Believe it or not, there are a lot of people in the public who are confused over who is considered a medical doctor.
Two surveys done for the AMA prove this point. Telephone surveys were done by Global Strategy group in 2008 and Baselice & Associates in 2010 polling 850 adults throughout the country.
Results of the study showed only 46% in 2008 and slightly more than half in 2010 concurred with the following:
“It is easy to identify who is a licensed [medical doctor] and who is not by reading what services they offer, their title and other licensing credentials in advertising or other marketing materials.”
Those polled were also confused as to whether chiropractors and psychologists were medical doctors. Thirty-eight percent felt that chiropractors were real doctors and 49% said psychologists were medical doctors.
With holistic practitioners opening their doors along with alternative therapists and nurse practitioners with Ph.D’s introducing themselves as doctors (and taking on the role of doctors), it is easy to see how the confusion will become even more widespread.
Truth in Healthcare Marketing 2013 Bill
This bill cosponsored by Rep. David Scott from Georgia and Rep. Larry Bucshon from Maryland hope to clear up any confusion so that consumers have a more educated choice for their healthcare services, and know the credentials of those professionals who are advertising their services. The bill was sent to the Energy and Commerce committee .
You are On Notice
The Healthcare Marketing Bill specifically makes it illegal for a healthcare provider to make false claims or incorrect statements in marketing materials regarding their degree, license, clinical background and training. Any licenses that are held must be clearly mentioned.
If you are “stretching the truth” a bit or inferring information that may be misconstrued, you are on notice. The Federal Trade Commission will charge you with violations.
Are You Confused About Your Brochures or Ads?
Don’t open yourself up to criticism or violations that you will have to defend in court.
I would be happy to give you a free evaluation of your healthcare marketing pieces and we can discuss them further at your convenience.
Avoid being made the “test case” or chump!
Contact me at: Barbara@TheWriteTreatment.com
Information from Industry