Top 4 Reasons Why Most Medical Practices Don’t Invest in SEO
Physicians still don't get that they need health marketing and content marketing. With trying to master electronic health records and digital systems, spending more time on the computer is probably one of the last things on their to-do list. The thing is, they are settling for pages 3, 4, 5, or higher in Google’s search rankings. In other words, they are depending on referrals from insurance companies without thought to prospective patients searching online for their new doctors.
But with the medical system reimbursement teetering on the brink of complete change after the November presidential elections, medical marketing will become more of a necessity to stand out from the competition to grow the practice. ( or watch it wither away)
Here’s the thing…
According to DMR Stats, every month, Google registers more than 100 billion search queries and over 50% of those searches come from smartphones with people likely looking for services, and that includes healthcare. Local SEO is one of the hottest trends in marketing. It’s also just one of many examples of how your practice could benefit from a good SEO marketing plan.
The 4 Excuses NOT to use SEO (search engine optimization of their website)
Reason #1: "My website is constructed by Yelp or the Insurance Company"
The first mistake is not having total control over the content of your website. You are leaving content to a third party who has no vested interest in you. If you discontinue participation in the insurance plan, your website will disappear over night. Invest in strengthening your position in hyper-local searches by fleshing out your website, registering with online review sites and getting active on social media. Generate content that is relevant to your city, your district, your neighborhood and most importantly content that is in sync with the services that you provide. Establish a social media presence and engage local residents directly.
Reason #2: “SEO professionals cost too much.”
Quality SEO professionals don’t work for free. However, you get what you pay for, which is why you should leave it to the professionals instead of trying to do it yourself. Investing in SEO services can be extremely challenging because you're not guaranteed to get tangible results.
If you select the right company (I may be a little biased on who is the best), sound strategies will help you see results. SEO companies will expand your website and make sure it performs optimally for your target market. They’ll create high-quality content for your various online channels. They’ll make sure you’re registered in all the local search directories, and they’ll research all the ways you might attract new patients online. And, as a result, you’re likely to see a rise in your Google search rankings.
If you absolutely can’t afford to hire an SEO professional, then there’s plenty you can do on your own to capitalize on local search traffic. Check out how to optimize your site in "Content Copy Made Easy" which you can access through Amazon.com. It’s better to do something to improve your SEO strategy than nothing at all.
Reason #3: “I don't have time to keep up”
It’s definitely true that keeping up with the latest SEO trends requires a lot of work. There’s an old adage among SEO marketers that “content is king.”A good website that’s packed with relevant, valuable content – which could take the form of products, images, videos, blog posts and more – is absolutely essential for earning the best-possible page rankings. So is having a sensible site map structure with pages that have unique and logical themes.
You must also make efforts to engage others online and encourage people to link to your site. And, of course, making sure your site functions properly in all kinds of Web browsers – which now also includes mobile browsers – is extremely important. Consider gradual shifts over longer periods of time.
Reason #4: “I don’t know where to begin.”
You want to strengthen your website’s SEO, but you don’t even know where to start. This is common. SEO campaigns take time to deliver their desired results.
Focus on your website. Make sure it works on desktop and mobile devices and with all kinds of Web browsers. Then, work on your content. Each page of your website should be uniquely themed with both focused and long-tailed keywords.
Next, register your website with Google My Business and all the major online review sites such as Yelp and Angie’s List. Make a company Facebook page and, at the very least, update it weekly by sharing relevant news, trends, and special offers. Publish a blog on your website that you share on social media. The most user-friendly one is WordPress.com Add this to your website so that with each post, you are adding content to the website itself.
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