for someone to find your products or phone number.  Remember, people want easy.  If they have to work for it with an extra click, they may very well give up.

Make sure that everything in the search engines related to your keywords, is content that you own and control. Of course the company website should come first, and deeper internal pages can also rank really well if you’ve taken the time to promote them and build links, but you also want all your social profiles, local profiles, company blog, press releases, guest articles, interviews, videos and more to also rank well in the SERPs.

Linking keywords

Linking keywords that represent your product or service into your blog enhances your rankings in Google and Yahoo searches. 
 
Timing your written blog to a new service or product launch, allows your target market to become acquainted with it. The blog creates a desire in a less forceful, friendlier way while maintaining the tone of the company.

The specialized terms and language specific to your industry need to be utilized. 
 
An Unintelligible or poorly written blog will not only go unread, it will convey a mismanaged company or a poor service.

The blog is there not only to inform but also to enhance your company image, not tear it down. 
 
Business blogs should be short and to the point. Business people are busy. With downsizing in today’s economy, each person may be doing the work of many. They only have a limited amount of time to scan your blog. If you need it to be more detailed, save it for an article or a white paper.

Besides your great headlines, subheads are important in your business blogs. This allows people to scan your blog and still get a sense of your content.

Health Business Blogs Make Sense- They Help Create a Need

Health Business Blogs must still answer the question “what’s in it for me”?

Writing the blog in an informative, educational way, using the right jargon for the business using the blog, not only helps create the need but also positions you as an authority above your competitors.

Pose a question to your readers.  Engage them in the thought process and encourage participation.

Answer Who, What, Why, when and Where

Just like a press release, or article, business blogs need to give concise and judicious use of information. Business people want answers and quickly. 
Before you end your business blog, ask for a call to action. If you don’t, you won’t get one!

Whether you are in your own medical practice, health facility, hospital or other health business, blogging helps bring in prospective patients and clients as well as keeping your current ones educated and coming back for more.  Are you blogging effectively?

More more helpful tip;s, sign up in the box at the top left corner of this page.  See you at the next post!

 

 

Social Media Marketing in Health… Is it Marketing or Social?

Posted by barbarahales

Social Media Marketing has developed as a result of the opportunity to utilize the infinite internet sites that are springing up daily to spread your message in a friendly, non-threatening manner.

Since social media evolved to promote communication and interaction between friends and business contacts (both established and prospective),
it is perceived as friendly and spreading the word in a chatty, informative fashion.

Because of the development of posts, as responses to each other, social media marketing takes advantage of confirming opinions, in much the same way that testimonials are helpful from satisfied customers.

Excited users and fans of a product brand or company promote it through ravings and recommendations. 
Social Media Optimization (SMO) is a way in which publicity is generated for social media marketing. Links are added to divert readers to blogs, landing pages and other sites that promote services and products, as well as other social media sites.

There are social media marketers that write controversially , with newsworthy content in the hope that it will go viral-being picked up by other sites and having the comments quoted in other blogs and forums.

Social Media Marketing Puts a Face on a Product

In social media marketing, brands become humanized. Even the company president has been “seen and heard” touting their products directly to the consumer. This makes him your friendly neighborhood pal- one that you would purchase from over other competitors.

Now companies are increasingly marketing through social media because they are getting their message out on a larger scale and the overhead price is right-FREE! 
 
The danger or drawback of social media marketing does not understand how to interact with it or understand the importance of it. After all, you don’t want a public flogging of your service. You have to know how to control it.

If you are going to have a social media campaign, you need to be vigilant about responding to comments, be accessible, and be able to put a positive spin on the remarks.
 
If you can tap into the core emotions of your viewers, social media marketing can be a useful and powerful source.  Not only are you spreading your message, you are getting others to “spread the word” 
for you.

How to Go Viral in Social Media Marketing

1)    Emphasize Your Keywords-Let your keywords play a prominent place in your blogs, articles and website content.  This will allow your site to appear when your target market does a search.

2)    Link your content to current events, celebrities and trends- People are searching on Twitter, Facebook, YouTube and various other social media sites.  If you can link to breaking news, your content will stand a higher chance of getting viewed.

3)    Run a Contest- If you give away something of value, you can entice people to enact your call to action. (whether it is to follow you on a social media site, get other followers or get a certain number of likes on your Facebook page.)  

4)    Offer a Solution in the form of a white paper, tip sheet or ebook- Giving something away that people want in exchange for their name, helps to add to your funnel list in addition to going viral.

5)    Write an inspiring quote of the day or a funny story- People always love human interest and humor.  They naturally want to share them with their friends.

6)    Post videos and pictures- If your images can elicit emotion (whether it is a cute child or pet for instance), it stands a great chance of being shared.

Active participation in social media marketing is a cheap form of advertising and a great way to strengthen your brand, while getting your message out.

How social have you been?

For more helpful tips, please sign up in the box at the top left corner of this page for more ideas and blogs.  See you at the next post!

 

 

 

Is Your Website Healthy?

Posted by barbarahales

Take a good look at your website through fresh eyes.  Ask yourself whether you present solutions to specific problems.  Your viewers are certainly going to your site for this reason- to find answers.

It’s Not About You!

Once you have decided your branding and how you would like to present yourself, don’t keep it a secret!  The real secret is telling your viewers, patients and prospective clients about you in a way that serves them…that solves their problems.

Tell your viewers solutions to their problems right away in the headline (packed with power to elicit emotions and responses).  Then tell them again within the first paragraph.  Engage your readers and draw them in fast or you’ve lost them.

People make decisions with their heart and justify them with their brain.  You’ve heard this before and it’s true.  Don’t pack your site with dry information and spew it forth.  Instead, write to attract and court your reader.  Your data can be on your “about” page.

Give them space

Sure, there is a lot of information that you would like to provide.  But throwing it all out there may make it difficult to read.  Have white space around each idea or thought- a place for your viewer’s eyes to rest.  It will make reading your information much easier.

Can you be scanned?

Time is of the essence and most viewers will simply scan a page to determine if reading it is worth their while.  Have subheads, bolded sentences and bullet points to allow scanning to take place and still convey your message or pique their interest.

Ask yourself these questions

Is your website:

  • Easy to navigate?
  • Easy to understand?
  • Easy to see what you stand for?
  • Easy to get answers to their problems?

Make sure to have your address (if you are a brick and mortar business) and telephone number prominently displayed.

Call to Action

Decide what you want your viewer to do and tell them. Is it to

  • Call you?
  • Send for a free report or tip sheet?
  • Sign up for a newsletter?

Contact me for a free review of your website and some tips to tweak it at:

Barbara@TheWritetreatment.com

 

 

 

 

 

One of the Biggest Health Sites and Medical Website Mistakes

Posted by barbarahales

Helloooo, are you still there?

This is not a question that you want your patients and clients to ask.

Yet, it is precisely what they are thinking when healthcare facilities, hospitals and doctors  slap a website together and then make it static.  Without providing fresh content on a regular basis, you lose the chance to attract prospective patients and keep the current ones.  Instead of attracting new clients, you become a virtual ghost and everyone “abandons ship” to go elsewhere- your competitors.

Thinking that all you have to do is “go live” online and then ignore it, is the #1 mistake of health sites and medical websites.  Search engines recognize which sites are the active ones and reward them accordingly by ratings.  Having your website on page 28 of a search for your keywords means that you might as well not be there.  People only contact the medical practices that show up on page one.

With the majority of people searching for their health information online and finding their new doctors on the web, can you really afford to squander your most valuable asset- your website and your branding?

Sure, you don’t have enough time.  There’s barely enough time for yourself with patient consultations and charting that new EHR system you installed.  But, here are some reasons why tending to your anemic website is crucial:

  • New content that is interesting and relevant to viewers will attract prospective patients, bring referrals and maintain current clients
  • Establishes credibility
  • Strengthens your branding and makes you stand out above your colleagues
  • Raises your ranking with search engines like Google, Bing, Yahoo
  • Opens opportunities to inform patients about new techniques, new office hours, new staff members
  • Gives you the chance to explain procedures through videos so that patients understand, increasing compliance

If time is an issue, simply outsource it!  Leave it to someone else and free up your time to do what you were meant to do.

Give me a call and I would be happy to give you a free consultation to discuss your needs at 516-647-3002.

 

 

 

 

 

Did You Catch the Oscars Last Night?

Posted by barbarahales

Did you catch the oscars last night?  This question and discussion is going on through millions of homes and groups of friends throughout the world.

People tuned in to be entertained, to see what the A-List wore, what they said and what they did.

Wouldn’t it be awesome if people felt that way about your information?  Do you make your website captivating?  Are you active in social media sites?  Are you putting up instructional YouTube videos that are both compelling and relevant?

No?  These are all wasted opportunities by not taking advantage of all the channels through which you can provide relevant and desired information.  Doing so enables you to receive free publicity, strengthen your brand, increase the bonds of relationships and gets your name out there.

When both patients and prospective patients can ask “Did you catch what Dr. X said last night”, then you know you’ve made it!

Start preparing your acceptance speech!

Start your dreams for multi-channel activity!   Contact us now for a free consultation at: Barbara@TheWriteTreatment.com

The Downside of New Patients and Clients

Posted by barbarahales

Is there really a down side to new clients and patients?  After all, isn’t that what your health marketing, medical marketing or dental marketing  is all about?

Well, actually, there is!

Marketing requires resources- money, time, effort.  When aimed at gaining new clients, it requires much more in resources to accomplish significant results.

Marketing for new patients or clients is usually NOT the most cost-effective way to generate new revenue both short term and long term.  Think of it like this: How much do you currently spend on marketing to attract new clients?

If your marketing budget was $2000 a month and the average it brought in 20 customers who spent on average $200 each, you are essentially spending $2000 to bring in $4000, resulting in a net of $2000.

However, if you sent out emailing costing about 50 cents each to 300 old patients, 20 would respond.  In that case, it cost you only $150 to bring in the same $4000 in revenue.  That’s good business, whatever profession you’re in.

Concentrate on Existing Clients

It is often easier and more effective to concentrate on existing clients than it is to acquire new ones.  Once you understand why your existing patients come to you, you can examine ways of getting them to refer their friends and family as well as highlighting these features as those that you offer.

The Pareto principle- often referred to as the 80/20 rule- says that 80% of your success in any given field is often due to 20% of your effort. (or 20% of existing clients.  You can use this idea as a starting point to analyze how you can bring back the existing clients and keep them from straying to your competition.

The Prodigal Patient

A prodigal patient is one who, like the Biblical prodigal son, was lost and is found again.  You need to find out why they stopped  “buying” your services and apply that knowledge to regain their business.

If you have lost patients, try to rebuild contact and prove that you understand and can meet their needs.  While it is worth trying a few times, don’t keep persisting if you aren’t getting any response.  Many businesses have a limit to the amount of times they contact lapsed clients- usually five to seven times.

Sign up for further tips as we delve into marketing strategies.  The signup box is in the top left corner of this page.

See you at the next post!

 

 

 

Optimize Your Health Site with Keywords

Posted by barbarahales

SEO

A client recently asked me what all the fuss is about SEO and why it was necessary to optimize his site for keywords when he got traffic for them now.

Fair enough.  SEO is an acronym for search engine optimization.  It is a process of writing that enables search engines like Google, Bing  or Yahoo to identify websites, blogs, and other online content, ranking it for meeting its criteria.

Targeted keywords take viewers to the right spot for their search

People surfing on the net for keywords will find sites.  Don’t you want them to be yours?

Users are most apt to do business with those companies found within the first few listings on the first page of their search.  The thing to remember is that while there are billions of websites, there are not billions within your niche, your type of business and your type of market.

Search engines are seeking sites that provide answers to the problems being sought by people they are serving.  SEO allows them to perform this function.

Have your company website associated with the keywords that describe your business.  Each page thereafter, like contact page, product landing pages and about the company should all be linked to each other.  Then any searches will take the viewer directly to that page.  You want to make it easy for someone to find your products or phone number.  Remember, people want easy.  If they have to work for it with an extra click, they may very well give up.

Make sure that everything in the search engines related to your keywords,  is content that you own and control. Of course the company website should come first, and deeper internal pages can also rank really well if you’ve taken the time to promote them and build links, but you also want all your social profiles, local profiles, company blog, press releases, guest articles, interviews, videos and more to also rank well in the SERPs.

Sign up for future blog posts to get helpful tips and hints.  The box is in the top left corner of this page.

See you at the next post!